MICA - The Mecca of Marketing

With my background, I was clear that MICA is the place, a true calling. I didn't apply to other colleges at all. Talking about MICA's USP, it lies it it's culture, values, and a student led-student run life, deeply embeded to every single brick wall on campus. The admission process in itself is quite rigorous. You need to give either of CAT/XAT/GMAT as a baseline, with MICAT. The best of CAT/XAT/GMAT is chosen with your MICAT score (if you pass your psychometric test) and then you're shortlisted for GE-PI process. The GE-PI process is one of it's kind. GE is a group exercise in which you perform an activity or a simulation in a group of 6-8. PI is personal interview which for me, was very conversation, my story and insights based. The panelist is a team of 3, which mostly includes a faculty member, an alumni, and an industry expert. With your final GE-PI, diversity, Acads, CAT, MICAT scores, final merit list is prepared....Read More

I wanted to study marketing and this college is the best marketing college in India. I applied to all other major college of MBA including IIMs. I got into IMT Hyderabad and TAPMI and MICA so chose the latter. I got rejected from major IIMs because of my lower cat score and NMIMS because of interview rejection. Mostly my interview prep style was wrong. For MICA i had to give CAT and MiCAT which also had a psychometric test. post clearing them There was a GE PI round. No cutoffs are released from MICA. The overall admission process was very interesting and stimulated my mind a lot....Read More

There are a variety of specialties available for management degrees, but I became interested in advertising and brand management throughout my graduation. You can apply through the CAT exam and MICAT exam. It is among the top 30 B-schools. Filling out the application form is done online, and you can follow all steps given in the website, and the whole process is smooth....Read More

"The School of Ideas" - as the motto of MICA goes, this college is perhaps the only business school in India that is dedicated to merging creativity with entrepreneurship. The college solely focuses on marketing and its students stand out among other B-school graduates in roles of Strategic Marketing and Communication. For admissions at MICA, a candidate must give two exams - CAT/XAT and MICAT. No specific cut-offs for either exam are revealed by the institute but a 90 percentile in CAT/XAT along with a 42+ score in MICAT is considered a good score to get a call for GE -PI. MICA's niche in marketing and communication is felt across industries through its notable alumni network. Its curriculum has also upgraded offers subjects in other areas of management like HR and finance etc, however, it is not nearly at par with other b-schools. Therefore, MICA is a good option for all those who have not been able to crack top B-schools and are willing to make a career solely in marketing....Read More

MICA, the School of Ideas, focuses on creativity, positioning itself as a niche marketing college. The batch size is small relative to the major IIMs, and for its placements receives unique brands like EA and NBA. This was why I decided to pursue my MBA from here. The College has good faculty, with tremendous experience from various colleges. College life and peer to peer learning is the something that is most attractive part in my opinion. But, some of the courses tend to be redundant and can be curated better. I was an education counselor at IMS Learning Resources Pvt Ltd, and through my mentor there, I decided to go to MICA. I preferred this college over MDI and new IIMs as I believe it is more established in the field of Marketing and has good placement prospects as well. Although, if I would have converted my XLRI call I would have chosen XLRI over MICA....Read More

The course sounded fun and enriching but light enough to leave scope for a personalised approach; the campus seemed super fun to live at; the people I met during the interviews seemed so talented, I was craving company like that to learn from; I wanted an experience that wasn’t based on strict discipline or a rigid structure, and MICA is chill AF....Read More