Content Curator | Updated on - Mar 31, 2026

The Master of Business Administration (MBA) with a specialization in Marketing at Assam University, Silchar is a 2-year full-time postgraduate program offered by the Jawaharlal Nehru School of Management Studies (JNSMS), a premier B-school in Northeast India. The program equips students with comprehensive management knowledge and specialized Marketing skills covering Consumer Behaviour, Sales Management, Advertising, Digital Marketing, Retailing, and International Marketing. The total course fee is approximately Rs. 1,59,440 for the entire 2-year duration, making it one of the most affordable MBA programs from a Central University in India. Admission is based on scores from CAT/MAT/XAT/ATMA/CUET, followed by Group Discussion and Personal Interview. With a seat intake of 75 for the Marketing specialization and strong industry linkages, this program is popular among students aspiring for careers in brand management, sales, and digital marketing.

Admission for the 2026-28 batch has been completed. Applications were open from January 15 to February 10, 2026, with GD&PI conducted on February 13-14, 2026, and classes tentatively commencing in April 2026. For the 2027-29 batch, applications are expected to open around January-February 2027 based on the previous year's schedule.

Key Points

The program offers dual specialization; Marketing can be paired with Finance, HRM, or Operations Management as the minor area.
Marketing electives include both core (Consumer Behaviour, Sales Management, Advertising) and open electives (Digital Marketing, Retailing, CRM, Marketing Analytics, International Marketing, Services Marketing).
The Department of Business Administration (DBA-JNSMS) has been imparting management education since 1997 and is ISO 21001:2018 certified.
The department was ranked 20th among Government B-Schools in India by HANSA-WEEK B-School Survey 2023.
A mandatory 8-week Summer Internship is required after the 2nd semester; students are placed at companies like NEDFI, ITC, Adani Group, and Airport Authority of India.
The program follows a CBCS (Choice Based Credit System) with a total of 128 credits over 4 semesters.
The campus is located 23 km from Silchar city, spread over 600 acres with state-of-the-art facilities.

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AU Silchar MBA (Marketing) Fees

The MBA (Marketing) program at Assam University, Silchar is one of the most cost-effective MBA programs from a Central University in India. The total fee for the 2-year program is approximately Rs. 1,59,440, split across two years. The first year fee is Rs. 81,320 and the second year fee is Rs. 78,120. The Course Fee (Rs. 60,000 per year) forms the largest component, while other charges include development, library, placement, and industry interface fees.

Fee Structure

Fee Component	Year 1 (Rs.)	Year 2 (Rs.)
Admission Fee (monthly, 12 months)	1,500	1,500
Tuition Fee (@Rs. 300/month, 12 months)	3,600	3,600
Identity Card (one-time)	100	-
University Registration Fee (one-time)	300	-
University Development Fund (annual)	1,500	1,500
Library Fee (annual)	500	500
Sports Fee (annual)	150	150
Basic Primary Health Services (annual)	250	250
Medical Insurance (annual)	320	320
Students Co-Curricular Fund (annual)	350	350
Students Aid Fund (annual)	300	300
Magazine Fee (annual)	150	150
Computer Laboratory Fee (refundable)	500	-
Library Caution Money (refundable)	500	-
Course Fee (annual)	60,000	60,000
Knowledge Center and Data Bank (annual)	1,000	1,000
Internship and Placement Information and Brochure Fees (annual)	2,000	2,000
Management Fest Fee (annual)	1,000	1,000
Industry Interface and Corporate Relation (annual)	4,000	4,000
MBA Alumni Fee (one-time)	300	-
Transportation Fee (annual, maximum)	3,000	3,000
Examination Fee (two semesters)	As notified	As notified
Marksheet Fee (two semesters)	As notified	As notified
Centre Fee (two semesters)	As notified	As notified
Total Fees	Rs. 81,320	Rs. 78,120

Computer Laboratory Fee (Rs. 500) and Library Caution Money (Rs. 500) are refundable at the time of leaving the university.
Examination Fee, Marksheet Fee, and Centre Fee are charged as per university notification and are not included in the above totals.
Hostel fees are separate and not mandatory.
Hostel accommodation is available on campus at approximately Rs. 6,000 per year (subject to availability and allotment based on merit and distance from home).
Fees are payable in cash at the bank or via online payment as notified by the university.
Once classes for the 1st semester commence, fee refund will not be entertained (except refundable deposits).
Application fee for MBA 2026 admission: Rs. 1,000 for General/OBC; Rs. 900 for OBC-NCL/EWS; Rs. 800 for SC/ST/PWD.

