Content Curator | Updated on - Apr 8, 2026

KIIT School of Management (KSOM), Bhubaneswar, Odisha, offers a 2-year full-time MBA with specialization in Marketing under KIIT Deemed to be University. The programme is designed to develop marketing professionals with expertise in consumer behaviour, brand management, digital marketing, sales management, and market research. The total fee for the 2026-28 batch is Rs. 18,00,620 (inclusive of tuition, hostel, mess, laptop, books, and other charges). Admission is through KIITEE Management 2026 / CAT / XAT / CMAT / MAT / GMAT scores, followed by GD, PI, and WAT. KSOM is ranked 17th in India by Times B-School Rankings 2024 and 11th best private B-school by Outlook-ICARE Rankings 2024-25. Admissions for the 2026-28 batch are currently ongoing.

Key Points

MBA Marketing at KSOM covers consumer behaviour, brand management, digital marketing, sales management, advertising, and market research.
KSOM is ranked 17th in India by Times B-School Rankings 2024 and is an AACSB member.
The programme is offered under KIIT Deemed to be University (NAAC A++ accredited).
The total fee of Rs. 18,00,620 is fully residential and inclusive of hostel, mess, laptop, and books.
Admission is accepted through multiple national entrance exams: CAT, XAT, CMAT, MAT, GMAT, and KIITEE Management.
190+ companies visit KSOM for placements annually; highest package Rs. 20 LPA, average Rs. 9.5 LPA (2024-25).

Official Link:

Go To Website

Highlights
Fees
Admission
Scholarships
Placements
Cutoff
Ranking
FAQs

KIIT School of Management Bhubaneswar Latest Updates and News

Key Updates1

Other Updates1

16 Apr, 2026 KIITEE 2026 Phase 1 slot booking begins. Click here to book your slot. Phase 1 Exam will be held from April 16 to 20, 2026. Read more.

KIITEE 2026 Phase 2 registration is open till May 30, 2026. Phase 2 Exam to be held from June 4 to 8, 2026. Learn more.

KIIT School of Management Bhubaneswar Important Events

KIITEE5

KSOM MBA (Marketing) Fees

The MBA (Marketing) programme at KSOM for the 2026-28 batch has a total fee of Rs. 18,00,620, which is fully residential and inclusive of tuition, hostel, mess, laundry, laptop, books, and development fees. The fee is payable in one admission payment and four equal instalments.

Fee Structure

Fee Component	Amount (Rs.)
One-time Fee (Admission, Administration, Registration, Hostel Joining, Books, Laptop)	1,00,000
Tuition Fee (per semester x 4)	2,42,500
Development Fee (per semester x 4)	60,000
Co and Extra Curricular Activities Fee (per semester x 4)	20,000
Total Academic Fee per semester	3,22,500
AC Hostel Fee, Utility and Establishment (per semester, 5 months)	70,000
Mess Fee (per semester, 5 months)	30,000
Laundry Fee (per semester, 5 months)	2,655
Total Hostel Fee per semester	1,02,655
Total Fee per semester (Academic + Hostel)	4,25,155
Grand Total Fee (2 years)	18,00,620

The total fee of Rs. 18,00,620 is fully inclusive of hostel, mess, laundry, laptop, books, and all academic charges.
No additional charges are levied beyond the stated fee.
Education loan facility is available through State Bank of India, KIIT Branch (contact: sbi.10250@sbi.co.in).
Scholarship of 50% tuition fee waiver is available for top 5 KIITEE Management rankers, candidates with 80+ percentile in CAT/XAT, and 95+ percentile in MAT (December 2025 or February 2026 centre-based exam).

KSOM MBA (Marketing) Admission 2026

Admission to MBA (Marketing) at KSOM is based on scores from KIITEE Management 2026 / CAT / XAT / CMAT / MAT / GMAT, followed by Group Discussion (GD), Personal Interview (PI), and Writing Ability Test (WAT). GD and PI are conducted at New Delhi, Bangalore, Mumbai, Kolkata, Jamshedpur, and Bhubaneswar. The 2026-28 batch admission process is currently ongoing.

KSOM Admission Dates

Event	Date
KIITEE Management 2026 Last Date to Apply	January 9, 2026
KIITEE Management 2026 Admit Card	January 13, 2026
KIITEE Management 2026 Exam	January 16-18, 2026
KIITEE Phase 1 Application Deadline	April 8, 2026
KIITEE Phase 1 Exam	April 16-20, 2026
KIITEE Phase 1 Result	April 27, 2026
GD/PI/WAT	Ongoing (multiple rounds)
Batch Commencement	July/August 2026 (Tentative)

Entrance Exam Dates

Event	Date
CAT 2025	November 24, 2025
XAT 2026	January 5, 2026
CMAT 2026	March 2026 (Tentative)
MAT February 2026 (Centre-based)	February 2026
KIITEE Management 2026 Exam	January 16-18, 2026
KIITEE Phase 1 Exam	April 16-20, 2026

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Bachelor's degree in any discipline with minimum 50% aggregate marks (or equivalent CGPA) from a recognized university.
Minimum 50% aggregate in 10th and 12th board examinations.
Valid score in any national entrance exam: CAT, XAT, CMAT, MAT, GMAT, KIITEE Management, or KIITEE 2026.
Candidates in final year of graduation expecting results by June 30, 2026 can also apply.

