IMS Noida MBA Digital Marketing: Fees 2026, Course Duration, Dates, Eligibility

IMS MBA (Digital Marketing) Admission 2026

The MBA (Digital Marketing) admission process at IMS Noida is merit-based and highly competitive, designed to select candidates with strong academic backgrounds and genuine interest in digital marketing. The institute follows a transparent multi-stage selection process that evaluates both academic merit and soft skills. Admission is primarily based on CAT scores, followed by group discussion and personal interview. The current admission cycle for 2026-2027 is ongoing, with applications being accepted on a rolling basis until December 14, 2025.

College Admission Dates

Entrance Exam Dates

Eligibility Criteria

• Bachelor's degree from a recognized university with a minimum aggregate of 50% marks (45% for SC/ST candidates as per government norms)
• Valid CAT score (minimum 70 percentile cutoff for general category; lower cutoffs may apply for reserved categories)
• No upper age limit; candidates from all professional backgrounds are encouraged to apply

Admission Process

1. Step 1: Appear for CAT 2026 exam and obtain a valid score
2. Step 2: Register on IMS Noida admission portal and submit application form with required documents
3. Step 3: Shortlisted candidates will be invited for Group Discussion (GD) round
4. Step 4: Candidates selected in GD will appear for Personal Interview (PI)
5. Step 5: Final selection based on CAT score (40%), GD performance (30%), and PI performance (30%)
6. Step 6: Admission confirmation by submitting required documents and fee payment

IMS MBA (Digital Marketing) Scholarships 2026

IMS Noida offers multiple scholarship opportunities to support meritorious and deserving students pursuing the MBA (Digital Marketing) program. These scholarships are designed to recognize academic excellence, encourage diversity, and provide financial assistance to talented candidates who may face financial constraints. The scholarship programs are merit-based, need-based, and category-based, ensuring that deserving students have access to quality education regardless of their financial background.

Scholarships Available

• Scholarships are awarded based on merit and financial need as assessed by the institute.
• Merit scholarships are one-time awards given at the time of admission.
• Financial assistance scholarships are disbursed in installments throughout the program duration.
• Scholarship recipients must maintain a minimum CGPA of 3.0 to retain their scholarship.
• Multiple scholarships cannot be combined; candidates will receive the highest applicable scholarship.
• Application for scholarships is automatic upon admission; no separate application is required.
• For more details, candidates should contact the admission office at +91-9911500000 or visit the official website.

IMS MBA (Digital Marketing) Placement 2026

IMS Noida has established a strong reputation for MBA placements with consistent performance across all specializations including Digital Marketing. The institute maintains strong relationships with leading digital agencies, multinational corporations, startups, and e-commerce companies, ensuring excellent placement opportunities for graduates. The placement cell actively engages with recruiters throughout the academic year, organizing campus recruitment drives, internship programs, and networking events. The MBA (Digital Marketing) specialization has shown particularly strong placement outcomes due to the high industry demand for digital marketing professionals and the specialized skill set developed during the program.

Placement Statistics

The MBA (Digital Marketing) graduates are particularly sought after by digital agencies, e-commerce companies, tech startups, and multinational corporations. Top recruiters include companies like Amazon, Zomato, Swiggy, Flipkart, Paytm, Nykaa, Unacademy, and leading digital marketing agencies such as Dentsu, Ogilvy, and Havas Media. Graduates typically secure roles as Digital Marketing Manager, Social Media Manager, SEO Specialist, Content Marketing Manager, Performance Marketing Manager, and Growth Marketing Manager. The strong placement record reflects the quality of education, industry-relevant curriculum, and the institute's robust alumni network in the digital marketing sector.