AU Silchar MBA (Marketing) Admission 2026

Admission to the MBA (Marketing) program at Assam University, Silchar is a competitive process based on national entrance exam scores followed by GD and PI. For the 2026 batch, the admission process has been completed. The 2026 admission cycle saw applications open from January 15 to February 10, 2026, with GD&PI held on February 13-14, 2026. Classes are expected to commence tentatively in April 2026. For the upcoming 2027 cycle, dates are expected to follow a similar pattern.

Admission Schedule

Activity	Date
Online Application Opens	January 15, 2026
Online Application Closes	February 10, 2026
Candidates Eligibility Check in Portal	February 11, 2026
Group Discussion and Personal Interview (GD&PI)	February 13-14, 2026
Selected List for Admission (1st Drive)	February 16, 2026
Admission of Selected Candidates	February 16 - February 27, 2026
Induction and Commencement of Classes	Tentatively April 2026

Entrance Exam Dates

Exam	Exam Date	Result Date
CAT 2025	November 30, 2025	December 24, 2025
XAT 2026	January 4, 2026	January 16, 2026
CMAT 2026	January 25, 2026	February 13, 2026
MAT 2026 (Feb PBT)	March 1, 2026	March 14, 2026
MAT 2026 (Feb CBT)	March 8, 2026	March 18, 2026
ATMA 2026	As per AIMS schedule	As per AIMS schedule
CUET PG 2026	As per NTA schedule	As per NTA schedule

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Bachelor's degree in any discipline (Science, Engineering, Commerce, Arts, etc.) with at least 60% marks or equivalent CGPA (55% for SC/ST/OBC-NCL candidates).
Minimum 50 percentile/percentage in any one of: CAT/MAT/ATMA/XAT/CUET (45 percentile for SC/ST/OBC-NCL candidates). The result date of the test should not be older than one year on the last date of application.
Final year students expecting to complete their degree by October 31 of the admission year may also apply provisionally.

Admission Process

Apply online at ausexamination.ac.in/admission within the notified application window.
Pay the application fee online (Rs. 1,000 for General/OBC; Rs. 900 for OBC-NCL/EWS; Rs. 800 for SC/ST/PWD).
Shortlisted candidates (based on entrance exam cutoff score) are called for Group Discussion (GD) and Personal Interview (PI).
Candidates must secure a minimum of 50% in both GD and PI segments to qualify.
Final selection is based on composite scores: Past Academic Records (30%), GD Score (30%), PI Score (40%), plus applicable reservation weightage.
Reservation of seats for SC/ST/OBC/PWD/EWS as per Government of India rules.

AU Silchar MBA (Marketing) Scholarships 2026

Students enrolled in the MBA (Marketing) program at Assam University can avail of several scholarships from central and state government sources. The university also facilitates access to national scholarship portals. Students from reserved categories and economically weaker sections have multiple scholarship options available to them.

Scholarship Details

Scholarship	Eligibility	Amount
Post-Matric Scholarship for SC Students (GoI)	SC students with family income below Rs. 2.5 lakh/year	Maintenance allowance + tuition fee reimbursement as per GoI norms
Post-Matric Scholarship for ST/OBC/MOBC Students (Assam Govt.)	ST/OBC/MOBC students domiciled in Assam	As per Assam Government norms
NEC Merit Scholarship	Students from Northeast states with merit in qualifying exam	Rs. 10,000 - Rs. 20,000 per year (varies by course level)
Combined Merit Scholarship (Assam Govt.)	Domicile of Assam; 60% or above in qualifying exam	As per DHE Assam notification
ONGC Merit Scholarship	60% or above in graduation; family income below Rs. 4.5 lakh (SC/ST)	Rs. 48,000 per year
Top Class Scholarship for SC Students (MoSJ&E)	SC students in notified institutions	Full tuition fee + maintenance allowance

Students must apply for government scholarships through the National Scholarship Portal (scholarships.gov.in) within the notified deadlines.
Combined Merit Scholarship applications are typically open in November each year.
NEC Merit Scholarship is available for students from all 8 Northeast states.
Scholarship amounts and eligibility criteria are subject to revision by the respective authorities.

