Content Curator | Updated on - Apr 8, 2026

DBS Global University's MBA (Business Analytics) is a 2-year full-time postgraduate programme offered under the Doon Business School in Dehradun, Uttarakhand. Structured across 4 semesters (8 quarters), the programme is designed to equip students with both managerial and technical analytical skills, covering data analytics, predictive modelling, business intelligence, machine learning, and data visualisation. The programme is offered with SAS (Statistical Analysis System) integration and accepts CAT, XAT, CMAT, MAT, NMAT, GMAT, and the university's own DGU Entrance Examination. The total academic fee for the 2026-28 batch is Rs. 10,90,000 (including tuition, admission fee, and CVA). MBA Business Analytics is one of the most in-demand specialisations at DBS, popular among students targeting data analyst, business intelligence, and analytics manager roles in technology, BFSI, consulting, and e-commerce sectors.

Admissions for the 2026-28 batch are currently open on a rolling basis. Students are encouraged to apply early as merit scholarships are available only for the first 15% of seats. The batch is expected to commence in July-August 2026.

Key Points

The programme is offered in three combinations: MBA Business Analytics with SAS; MBA Business Analytics with SAS and Foreign Tour; and MBA Business Analytics with SAS Global Certifications, IIM Rohtak Residential Programme, and Foreign Tour.
SAS modules covered include SAS Essentials (Querying and Reporting), SAS Programming in Viya (Cloud), SAS Enterprise Guide (ANOVA, Regression, Logistic Regression), and Application of Machine Learning using SAS Viya.
The curriculum includes dedicated subjects on Data Visualization Using Tableau, Business Intelligence with Power BI, Predictive Analytics with Python, and Data Analytics Using Cloud Technology.
Legal and Ethics Aspects of Business Analytics is a unique subject that prepares students for responsible data governance and compliance roles.
Preference is given to candidates with a background in Computer Science, Mathematics, Statistics, Economics, or related quantitative disciplines.
A Compulsory Value Added Programme (CVA) of Rs. 17,500 per semester is included, covering SAS-related skill modules.

Official Link:

Go To Website

Highlights
Fees
Admission
Scholarships
Placements
Cutoff
Ranking
FAQs

DBS Global University Dehradun Latest Updates and News

Key Updates1

Other Updates2

11 Apr, 2026 DBS Global University Admission 2026-27 is open for UG/PG programs. Apply @doonbusinessschool.com.

DBS MBA (Business Analytics) Fees

The MBA (Business Analytics) programme at DBS Global University for the 2026-28 batch has a total academic fee of Rs. 10,90,000, which includes the admission fee of Rs. 50,000, tuition fees across 4 semesters, and a Compulsory Value Added Programme (CVA) of Rs. 17,500 per semester. The tuition fee is Rs. 2,35,000 per semester for Semesters I and II, and Rs. 2,55,000 per semester for Semesters III and IV. A combo scholarship of Rs. 10,000 is applied in Semester I. Compulsory one-time charges include uniform, book bank, and alumni registration, and university examination fees are Rs. 5,500 per semester.

Fee Breakdown

Component	Amount
Admission Fee	Rs. 50,000
Tuition Fee Sem I & II	Rs. 2,35,000 per semester
Tuition Fee Sem III & IV	Rs. 2,55,000 per semester
CVA (per semester)	Rs. 17,500
Total Academic Fee	Rs. 10,90,000

Combo scholarship of Rs. 10,000 applied in Semester I.
Compulsory one-time charges include uniform, book bank, and alumni registration.
University examination fees are Rs. 5,500 per semester.

DBS MBA (Business Analytics) Admissions 2026

Admissions to the MBA (Business Analytics) programme at DBS Global University for the 2026-28 batch are currently open. The selection is merit-based, combining academic records, entrance exam scores, and an online interview. Students with a quantitative or technical background are preferred. The batch is expected to begin in July-August 2026.

Important Dates

Event	Status
Admissions	Open on rolling basis
Batch Commencement	July-August 2026

The dates mentioned above are tentative and subject to change.

DBS MBA (Business Analytics) Scholarships 2026

DBS Global University offers a structured merit scholarship scheme for MBA students. Scholarships are tied to entrance exam scores and are applicable on the tuition fee component (calculated on Rs. 2,35,000 per semester base). The scheme is open for the first 15% of seats in each batch on a first-come-first-served basis. Additional scholarships are available for Uttarakhand domicile students and wards of defence personnel, teachers, and single mothers.

