Bachelor of Business Administration [B.B.A] [Marketing] From Western Connecticut State University

​Bachelor of Business Administration in Marketing

• The marketing curriculum provides students with a sound understanding of the marketing function and its critical role in the success of organizations in globally competitive environments.
• Students learn analytical and communicative skills needed to succeed in brand management, marketing research, advertising management, and other fields within marketing. The skills and techniques of marketing management are also stressed.

​Bachelor of Business Administration in Marketing (Interactive Marketing option)

• The interactive marketing option was developed in cooperation with professional organizations and national businesses to provide career opportunities for our students in this large and growing field.
• Students will examine many aspects of interactive, electronic and internet marketing including: managing creative and promotional processes, utilizing database technologies, developing and maintaining relationships with customers, managing effective e-commerce websites, developing search engine marketing and social media marketing programs and managing interactive marketing organizations in a globally and socially responsive manner.

A  graduate  of   the  marketing  department  should  be  able  to  develop a comprehensive marketing plan.  According to the American Marketing Association a marketing plan is a document composed of the following elements and students should be able to:

• Perform an analysis of the current marketing situation
• Identify opportunities and threats in the business environment
• Develop quantified marketing objectives
• Develop viable marketing strategies
• Develop detailed action programs
• Develop projected or pro-forma income (and other financial) statements related to the plan