Content Curator | Updated on - Mar 30, 2026

Master of Business Administration [MBA] (Marketing) at Erode Sengunthar Engineering College (ESEC), Perundurai, Tamil Nadu is a 2-year full-time postgraduate management program affiliated to Anna University, Chennai, and approved by AICTE. Established in 2008, the Department of Management Studies at ESEC offers the MBA program with an annual intake of 60 students. The program follows a dual specialization structure, where Marketing is one of the primary specializations alongside Finance, Human Resource, Systems, Operations, and Entrepreneurship Development. The course is offered in full-time on-campus mode with total fees of Rs 41,000 for the 2026-27 academic year, making it one of the most affordable MBA programs in Tamil Nadu. Admissions are primarily through TANCET (Tamil Nadu Common Entrance Test) conducted by Anna University, and the program is popular among students seeking a cost-effective, Anna University-affiliated MBA in the Erode-Coimbatore belt.

Admissions for the 2027-28 academic year are upcoming. TANCET 2026 registration is expected to begin in March 2026, with the exam scheduled for May 9, 2026. Based on the 2025 admission cycle, online registration and application for ESEC MBA was open from June 5 to June 30, 2025, with counselling and allotment in July-August 2025. Students are advised to monitor the official TANCET website (tancet.annauniv.edu) for 2026 updates.

Key Points

The MBA (Marketing) program at ESEC is affiliated to Anna University, Chennai, ensuring a nationally recognized degree with strong industry relevance.
The dual specialization structure allows students to combine Marketing with a second specialization such as Finance, HR, or Systems, enhancing career versatility.
The curriculum covers consumer behavior, brand management, digital marketing, sales management, market research, and advertising, aligned with Anna University's updated syllabus.
Students are regularly exposed to industry through guest lectures, industrial visits, industry-institute interactions, conferences, and workshops.
The total fee of Rs 41,000 for the 2-year program makes ESEC one of the most affordable Anna University-affiliated MBA colleges in Tamil Nadu.

Official Link:

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Highlights
Fees
Admission
Scholarships
Cutoff
FAQs

ESEC Latest Updates and News

16 Apr, 2026 TANCET 2026 Exam to be held on May 9, 2026, for MBA & MCA admissions. The Hall ticket will be released on April 27, 2026, @tancet.annauniv.edu.

ESEC MBA Fees

The MBA (Marketing) program at ESEC is one of the most affordable Anna University-affiliated MBA programs in Tamil Nadu. The total tuition fee for the 2-year program is Rs 41,000 for the 2026-27 academic year. In addition to tuition, students pay semester-wise examination fees and other charges. Hostel facility is available on campus at Rs 30,000 to Rs 55,000 per year (optional).

Fee Components

Fee Component	Amount
Tuition Fees (Total - 2 Years)	Rs 41,000
Examination Fees (Per Semester)	Rs 4,200 (approx.)
Other Charges (Registration, Association, Misc.)	Rs 3,000 - 5,000 (approx.)
Total Academic Fees (2 Years)	Rs 41,000
Hostel Fees (Per Year, Optional)	Rs 30,000 - 55,000

The tuition fee of Rs 41,000 is the total fee for the entire 2-year MBA program as per 2026-27 data.
Examination fees are paid separately each semester to Anna University.
Hostel fees are not included in the total academic fees as hostel is optional.
SC/ST students may be eligible for full fee waiver under Tamil Nadu government scholarship schemes.
The previous year (2024-25) total fee was Rs 70,000; the current fee has been revised downward to Rs 41,000.

ESEC MBA Admission 2026

Admissions to the MBA (Marketing) program at ESEC are primarily through TANCET (Tamil Nadu Common Entrance Test) conducted by Anna University. Seats are also filled through management quota and NRI quota as per Anna University norms. For the 2027-28 cycle, TANCET 2026 registration is expected to begin in March 2026, with the exam on May 9, 2026. Based on the 2025 cycle, ESEC's online registration for MBA was open from June 5 to June 30, 2025, with counselling and allotment in July-August 2025. The TANCET cutoff for MBA Marketing at ESEC in 2023 was 60 marks (OC category).

College Admission Dates

Event	Tentative Date
TANCET 2026 Exam	May 9, 2026
TANCET 2026 Result	June 2026 (Tentative)
ESEC MBA Online Registration Opens	June 2026 (Tentative)
ESEC MBA Online Registration Closes	June 30, 2026 (Tentative)
Publication of TANCET Rank List	July 2026 (Tentative)
Grievance Redressal	July 2026 (Tentative)
Counselling / Choice Filling	July - August 2026 (Tentative)
Provisional Allotment	August 2026 (Tentative)
Batch Commencement	August - September 2026 (Tentative)

Entrance Exam Dates

Exam	Event	Date
TANCET 2026	Registration Start	March 16, 2026 (Tentative)
TANCET 2026	Registration End	April 2026 (Tentative)
TANCET 2026	Admit Card	April - May 2026 (Tentative)
TANCET 2026	Exam Date	May 9, 2026
TANCET 2026	Result	June 2026 (Tentative)

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidates must have completed a Bachelor's degree of minimum 3 years duration from a recognized university.
Minimum 50% aggregate marks in the qualifying degree for OC/BC/BCM/MBC candidates; 45% for SC/SCA/ST candidates.
Candidates must have appeared in TANCET (MBA) conducted by Anna University, or CAT/MAT/CMAT/XAT/ATMA scores may also be considered for management quota seats.

