Content Curator | Updated on - Mar 30, 2026

Master of Business Administration [MBA] (Marketing) at Budge Budge Institute of Technology (BBIT), Kolkata is a 2-year full-time postgraduate management programme affiliated to Maulana Abul Kalam Azad University of Technology (MAKAUT), West Bengal, and approved by AICTE. The programme covers core management subjects along with specialised marketing topics including consumer behaviour, brand management, digital marketing, sales management, market research, advertising, and retail management. The total fee for the MBA programme at BBIT is approximately Rs. 3.50 lakhs for the 2-year programme (2026-27). Admission is based on MAT, CMAT, or JEMAT scores followed by Group Discussion (GD) and Personal Interview (PI), and the programme is popular for its practical approach to marketing, industry-oriented curriculum, and BBIT's strong placement record in Kolkata.

Admissions for 2026-27 are upcoming. CMAT 2026 was conducted on January 25, 2026, and results were declared on February 13, 2026. MAT February 2026 session was conducted in March 2026. JEMAT 2026 is expected to be conducted in June 2026. Candidates with valid MAT/CMAT/JEMAT scores can apply directly to BBIT for GD and PI rounds. The admission season for 2026-27 is expected to commence from May-June 2026.

Key Points:

Specialised MBA in Marketing with focus on brand management, digital marketing, and consumer behaviour
Affiliated to MAKAUT (West Bengal) and approved by AICTE
Accredited by NBA (for engineering programmes) and NAAC
Admission through MAT, CMAT, or JEMAT followed by GD and PI
Candidates with work experience are given preference during selection
Strong placement support with 135+ recruiters and 10,500+ students placed overall

Official Link:

Go To Website

Highlights
Fees
Admission
Scholarships
Placements
Cutoff
FAQs

Budge Budge Institute of Technology Kolkata Latest Updates and News

02 Apr, 2026 MAT May 2026 session registrations have started for MBA admission. Aspirants can register @mat.aima.in till May 25, for PBT Mode, and till June 8, for CBT Mode. The Exam will be held on May 31 (PBT) and on June 14 (CBT). Read more.

BBIT MBA Fees

The MBA programme at BBIT has a total fee of approximately Rs. 3.50 lakhs for the 2-year programme. The annual fee for the first year is approximately Rs. 1.83 lakhs and for the second year is approximately Rs. 1.67 lakhs. The fee covers tuition, examination, and other institutional charges.

Fee Breakdown

Fee Component	1st Year	2nd Year	Total
Tuition Fee	Rs. 1,50,000 (approx.)	Rs. 1,40,000 (approx.)	Rs. 2,90,000 (approx.)
Examination and Other Fees	Rs. 33,000 (approx.)	Rs. 27,000 (approx.)	Rs. 60,000 (approx.)
Total Fees (Per Annum)	Rs. 1,83,000 (approx.)	Rs. 1,67,000 (approx.)	Rs. 3,50,000 (approx.)

Fee figures are approximate and based on available data for 2025-26.
Candidates should verify the exact fee structure from the official BBIT website or admission office before applying.
Hostel facility is available at BBIT.
Hostel fees are charged separately and are not included in the above table.
Bank loan facility is available for eligible students.
Scholarships are available for SC/ST/OBC/GEN/Minority/Kanyashree students.

BBIT MBA Admission 2026

Admissions to MBA (Marketing) at BBIT are conducted based on valid MAT, CMAT, or JEMAT scores, followed by Group Discussion (GD) and Personal Interview (PI). Candidates with work experience are given preference. The admission process for 2026-27 is expected to commence from May-June 2026 after JEMAT 2026 results are declared.

College/University Admission Dates (2026-27)

Event	Tentative Date
BBIT MBA Application Opens	May 2026 (Tentative)
BBIT MBA Application Closes	June 2026 (Tentative)
GD and PI Rounds	June - July 2026 (Tentative)
Merit List / Admission Offer	July 2026 (Tentative)
Batch Commencement	August 2026 (Tentative)

Entrance Exam Dates (2026)

Exam	Registration Dates	Exam Date	Result Date
CMAT 2026	October 17, 2025 - November 24, 2025	January 25, 2026	February 13, 2026
MAT 2026 (February Session - PBT)	December 25, 2025 onwards	March 1, 2026	March 14, 2026
MAT 2026 (February Session - CBT)	December 25, 2025 onwards	March 8, 2026	March 18, 2026
JEMAT 2026	May 2026 (Tentative)	June 2026 (Tentative)	June - July 2026 (Tentative)

The dates mentioned above are tentative and subject to change.

