Content Curator | Updated on - Mar 30, 2026

Master of Business Administration [MBA] (Marketing) at Atria Institute of Technology (AIT), Bangalore is a 2-year full-time postgraduate program affiliated to Visvesvaraya Technological University (VTU) and approved by AICTE. The program is designed to develop marketing management expertise, covering subjects like consumer behavior, brand management, digital marketing, sales management, market research, advertising, and retail management. The annual fee through PGCET is Rs. 69,310, making the total 2-year cost approximately Rs. 1,38,620. The program has a total intake of 60 seats (MBA program), with 50% through PGCET and 50% through management quota. AIT is located on a spacious 17.5-acre campus in Hebbal, Bangalore, close to major railway stations and the airport expressway.

Admissions for the 2026-27 academic year are expected to open around April-May 2026. The Karnataka PGCET 2026 for MBA is tentatively scheduled for June 24, 2026. KMAT Karnataka Session 1 2026 was held on February 22, 2026, and Session 2 is tentatively scheduled for June 18, 2026. The 2025-26 admission process is now closed. Candidates should monitor the official KEA portal (kea.kar.nic.in) for 2026-27 updates.

Key Points

Specialization in Marketing with focus on digital marketing, brand management, and consumer behavior.
Affiliated to VTU and approved by AICTE; NAAC accredited institution.
Located in Hebbal, Bangalore - the Silicon Valley of India, offering excellent industry exposure and internship opportunities with tech and consumer companies.
Admission through Karnataka PGCET (50% seats) and Management Quota (50% seats); KMAT/CMAT scores also accepted for management quota.
On-campus hostel facility available for both boys and girls.

Official Link:

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Highlights
Fees
Admission
Scholarships
Cutoff
Ranking
FAQs

Atria Institute of Technology Bangalore Latest Updates and News

09 Apr, 2026 KMAT 2026 registration has begun for admission to the MBA/MCA program. Aspirants can apply on the official portal @kmatindia.com. Read more.

AIT MBA (Marketing) Fees

The annual fee for the MBA (Marketing) program at Atria Institute of Technology is Rs. 69,310 for students admitted through PGCET, as per the official fee structure. For management quota admissions, fees may vary. The total 2-year program cost through PGCET is approximately Rs. 1,38,620. Additionally, a placement fee of Rs. 5,000 per year is charged. Hostel facilities are available on campus with fees ranging from Rs. 1,10,000 to Rs. 1,70,000 per year depending on the sharing arrangement.

Academic Fee Structure

Fee Component	Amount
Tuition Fees (per year - PGCET)	Rs. 69,310
Placement Fee (per year)	Rs. 5,000
Total Academic Fee (per year)	Rs. 74,310
Total Fees (2 years - PGCET)	Rs. 1,48,620

Hostel Fees (Optional - per year)

Hostel Type	Caution Deposit (Refundable)	Single Sharing	Two Sharing	Three Sharing
Boys Hostel	Rs. 5,000	Rs. 1,70,000	Rs. 1,35,000	Rs. 1,10,000
Girls Hostel	Rs. 5,000	Rs. 1,70,000	Rs. 1,35,000	Rs. 1,10,000

Fees are as per the official fee structure published on the college website and are subject to revision.
GST as applicable will be charged additionally.
Examination fees are charged separately as per VTU norms.
Hostel fees are optional; hostel is not mandatory for the program.
Fees can be paid by Cash, Card, Demand Draft (DD) in favour of "Atria Institute of Technology" payable at Bangalore, or via NEFT/RTGS to Axis Bank (Account No: 363010100053747, IFSC: UTIB0000363).

AIT MBA (Marketing) Admission 2026-27

Admissions to the MBA (Marketing) program at Atria Institute of Technology are conducted through two routes: 50% of seats are filled through Karnataka PGCET (conducted by KEA), and 50% through management quota based on PGCET/KMAT/CMAT scores and individual counselling. The 2025-26 admission process is now closed. For 2026-27, candidates should appear in Karnataka PGCET 2026 or KMAT 2026 and register on the KEA portal.

College-Specific Admission Dates

Event	Tentative Date (2026-27)
KMAT Karnataka Session 1 Registration	December 12, 2025 - February 5, 2026
KMAT Karnataka Session 1 Exam	February 22, 2026
KMAT Karnataka Session 1 Result	February 28, 2026 (Tentative)
CMAT 2026 Exam	January 25, 2026
CMAT 2026 Result	February 13, 2026
Karnataka PGCET Registration	April 26 - May 15, 2026 (Tentative)
KMAT Karnataka Session 2 Exam	June 18, 2026 (Tentative)
Karnataka PGCET MBA Exam	June 24, 2026 (Tentative)
Karnataka PGCET Result	August 8, 2026 (Tentative)
KEA Counselling / Seat Allotment	August-September 2026 (Tentative)
Management Quota Admissions	April-August 2026 (Tentative)
Classes Commence	August 2026 (Tentative)

Entrance Exam Dates

Exam	Registration	Exam Date	Result
CMAT 2026	Oct 17 - Nov 24, 2025	January 25, 2026	February 13, 2026
KMAT Karnataka Session 1	Dec 12, 2025 - Feb 5, 2026	February 22, 2026	February 28, 2026 (Tentative)
KMAT Karnataka Session 2	April 1 - June 1, 2026 (Tentative)	June 18, 2026 (Tentative)	June 18, 2026 (Tentative)
Karnataka PGCET (MBA)	April 26 - May 15, 2026 (Tentative)	June 24, 2026 (Tentative)	August 8, 2026 (Tentative)

The dates mentioned above are tentative and subject to change.