Scholarship Scheme

Criteria	Details
Merit Scholarship	Tied to entrance exam scores, first 15% seats
Base for Calculation	Rs. 2,35,000 per semester tuition
Additional Scholarships	Uttarakhand domicile, defence personnel wards, teachers wards, single mothers

Scholarships applicable on tuition fee component only.
First-come-first-served for first 15% seats.

DBS MBA (Business Analytics) Placements 2026

The MBA (Business Analytics) programme at DBS Global University benefits from the university's strong placement network of 350+ companies. Analytics and data-specific roles from recent batches were offered by companies including Deloitte, KPMG, HCL Technologies, TechMahindra, Conglomerate IT, Xenonstack, Astute Analytica, and WNS. The overall placement statistics for the 2024-25 batch reflect a healthy ecosystem, with analytics graduates increasingly placed in data, consulting, and IT roles.

Placement Statistics

Metric	Value
Placement Network	350+ companies
Key Recruiters (Analytics)	Deloitte, KPMG, HCL Technologies, TechMahindra, Conglomerate IT, Xenonstack, Astute Analytica, WNS
Overall Average Package (2024-25)	Rs. 6.69 LPA
Top 20% Average	Rs. 11.6 LPA
Highest Package	Rs. 24 LPA

DBS Global University Dehradun MBA Business Analytics Ranking

Collegedunia Ranking

#239 out of 372 in India 2025

#9th in Uttarakhand

Outlook Ranking

#103 out of 200 in Top Private Colleges in India 2025

Do you think the Rankings are wrong ? Report Here

DBS MBA (Business Analytics) FAQs

Ques. Is MBA Business Analytics at DBS suitable for students from a non-technical background like commerce or arts?

Ans. The programme is open to graduates from any discipline with a minimum of 60% marks. However, preference is given to candidates with a background in Computer Science, Mathematics, Statistics, or Economics. Students from commerce or arts backgrounds can still apply but may need to put in extra effort in quantitative and programming subjects like Predictive Analytics with Python and Statistics for Analytics. The SAS modules are taught from scratch, so prior SAS knowledge is not required.

Ques. What is the SAS certification included in the programme and how valuable is it?

Ans. SAS (Statistical Analysis System) is a world-leading analytics software used extensively in BFSI, pharma, retail, and consulting. The SAS Global Certifications offered through this programme validate expertise in SAS programming, machine learning, and visual analytics. These certifications are recognised globally and can significantly enhance employability in data analyst and business intelligence roles. The SAS add-on is available at an additional cost of Rs. 70,000.

Ques. What tools and technologies are taught in the MBA Business Analytics curriculum?

Ans. The curriculum covers a comprehensive analytics toolkit including SAS (Viya, Enterprise Guide), Python (Predictive Analytics), Tableau (Data Visualisation), Power BI (Business Intelligence), Advanced Excel, and Cloud-based Data Analytics. Students also learn Statistics for Analytics, Business Forecasting, and Supply Chain Analytics, making them versatile across multiple analytics domains.

Ques. What is the difference between MBA Business Analytics and MBA Digital and AI Transformation at DBS?

Ans. MBA Business Analytics focuses on data analysis, statistical modelling, business intelligence, and SAS-based analytics. MBA Digital and AI Transformation focuses on digital strategy, AI implementation, digital marketing, and technology-driven business transformation. Business Analytics is more suited for students targeting data analyst and BI roles, while Digital and AI Transformation is better for those targeting digital strategy, product management, and AI consulting roles.

Ques. What are the typical starting salaries for MBA Business Analytics graduates from DBS?

Ans. Based on the 2024-25 placement data, the overall average package at DBS is Rs. 6.69 LPA, with the top 20% averaging Rs. 11.6 LPA and the highest package at Rs. 24 LPA. Analytics-specific roles in companies like Deloitte, KPMG, HCL, and TechMahindra typically offer starting packages in the range of Rs. 5-8 LPA for freshers, with higher packages for candidates with strong SAS or Python skills.

Ques. Does the MBA Business Analytics programme require prior coding or programming knowledge?

Ans. No prior coding knowledge is required for admission. The programme introduces programming through dedicated subjects like Predictive Analytics with Python and Data Analytics Using Cloud Technology, which are taught progressively. However, students with prior exposure to Python, R, or SQL will find it easier to grasp the advanced analytics subjects. The SAS modules are also taught from the basics as part of the CVA component.