Content Curator | Updated on - Mar 23, 2026

The MBA in Marketing Management offered by IISWBM is a prestigious 2-year full-time degree program designed to develop marketing professionals with comprehensive knowledge of marketing strategies, consumer behavior, and business management. The program is awarded by the University of Calcutta and approved by AICTE, ensuring recognition and credibility in the job market. The total fees for the MBA Marketing Management program is 830,000 for the entire 2-year duration, with students paying 436,000 in the first year. The program offers an average package of 8.6 lakhs with a highest package of 16 lakhs, reflecting strong placement outcomes. The curriculum covers marketing management, financial management, human resource management, production and operations management, and business analytics. IISWBM's MBA Marketing Management is popular among graduates seeking careers in brand management, market research, digital marketing, and sales management.

Admissions for the MBA Marketing Management program at IISWBM are conducted annually based on CAT scores. The application period for the 2026-28 batch is from January 14, 2026, to May 30, 2026. The CAT cutoff for general category is 70 percentile across all categories. Group discussions and personal interviews are conducted after the application deadline, with results announced in June. The academic session typically commences in July. Candidates should check the official IISWBM website for specific dates and any updates to the admission schedule.

Key Points

Comprehensive 2-year full-time MBA program with specialization in Marketing Management
Degree awarded by University of Calcutta and approved by AICTE
Average placement package of 8.6 lakhs with highest package of 16 lakhs
Faculty with extensive industry experience and academic expertise
Focus on practical marketing skills, consumer behavior, and strategic management

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Highlights
Fees
Admission
Scholarships
Placements
Cutoff
Ranking
FAQs

IISWBM Latest Updates and News

02 Apr, 2026 MAT May 2026 session registrations have started for MBA admission. Aspirants can register @mat.aima.in till May 25, for PBT Mode, and till June 8, for CBT Mode. The Exam will be held on May 31 (PBT) and on June 14 (CBT). Read more.

12 Mar, 2026 ATMA 2026 (May session) Registration is open till April 21, 2026, for admission to MBA, MMS, PGDM & MCA programs. The Exam will be held on May 3, 2026. Read more.

IISWBM Important Events

MBA (Evening)1

IISWBM MBA Fees

The MBA Marketing Management program at IISWBM is priced at 830,000 for the entire 2-year duration. This comprehensive fee includes tuition fees of 764,000, caution fees of 5,000, and other fees of 61,000. Students pay 436,000 in the first year and 394,000 in the second year. Optional hostel fees of 150,000 are available for students requiring on-campus accommodation. The institute offers loan facilities to eligible candidates to support their education.

Fee Components

Fee Component	Amount (INR)
Tuition Fees	764,000
Caution Fees	5,000
Other Fees	61,000
Total Academic Fees	830,000
Hostel Fees (Optional)	150,000
Total Fees (with Hostel)	980,000

Caution fees are refundable upon completion of the program.
Fees are subject to change as decided by the institute.
The institute provides loan facilities for eligible candidates.
Payment can be made through various modes.
First year fees: 436,000; Second year fees: 394,000.

IISWBM MBA Admission 2026

The admission process for the MBA Marketing Management program is highly competitive and based on merit. Candidates must have completed their graduation with a minimum of 50% marks (45% for SC/ST/PWD candidates) and must appear for the CAT examination. The selection process involves evaluation of CAT scores, academic record, work experience, and performance in group discussion and personal interview. The overall CAT cutoff for the program is 70 percentile across all categories.

Important Dates

Event	Timeline
Application Start Date	January 14, 2026
Application Last Date	May 30, 2026
Group Discussion and Personal Interview	June 2026
Final Selection Announcement	June 2026
Academic Session Commencement	July 2026

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Bachelor's degree with minimum 50% marks in aggregate (45% for SC/ST/PWD candidates)
CAT score with minimum 70 percentile cutoff for general category
Graduates in professional courses (Engineering, Law, etc.) also eligible

Admission Process

Appear for CAT examination and obtain required percentile score
Submit application through IISWBM portal with CAT score and academic documents
Shortlisted candidates are called for group discussion and personal interview
Final selection based on CAT score, academic record, GD, and PI performance
Pay admission fees and complete enrollment process

IISWBM MBA Scholarships 2026

While IISWBM does not offer specific scholarships exclusively for the MBA Marketing Management program, the institute may consider financial assistance on a case-by-case basis for meritorious and deserving candidates. The institute provides loan facilities to eligible students to support their education. Additionally, candidates may explore external scholarships and financial aid options from government bodies and private organizations. Interested candidates should contact the IISWBM admissions office for information about available financial aid options.

IISWBM MBA Placement 2026

The MBA Marketing Management program at IISWBM has demonstrated excellent placement outcomes with strong industry connections. According to the latest placement data, the average package for the program is 8.6 lakhs with a highest package of 16 lakhs. The median package stands at 7 lakhs. The placement rate reflects the quality of education and industry relevance of the curriculum. Graduates are placed in leading companies across sectors including FMCG, retail, e-commerce, banking, and consulting.

Placement Statistics

Placement Metric	Details
Average Package	8.6 Lakhs
Highest Package	16 Lakhs
Median Package	7 Lakhs
Placement Rate (2024)	92 percent (234 out of 254 students)
Career Roles	Brand Manager, Marketing Manager, Product Manager, Market Research Analyst, Digital Marketing Manager, Sales Manager

IISWBM MBA Marketing Management Ranking

Outlook Ranking

#21 out of 25 in Top Public Colleges in India 2026

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IISWBM MBA FAQs

Q1: What is the CAT cutoff for MBA Marketing Management at IISWBM?

Ans. The overall CAT cutoff for the MBA Marketing Management program at IISWBM is 70 percentile across all categories (General, OBC, SC, ST, and EWS). This cutoff may vary slightly based on the number of applications and overall performance of candidates in a particular year.

Q2: What is the average placement package for MBA Marketing Management?

Ans. The average placement package for MBA Marketing Management at IISWBM is 8.6 lakhs. The highest package reported is 16 lakhs, and the median package is 7 lakhs. The placement rate is approximately 92 percent, with graduates placed in leading companies across various sectors.

Q3: What are the specialization options available in the MBA program?

Ans. The MBA program at IISWBM offers five specialization options: Marketing Management, Financial Management, Human Resource Management, Production and Operations Management, and Business Analytics and Systems Management. Students choose one specialization and take six papers within that area.

Q4: Is work experience required for MBA admission?

Ans. Work experience is not mandatory for MBA admission at IISWBM. However, candidates with relevant work experience may have an advantage during the group discussion and personal interview rounds, as it demonstrates practical understanding of business concepts.

Q5: What is the duration of the MBA program?

Ans. The MBA program at IISWBM is a 2-year full-time program. The curriculum is spread across four semesters, with each semester typically lasting 4-5 months. The program includes classroom learning, projects, internships, and industry interactions.

Q6: What career opportunities are available after completing MBA Marketing Management?

Ans. Graduates of the MBA Marketing Management program can pursue careers as Brand Managers, Marketing Managers, Product Managers, Market Research Analysts, Digital Marketing Managers, Sales Managers, and Marketing Consultants. Opportunities exist in FMCG, retail, e-commerce, banking, consulting, and other sectors.