BS Marketing at Santa Clara: Fees 2026 Dates & Requirements

Marketing is the function that links a business to its markets and customers. Marketing acts as the eyes and the ears for a firm, helping managers identify market opportunities and listen to customer needs and wants. It is also the firm’s voice, handling communications with customers and deciding on advertising and sales messages. Finally, strategic marketing addresses competitive threats and opportuni­ties, guiding a firm’s efforts to deliver superior value.

Companies from a variety of sectors including high-tech, financial services, retail, real estate consulting, and not-for-profit organizations recruit our marketing graduates.

Entry-level jobs are typically in sales, marketing, custom service and support, marketing research, account management, public relations, advertising, retail buying, and store management. Many marketing graduates also elect to create their own business ventures.