Content Curator | Updated on - Mar 31, 2026

The Bachelor of Business Administration (BBA) with a specialization in Digital Marketing at Anurag University, Hyderabad is a 4-year full-time undergraduate program offered under the School of Management. The program is designed to equip students with a comprehensive understanding of business management principles alongside specialized knowledge in digital marketing tools and techniques such as SEO, email marketing, content development, and inbound marketing. The total tuition fee for the program is Rs. 6,00,000 (Rs. 1,50,000 per annum), and the program accommodates students from science, commerce, and arts backgrounds. Admission is primarily based on Anurag CET or TS EAPCET scores, and the program is popular for its industry-oriented curriculum, practical internships, and strong placement support.

Admissions for the 2026-27 academic year are currently in progress. Anurag CET 2026 registrations are live, with the exam scheduled for May 9, 2026 (as per the last published date). Students are advised to apply early as seats are limited and merit-based scholarships are available for top rankers.

Key Points

Digital Marketing is offered as a specialization within the BBA (Hons) program, chosen by students in Year 2 and continuing through Year 3.
The specialization covers SEO, Email Marketing, Content Development, Inbound Marketing, and the latest digital marketing tools used by firms.
The program includes practical training through internships, industrial visits, and live projects.
Students can also opt for an Honours degree by completing additional credits in their chosen specialization.
The School of Management has 40+ faculty members, 1800+ students, and reports a 98% placement percentage.
Anurag University holds NAAC 'A' accreditation and an NIRF rank of 140 (India).

Official Link:

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Highlights
Fees
Admission
Scholarships
Placements
Ranking
FAQs

Anurag BBA Fees

The BBA (Digital Marketing) program at Anurag University carries a tuition fee of Rs. 1,50,000 per annum, making the total tuition fee for the 4-year program Rs. 6,00,000. This is among the more affordable BBA programs in Hyderabad for a NAAC 'A' accredited university. Hostel accommodation is optional and available on campus at varying rates depending on room type and AC/non-AC preference.

Tuition Fee Structure

Fee Component	Amount (Per Annum)	Total (4 Years)
Tuition Fee	Rs. 1,50,000	Rs. 6,00,000
Total Fees (Tuition)	Rs. 1,50,000	Rs. 6,00,000

Hostel Fees

Hostel Type	Annual Fee
5-Seater Room with Common Washroom (Non-AC)	Rs. 1,05,000
4-Seater Room with Attached Washroom (Non-AC)	Rs. 1,15,000
4-Seater Room with Attached Washroom (AC)	Rs. 1,25,000

Hostel fees are optional and not included in the total tuition fees above.
Hostel fees cover accommodation and food (mess charges included).
Fee concessions and scholarships are available for eligible students (see Scholarships section).
Students are advised to confirm the exact fee structure at the time of admission as fees may be revised annually.

Anurag BBA Admission 2026

Admissions to the BBA (Digital Marketing) program at Anurag University for 2026-27 are currently open. Students can apply through Anurag CET (the university's own entrance test) or through TS EAPCET scores. The admission process involves online registration, entrance test, and counselling. The Anurag CET 2026 exam was scheduled for May 9, 2026, and results have been announced. Students who have appeared for TS EAPCET 2026 can also apply directly through the university's admissions portal.

Anurag CET Admission Dates

Event	Date
Anurag CET 2026 Registration Opens	January 2026 (Ongoing)
Anurag CET 2026 Exam Date	May 9, 2026
Anurag CET 2026 Results	May 2026 (Announced)
Merit Scholarship Application Deadline	September 2, 2025 (2025-26 reference)
Counselling and Admissions	June - July 2026 (Tentative)
Batch Commencement	August 2026 (Tentative)

TS EAPCET Exam Dates

Event	Date
TS EAPCET 2026 Registration Start	February 19, 2026
TS EAPCET 2026 Registration End	April 4, 2026
TS EAPCET 2026 Admit Card	April 27, 2026
TS EAPCET 2026 Exam	May 4 - May 11, 2026
TS EAPCET 2026 Result	May 2 - May 5, 2026 (tentative)

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidates must have passed Class 12 (Intermediate) or equivalent examination from a recognized board.
A minimum of 45% aggregate marks in the qualifying examination is required (general category).
Students from any stream - Science, Commerce, or Arts - are eligible to apply for BBA.

Admission Process

Register online at admissions.anurag.edu.in or apply through Anurag CET portal.
Appear for Anurag CET 2026 or submit valid TS EAPCET / JEE scores.
Attend counselling based on merit rank obtained in the entrance test.
Complete document verification and fee payment to confirm admission.
NRI/Foreign category students may be admitted based on 10+2 marks or AIEEE/JEE/TSEAPCET scores; entrance test may be waived for exceptional candidates.

Anurag BBA Scholarships 2026

Anurag University offers a robust merit-based scholarship program that can significantly reduce the cost of the BBA program. Scholarships are awarded at the time of admission based on performance in Anurag CET or TS EAPCET/JEE, and are continued annually subject to maintaining a CGPA of 8.0 or above with no backlogs. Additionally, government scholarships for SC/ST/BC/EBC/Minority students are also available for eligible candidates.