Eligibility Criteria:

Passed a Bachelor's degree (any discipline) from a recognized university with a minimum of 50% aggregate marks (45% for SC/ST/OBC candidates).
Must have appeared in Karnataka PGCET, KMAT Karnataka, or CMAT for admission.
For management quota: PGCET/KMAT/CMAT score required; individual counselling at the college.

Admission Process:

Appear in Karnataka PGCET 2026 (MBA stream) or KMAT Karnataka 2026 or CMAT 2026.
Register on the KEA portal (kea.kar.nic.in) for PGCET-based admissions.
Participate in KEA counselling rounds for PGCET seats.
For management quota: Contact the college admissions office directly or apply online at admissions@atria.edu.
Submit required documents including degree marksheets, entrance exam scorecard, caste certificate (if applicable), and other documents.
Pay fees and complete admission formalities.

AIT MBA (Marketing) Scholarships 2026-27

Atria Institute of Technology offers scholarships and financial assistance to deserving students. The college also facilitates access to various government scholarships for eligible students. Students from Karnataka can avail state government scholarships, and SC/ST students can benefit from post-matric scholarship schemes.

Scholarship Details

Scholarship Name	Eligibility	Benefit
Karnataka State Post-Matric Scholarship (SC/ST)	SC/ST category; Karnataka domicile	Tuition fee reimbursement + maintenance allowance
OBC/Minority Scholarship (Karnataka)	OBC/Minority category; Karnataka domicile; income criteria	Partial tuition fee support
AICTE Pragati Scholarship (for Girls)	Female students; family income below Rs. 8 lakh; not availing any other scholarship	Rs. 50,000 per year (tuition fee + incidentals)
AICTE Saksham Scholarship (Differently Abled)	Differently abled students; family income below Rs. 8 lakh	Rs. 50,000 per year
Merit-based Scholarship (College)	Top performers in entrance exams / academic merit	Fee concession as per college policy

Students should apply for government scholarships through the official Karnataka scholarship portal.
AICTE scholarships are applied through the AICTE portal (scholarships.gov.in).
Scholarship application deadlines are announced by the college; students must apply within the stipulated time.
Scholarship benefits are subject to government approval and fund availability.

Atria Institute of Technology Bangalore MBA Marketing Ranking

TOI Ranking

#75 out of 100 in India 2026

#12th in Bangalore

#14 in Karnataka

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AIT MBA (Marketing) FAQs

Ques. What is the difference between MBA Finance and MBA Marketing at Atria Institute of Technology?

Ans. MBA Finance focuses on financial management, investment, banking, and corporate finance, while MBA Marketing focuses on brand management, consumer behavior, digital marketing, and sales. Both are offered under the VTU MBA program at Atria. Students choose their specialization based on their career interests. The core management subjects are common to both specializations.

Ques. What is the total fee for MBA (Marketing) at Atria Institute of Technology through PGCET?

Ans. The annual fee through PGCET is Rs. 69,310, plus Rs. 5,000 placement fee per year. The total 2-year cost comes to approximately Rs. 1,48,620 (excluding examination fees and GST). Management quota fees may be higher.

Ques. Can students from non-commerce backgrounds apply for MBA Marketing at Atria Institute of Technology?

Ans. Yes, MBA Marketing is open to graduates from any discipline - engineering, science, arts, or commerce. A Bachelor's degree with minimum 50% marks (45% for reserved categories) is required. Many engineering graduates opt for MBA Marketing to transition into product management, tech marketing, or business development roles.

Ques. Is hostel accommodation available at Atria Institute of Technology for MBA students?

Ans. Yes, Atria Institute of Technology has on-campus hostel facilities for both boys and girls. Hostel fees range from Rs. 1,10,000 (three sharing) to Rs. 1,70,000 (single sharing) per year, with a refundable caution deposit of Rs. 5,000.

Ques. What are the career opportunities for MBA Marketing graduates from Atria Institute of Technology?

Ans. MBA Marketing graduates from Atria COE can pursue careers in brand management, digital marketing, sales management, market research, advertising, and retail management. Bangalore's thriving startup ecosystem and presence of major tech companies like Infosys, Wipro, and Amazon provide excellent opportunities for marketing professionals.

Ques. Does Atria Institute of Technology have industry tie-ups for MBA Marketing students?

Ans. Atria Institute of Technology has industry connections and a dedicated Career Development Centre (CDC) that facilitates internships and placements. The college's location in Bangalore provides access to a wide range of companies for guest lectures, industry visits, and placement opportunities.