Eligibility Criteria:

Must have passed graduation in any discipline from a recognised university
Must have a valid score in MAT, CMAT, or JEMAT
Candidates in the final year of graduation may also apply provisionally
Candidates with work experience will be given preference during selection

Admission Process:

Appear for MAT, CMAT, or JEMAT and obtain a valid score
Apply to BBIT through the official website (www.bbit.edu.in) or directly at the admission office
Shortlisted candidates will be called for Group Discussion (GD) and Personal Interview (PI)
Final selection is based on entrance test score, GD performance, PI performance, and academic record
Candidates with work experience are given additional weightage

BBIT MBA Scholarships 2026

BBIT offers and facilitates several scholarship schemes for MBA students. Government scholarships for SC/ST/OBC/Minority/EWS students are available, along with the Kanyashree scholarship for female students in West Bengal. These scholarships help reduce the financial burden on eligible students.

Scholarship Schemes

Scholarship Scheme	Eligible Category	Benefit	Application Portal
Post Matric Scholarship for SC/ST	SC/ST (West Bengal residents)	Fee reimbursement and maintenance allowance	West Bengal e-District Portal / NSP
OBC Scholarship	OBC (West Bengal residents)	Annual scholarship amount	West Bengal e-District Portal
Minority Scholarship	Minority students (West Bengal residents)	Annual scholarship amount	National Scholarship Portal (scholarships.gov.in)
Kanyashree Scholarship (K3)	Female students pursuing higher education in West Bengal	Annual scholarship for higher education	West Bengal Kanyashree Portal
Swami Vivekananda Merit-cum-Means Scholarship	Students with family income below Rs. 2.5 Lakhs, minimum 75% in qualifying exam	Rs. 1,000 - Rs. 5,000 per month	West Bengal e-District Portal
AICTE Pragati Scholarship	Female students (family income below Rs. 8 Lakhs)	Rs. 50,000 per annum	AICTE portal (aicte-pragati-saksham-gov.in)

Scholarship amounts and eligibility criteria may vary year to year based on government policy.
Students must apply for scholarships within the stipulated deadlines each academic year.
Bank loan facility is also available at BBIT for students who need financial assistance.

BBIT MBA Placement 2026

Placement Highlights

Placement Metric	Details
Recruiters	135+
Students Placed Overall	10,500+

BBIT MBA FAQs

Ques. What are the career prospects after MBA Marketing from BBIT, Kolkata?

Ans. MBA Marketing graduates from BBIT can pursue careers in brand management, digital marketing, sales, market research, advertising, and retail management. Job roles include marketing manager, brand manager, digital marketing specialist, sales manager, and market research analyst. The demand for marketing professionals is growing across FMCG, e-commerce, IT, and service sectors.

Ques. Is digital marketing covered in the MBA Marketing curriculum at BBIT?

Ans. Yes, digital marketing is an important component of the MBA Marketing curriculum at BBIT. The programme covers topics such as social media marketing, SEO/SEM, content marketing, email marketing, and digital analytics, preparing students for the rapidly evolving digital marketing landscape.

Ques. What is the total fee for MBA Marketing at BBIT?

Ans. The total fee for the 2-year MBA programme at BBIT is approximately Rs. 3.50 lakhs. The first year fee is approximately Rs. 1.83 lakhs and the second year fee is approximately Rs. 1.67 lakhs. Candidates should verify the exact fee structure from the official BBIT website or admission office before applying.

Ques. Does BBIT have a hostel facility for MBA Marketing students?

Ans. Yes, BBIT has hostel facilities available for students. Hostel fees are charged separately from the academic fees. Candidates should contact the BBIT admission office for current hostel fee details and availability.

Ques. Can engineering graduates apply for MBA Marketing at BBIT?

Ans. Yes, MBA Marketing at BBIT is open to graduates from any discipline including engineering. Engineering graduates with an interest in marketing and business development can benefit from the programme. The combination of technical knowledge and marketing skills is highly valued in technology companies and product management roles.

Ques. What is the minimum score required in CMAT/MAT/JEMAT for MBA admission at BBIT?

Ans. BBIT does not publicly specify a minimum cutoff score for MBA admission. The selection is based on a combination of entrance test score, GD performance, PI performance, and academic record. Candidates with higher scores in CMAT/MAT/JEMAT have a better chance of selection. It is advisable to aim for a good percentile and prepare well for the GD and PI rounds.