Admission Process

Appear for TANCET (MBA) conducted by Anna University (tancet.annauniv.edu).
Register on the Anna University counselling portal after TANCET results are declared.
Fill in college and course preferences during the choice-filling window.
Participate in the centralized counselling process conducted by Anna University.
For management quota seats, apply directly to ESEC through the college's online admission portal (erode-sengunthar.ac.in).
Submit required documents (degree mark sheets, TANCET score card, community certificate if applicable) at the time of admission.
Pay the prescribed fee to confirm the seat.

ESEC MBA Scholarships 2026

ESEC students are eligible for a range of Tamil Nadu government and central government scholarships. SC/ST students can avail full fee waiver under the Tamil Nadu government's post-matric scholarship scheme. BC/MBC students are eligible for the Tamil Nadu BC/MBC scholarship. The college also facilitates access to central government scholarships through the National Scholarship Portal. The affordable fee structure at ESEC means that even without scholarships, the financial burden is minimal for most students.

Scholarship Details

Scholarship	Eligibility	Amount (Approx.)	Portal
Tamil Nadu Post-Matric Scholarship (SC/ST)	SC/ST students, Tamil Nadu domicile	Full tuition fee reimbursement	tnscholarships.padasalai.net
Tamil Nadu BC/MBC Scholarship	BC/MBC students, Tamil Nadu domicile, income below Rs 2 Lakhs	Partial fee support	tnscholarships.padasalai.net
NSP Central Sector Scholarship	Merit-based, family income below Rs 8 Lakhs	Rs 10,000 - Rs 20,000 per year	scholarships.gov.in
AICTE Pragati Scholarship	Girl students in AICTE-approved programs	Rs 50,000 per year	scholarships.gov.in
AICTE Saksham Scholarship	Specially-abled students in AICTE-approved programs	Rs 50,000 per year	scholarships.gov.in
Tamil Nadu First Graduate Scholarship	First graduate in the family	Rs 25,000 (one-time)	tnscholarships.padasalai.net

Students must apply for scholarships within the stipulated deadlines on the respective portals.
SC/ST students should obtain a valid community certificate and income certificate before applying.
The Tamil Nadu First Graduate Scholarship is a one-time payment of Rs 25,000 for the first graduate in a family.
Given the low total fee of Rs 41,000, scholarship amounts may effectively cover the entire program cost for eligible students.

ESEC MBA FAQs

Ques. What subjects are covered in MBA (Marketing) at ESEC?

Ans. The MBA (Marketing) curriculum at ESEC follows Anna University's syllabus and covers subjects such as Consumer Behavior, Brand Management, Digital Marketing, Sales and Distribution Management, Market Research, Advertising and Promotion Management, Retail Management, and International Marketing. The first year covers core management subjects common to all MBA students, while the second year focuses on marketing specialization electives.

Ques. What is the total fee for MBA (Marketing) at ESEC?

Ans. The total tuition fee for the 2-year MBA program at ESEC is Rs 41,000 for the 2026-27 academic year. This is the total fee for the entire 2-year program. In addition, students pay semester-wise examination fees (approximately Rs 4,200 per semester) and minor miscellaneous charges. SC/ST students with government scholarships may effectively pay nothing.

Ques. Can I combine MBA Marketing with another specialization at ESEC?

Ans. Yes, the MBA program at ESEC follows a dual specialization structure as per Anna University norms. Students can combine Marketing with a second specialization such as Finance, Human Resource, Systems, or Operations. This dual specialization enhances employability and allows students to pursue roles in both marketing and related functional areas.

Ques. What career opportunities are available after MBA (Marketing) from ESEC?

Ans. Graduates can pursue roles such as Marketing Manager, Brand Manager, Digital Marketing Executive, Sales Manager, Market Research Analyst, Product Manager, and Business Development Executive. The Erode-Coimbatore industrial belt, known for textiles, manufacturing, and MSMEs, offers strong opportunities for marketing professionals. The Anna University affiliation ensures the degree is recognized by employers across Tamil Nadu and India.

Ques. What is the TANCET cutoff for MBA Marketing at ESEC?

Ans. Based on 2023 data, the TANCET cutoff for MBA Marketing at ESEC was 60 marks for the OC category. The cutoff is relatively accessible compared to premium MBA colleges, making ESEC a viable option for students with moderate TANCET scores. Cutoffs vary each year based on the number of applicants and seat availability.

Ques. Does ESEC offer any industry exposure or internship opportunities for MBA Marketing students?

Ans. Yes, the Department of Management Studies at ESEC regularly organizes guest lectures by industry professionals, industrial visits to manufacturing and retail companies, and industry-institute interaction programs. Students are also required to complete a summer internship project as part of the Anna University MBA curriculum, providing hands-on exposure to real-world marketing challenges. The college's location in the Erode industrial belt provides access to textile, manufacturing, and MSME companies for internship placements.