Admission Process

Apply online at ksom.ac.in/kiiteem or kiitee.kiit.ac.in with a valid entrance exam score.
Shortlisted candidates are called for GD, PI, and WAT at designated centres.
Final selection is based on entrance score, GD/PI/WAT performance, career marks, and academic record.
Successful candidates receive an admission offer letter and must confirm acceptance.
Pay fees as per the payment schedule and complete admission formalities.

KSOM MBA (Marketing) Scholarships 2026

KSOM offers merit-based scholarships for MBA students. The primary scholarship is a 50% tuition fee waiver for top KIITEE Management rankers and high-scoring CAT/XAT/MAT candidates.

Scholarship Details

Scholarship	Eligibility	Amount	Details
KSOM Merit Scholarship (Top 5 KIITEE Rankers)	Top 5 rank holders in KIITEE Management Entrance Test 2026	50% waiver of tuition fee	Subject to maintaining academic performance
KSOM Merit Scholarship (CAT/XAT)	80 percentile and above in CAT/XAT (centre-based/offline)	50% waiver of tuition fee	Applicable for CAT 2025 and XAT 2026
KSOM Merit Scholarship (MAT)	95 percentile and above in MAT (December 2025 or February 2026 centre-based)	50% waiver of tuition fee	Only for centre-based/offline MAT
NSP Schemes	SC/ST/OBC/Minority/EWS candidates	Varies	Apply via scholarships.gov.in
State Scholarships (Odisha)	Odisha domicile reserved category	Varies	Apply via Odisha government portals

The 50% tuition fee waiver is applicable only on the tuition fee component, not on hostel or other charges.
Education loan facility is available through SBI KIIT Branch.

KSOM MBA (Marketing) Placement 2026

KSOM's MBA programme has a strong placement record with 190+ companies visiting annually. The 2024-25 placement season recorded a highest package of Rs. 20 LPA and average package of Rs. 9.5 LPA. MBA Marketing graduates are in demand in FMCG, retail, e-commerce, advertising, digital marketing, and consulting sectors.

Placement Statistics

Placement Statistic	2024-25
Highest Package (Domestic)	Rs. 20 LPA
Average Package	Rs. 9.5 LPA
Number of Recruiting Companies	190+
Placement Rate	Near 100%

KIIT School of Management Bhubaneswar MBA Marketing Ranking

Collegedunia Ranking

#156 out of 372 in India 2025

IIRF Ranking

#27 out of 122 in Top Private Colleges in India 2025

Do you think the Rankings are wrong ? Report Here

KSOM MBA (Marketing) FAQs

Ques. What is the total fee for MBA Marketing at KSOM for 2026-28 batch?

Ans. The total fee is Rs. 18,00,620 for the 2-year programme, fully inclusive of tuition, hostel, mess, laundry, laptop, books, and all academic charges. No additional charges are levied.

Ques. Which entrance exams are accepted for MBA Marketing admission at KSOM?

Ans. KSOM accepts CAT, XAT, CMAT, MAT, GMAT, KIITEE Management, and KIITEE 2026 scores for MBA admission. Candidates must have a valid score from any of these exams for the relevant admission year.

Ques. What is the selection process for MBA Marketing at KSOM?

Ans. Shortlisted candidates are called for Group Discussion (GD), Personal Interview (PI), and Writing Ability Test (WAT) at centres in New Delhi, Bangalore, Mumbai, Kolkata, Jamshedpur, and Bhubaneswar. Final selection is based on entrance score, GD/PI/WAT performance, and career marks.

Ques. What are the career prospects after MBA Marketing from KSOM?

Ans. MBA Marketing graduates from KSOM find opportunities in FMCG, retail, e-commerce, advertising, digital marketing, consulting, and brand management. KSOM's 2024-25 placement season recorded highest package of Rs. 20 LPA and average of Rs. 9.5 LPA with 190+ recruiters.

Ques. Is hostel mandatory for MBA Marketing students at KSOM?

Ans. Yes, the MBA programme at KSOM is fully residential. The total fee of Rs. 18,00,620 includes AC hostel, mess, and laundry charges. Students are required to stay in the hostel as part of the residential programme.

Ques. What subjects are covered in MBA Marketing at KSOM?

Ans. MBA Marketing at KSOM covers consumer behaviour, brand management, digital marketing, sales management, advertising and promotion, market research, retail management, and international marketing, along with core MBA subjects in finance, HR, and operations.