Merit Scholarships

Scholarship	Basis	Concession	Value (Approx.)
Anurag CET Rank 1-10	Anurag CET Performance	100% Tuition Fee Waiver	Rs. 6,00,000
Anurag CET Rank 11-25	Anurag CET Performance	50% Tuition Fee Waiver	Rs. 3,00,000
Anurag CET Rank 26-100	Anurag CET Performance	25% Tuition Fee Waiver	Rs. 1,50,000
TS EAPCET Rank 1-2000 / JEE Rank 1-25000	State/National Entrance	100% Tuition Fee Waiver	Rs. 6,00,000
TS EAPCET Rank 2001-10000 / JEE Rank 25001-50000	State/National Entrance	50% Tuition Fee Waiver	Rs. 3,00,000
TS EAPCET Rank 10001-15000 / JEE Rank 50001-75000	State/National Entrance	25% Tuition Fee Waiver	Rs. 1,50,000
TS EAPCET Rank 15001-25000 / JEE Rank 75001-100000	State/National Entrance	10% Tuition Fee Waiver	Rs. 60,000
Govt. Junior College Students (EAPCET Rank < 20000)	Government School Background	50% Tuition Fee Waiver	Rs. 3,00,000
SC/ST Students (Parental Income < Rs. 2 Lakh/Annum)	Government Scholarship	Full Tuition Fee	As per Govt. norms
BC/EBC/Minority Students (Parental Income < Rs. 1 Lakh/Annum)	Government Scholarship	Full Tuition Fee	As per Govt. norms

Scholarships are automatically granted at the time of admission based on rank.
To continue the scholarship in subsequent years, students must maintain a CGPA of 8.0 or above and have no backlogs at the end of the previous semester.
The deadline to submit applications for the Merit Scholarship for 2025-26 was September 2, 2025. Similar deadlines are expected for 2026-27.
First 500 admissions are awarded a free branded laptop (conditions apply).
Branch toppers receive a cash prize of Rs. 5,000; School toppers receive Rs. 10,000.
Differently-abled students are exempt from examination fees.
SC/ST/BC/EBC/Minority students must maintain a minimum 75% attendance to remain eligible for government scholarships.

Anurag BBA Placement 2026

Placement Highlights

Metric	Details
School of Management Placement Percentage	98%
Faculty Members	40+
Total Students	1800+

The School of Management at Anurag University reports a 98% placement percentage overall. BBA graduates typically find roles in Marketing and Sales, Client Relationships, Market Development, and Digital Marketing agencies. The university has strong industry connections and conducts regular placement drives. However, specific placement data exclusive to the BBA Digital Marketing specialization is not separately published.

Anurag University BBA Digital Marketing Ranking

TOI Ranking

#24 out of 25 in Top Universities in India 2022

#13th in Hyderabad

#14 in Telangana

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Anurag BBA FAQs

Ques. Is BBA Digital Marketing a separate course at Anurag University, or is it a specialization within BBA?

Ans. BBA Digital Marketing is a specialization offered within the BBA (Hons) program at Anurag University. Students choose their specialization in the second year of the program. Other available specializations include Business Analytics, Fintech, and Supply Chain Management. The degree awarded is BBA (Hons) with the chosen specialization.

Ques. What is the total fee for BBA at Anurag University, and are there any hidden charges?

Ans. The total tuition fee for the 4-year BBA program is Rs. 6,00,000 (Rs. 1,50,000 per annum). Hostel fees are separate and optional, ranging from Rs. 1,05,000 to Rs. 1,25,000 per annum depending on room type. There are no widely reported hidden charges, but students should confirm the complete fee structure including examination fees and other charges at the time of admission.

Ques. Can students from a Science or Arts background apply for BBA Digital Marketing at Anurag University?

Ans. Yes, the BBA program at Anurag University is open to students from all streams - Science, Commerce, and Arts. The minimum eligibility is a pass in Class 12 with at least 45% aggregate marks. There is no stream restriction for BBA admissions.

Ques. Is the Anurag CET mandatory for BBA admission, or can I get direct admission based on Class 12 marks?

Ans. Anurag CET is not mandatory for BBA admission. Students can also seek admission based on their TS EAPCET scores or through direct merit-based admission. However, appearing for Anurag CET is beneficial as it opens up merit scholarship opportunities worth up to 100% tuition fee waiver for top rankers.

Ques. What kind of placements can BBA Digital Marketing students expect from Anurag University?

Ans. The School of Management at Anurag University reports a 98% placement percentage overall. BBA graduates typically find roles in Marketing and Sales, Client Relationships, Market Development, and Digital Marketing agencies. The university has strong industry connections and conducts regular placement drives. However, specific placement data exclusive to the BBA Digital Marketing specialization is not separately published.

Ques. Does Anurag University offer any industry certifications or tools training as part of the BBA Digital Marketing curriculum?

Ans. Yes, the Digital Marketing specialization at Anurag University familiarizes students with the latest tools used by firms to design and develop digital marketing programs, including SEO tools, email marketing platforms, and content management systems. The university also has state-of-the-art computer labs for hands-on practice. Students are encouraged to pursue additional certifications from platforms like Google, HubSpot, and Meta as part of their professional development.