AU Silchar MBA (Marketing) Placement 2025

The Department of Business Administration (DBA-JNSMS) at Assam University has a dedicated Placement Cell that organizes workshops, corporate lectures, resume preparation, and campus recruitment drives. MBA Marketing graduates are placed in roles such as Brand Manager, Sales Executive, Marketing Analyst, Business Development Manager, and Digital Marketing Specialist. The placement record for the MBA program has shown consistent improvement, with the average package for MBA students reaching Rs. 5.16 LPA in 2025. Marketing specialization students are among the most actively recruited, with companies like Berger Paints, Nestle, Marico, Airtel, and Vodafone being regular recruiters.

Placement Statistics

Placement Metric	MBA 2025
Average Package	Rs. 5.16 LPA
Median Package (PG 2-year)	Rs. 3.80 LPA
Highest Package	Rs. 9 LPA
Top Recruiters	Berger Paints, Nestle, Marico, Airtel, Vodafone, ITC, Bandhan Bank, Reliance Telecommunications, JioMart, Adani Group
Notable PPO Companies	Aditya Birla, ITC Limited, Airtel, Bandhan Bank, JioMart, Marico, Intellipaat

Assam University Silchar MBA Marketing Ranking

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#191 out of 235 in India 2024

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AU Silchar MBA (Marketing) FAQs

Ques. What is the difference between MBA (Marketing) and MBA (Finance) at Assam University? Can I switch specializations after admission?

Ans. Both are offered under the same 2-year full-time MBA program at DBA-JNSMS. The difference lies in the elective papers chosen in the 3rd and 4th semesters. Under the dual specialization model, Marketing students choose Marketing as their major and another area (Finance, HRM, or Operations) as their minor. Switching of major specialization after admission is generally not permitted; the department's decision on elective allocation is final.

Ques. Is the MBA (Marketing) at Assam University suitable for students from non-commerce backgrounds?

Ans. Yes, the MBA program is open to graduates from any discipline including Science, Engineering, Arts, and Commerce. The first two semesters cover core management subjects that build a foundation for all students regardless of their undergraduate background. Students from non-commerce backgrounds are encouraged to apply.

Ques. What is the scope of MBA Marketing from Assam University in Northeast India?

Ans. Assam University's MBA Marketing graduates are well-regarded in the Northeast India job market. The region has a growing FMCG, banking, telecom, and retail sector. Companies like Berger Paints, Airtel, Vodafone, and Bandhan Bank actively recruit from the campus. The university's location in Silchar, the commercial hub of South Assam, also provides good industry exposure.

Ques. Does Assam University MBA have a Management Fest or annual events for Marketing students?

Ans. Yes, the Management Club at DBA-JNSMS organizes various co-curricular and extra-curricular activities including industry visits, seminars, workshops, and management fests. Marketing students participate in events like marketing competitions, case study presentations, and brand management challenges. A Management Fest Fee of Rs. 1,000 per year is included in the fee structure.

Ques. What is the GD&PI process like for MBA admission at Assam University?

Ans. The GD (Group Discussion) and PI (Personal Interview) are conducted at the Silchar campus and at select outstation centres (Guwahati, Siliguri, Bhubaneswar, Imphal in previous years). Candidates must score a minimum of 50% in both GD and PI to qualify. The final merit list is based on: Past Academic Records (30%), GD Score (30%), and PI Score (40%).

Ques. Are there any lateral entry options for MBA at Assam University?

Ans. The MBA program does not have a traditional lateral entry. However, the program structure includes a Lateral Exit option: students who have completed 64 credits (8 papers in each of the first two semesters) can opt for a Diploma in Management by applying before the end of the 3rd semester examination. This is an exit option, not an entry option.