he CBSE Class 12 Business Studies Question Paper 2025, along with Its Solutions, is available for download here. The CBSE Class 12 Business Studies exam is scheduled on February 22, 2025. The total marks for the theory paper are 80. The question paper consists of 20% Multiple-Choice questions (MCQs), 40% competency-based questions, and 40% short and long-answer-type questions.

The question paper and solution PDF is available for download here.

CBSE Class 12 Business Studies 66-1-3 Question Paper with Solution PDF

CBSE Class 12 2025 Business Studies Question Paper with Answer Key Download PDF Check Solutions
CBSE Board Class 12 2025 Business Studies Question Paper with Solutions

Question 1:

In the ________ market, prices are determined and decided by the management of the company.

  • (A) Primary
  • (B) Secondary
  • (C) Money
  • (D) Stock
Correct Answer: (A) Primary
View Solution

A primary market is the financial market where new securities are issued and sold for the first time. It is in this market that the prices of securities are determined by the issuing company — that is, the management decides the price based on various factors like valuation, demand, and future growth expectations.

This is the market where companies raise capital by issuing shares or bonds directly to investors, often through mechanisms like Initial Public Offerings (IPOs). Unlike the secondary market, where investors trade previously issued securities among themselves, the primary market involves a direct transaction between the issuing company and the investor.

Therefore, since it is the company management that decides and determines the price in such offerings, the correct answer is Primary market.

Final Answer: (A) Primary
Quick Tip: The primary market deals with fresh issuance of securities directly from the company to investors. Prices are decided by the management, usually through book-building or fixed pricing.


Question 2:

Statement I : A financial market facilitates the transfer of savings from savers to investors.

Statement II : It gives savers the choice of different investments and helps to channelise surplus funds into the most productive use.

Choose the correct option from the following:

  • (A) Statement I is true and Statement II is false.
  • (B) Statement II is true and Statement I is false.
  • (C) Both the Statements are true.
  • (D) Both the Statements are false.
Correct Answer: (C) Both the Statements are true.
View Solution

Statement I is true because one of the primary functions of financial markets is to mobilize savings and channel them to productive investment opportunities. This facilitates economic growth by providing capital to those who need it for productive ventures.

Statement II is also true because financial markets offer a variety of financial instruments such as stocks, bonds, mutual funds, etc., which provide savers with a range of investment options. This variety ensures that surplus funds are invested in sectors where they are most efficiently utilized, thus increasing economic productivity.

Together, both statements explain the essential functions of a financial market: transferring resources efficiently and providing investment choices for better capital allocation.

Final Answer: (C) Both the Statements are true.
Quick Tip: Financial markets are vital for economic efficiency as they match savers with borrowers and help in optimal allocation of resources through diversified investment choices.


Question 3:

The factor affecting dividend decision discussed above, which allowed ‘Dovex’ to pay high dividends to the shareholders is:

  • (A) Cash flow position
  • (B) Stock market reaction
  • (C) Legal constraints
  • (D) Access to capital market
Correct Answer: (D) Access to capital market
View Solution

The case describes how ‘Dovex’, due to its strong reputation and ethical practices, was able to raise capital easily from the market. This easy access to capital enabled the company to not rely solely on retained earnings for funding future projects or expansions. As a result, it could afford to distribute a larger portion of its profits as dividends.

This scenario represents the factor of “Access to capital market” which influences dividend decisions. When companies have good access to external financing, they may prefer to pay higher dividends because they are less dependent on retained earnings for growth.

Final Answer: (D) Access to capital market
Quick Tip: Easy access to capital markets allows firms to raise external funds easily, which enables them to distribute a larger share of profits as dividends instead of retaining them.


Question 4:

Match the terms given in Column I with their meanings in Column II:

1. Placement — (ii) It refers to the employee occupying the position or post for which he/she has been selected

2. Recruitment — (iv) The process of searching for prospective employees and stimulating them to apply for jobs in the organization

3. Orientation — (i) Introducing the selected employee to other employees and familiarising him with the rules and policies of the organisation

4. Performance Appraisal — (iii) Evaluating an employee’s current and/or past performance as against certain predetermined standards

  • (A) 1-(ii), 2-(i), 3-(iii), 4-(iv)
  • (B) 1-(ii), 2-(iii), 3-(i), 4-(iv)
  • (C) 1-(ii), 2-(iv), 3-(i), 4-(iii)
  • (D) 1-(ii), 2-(i), 3-(iv), 4-(iii)
Correct Answer: (C) 1-(ii), 2-(iv), 3-(i), 4-(iii)
View Solution

Let’s understand each term:

Placement (1) is when the employee is formally assigned to the job role he/she was selected for. Hence, it matches with (ii).

Recruitment (2) is the process of identifying, attracting, and encouraging potential employees to apply. Thus, it matches (iv).

Orientation (3) introduces the new employee to their colleagues, environment, and organizational policies. So, it matches with (i).

Performance Appraisal (4) is the systematic evaluation of an employee's performance against set standards. Therefore, it matches with (iii).

Hence, the correct match is: 1-(ii), 2-(iv), 3-(i), 4-(iii)

Final Answer: (C) 1-(ii), 2-(iv), 3-(i), 4-(iii)
Quick Tip: Remember: Recruitment attracts people, placement gives them a job, orientation helps them settle in, and appraisal reviews their performance.


Question 5:

Which of the following is an element of ‘Social Environment’?

  • (A) Rates of saving and investment
  • (B) Expectations from the workforce
  • (C) The nature of relationship of our country with foreign countries
  • (D) Planned outlay in public and private sectors
Correct Answer: (B) Expectations from the workforce
View Solution

The social environment refers to the societal and cultural factors that influence a business. This includes demographics, lifestyle, education levels, societal norms, and workforce-related expectations.

Expectations from the workforce — such as demand for better working conditions, work-life balance, job security, and ethical practices — directly reflect the values and norms of the society. Hence, these expectations form a crucial element of the social environment.

The other options relate to economic (A, D) and political/international (C) environments.

Final Answer: (B) Expectations from the workforce
Quick Tip: Social environment includes societal attitudes, values, and workforce expectations. Understanding this helps businesses align HR and CSR strategies effectively.


Question 6:

Identify the tool of promotion used by ‘Mehta Sons Garments’ to boost its sales :

  • (A) Advertising
  • (B) Personal selling
  • (C) Sales promotion
  • (D) Public relations
Correct Answer: (C) Sales promotion
View Solution

In the image provided, Mehta Sons Garments is using a **“HURRY UP — 50% OFF — ONLY FOR 2 days”** tag. Let’s interpret this carefully.

- This is clearly a **short-term incentive** designed to boost sales quickly by offering customers a **limited-time discount**.
- It uses the principle of urgency (“HURRY UP”) and savings (“50% OFF”) to motivate quick purchases.
- Such tools are part of **Sales Promotion**, which includes:
- Discounts
- Coupons
- Buy one get one offers
- Free samples
- Lucky draws

Let’s analyze the other options:
- **(A) Advertising**: This is mass media promotion (TV, radio, digital) with long-term brand objectives. But here, there is **no mass media campaign**, just a store-level short-term offer.
- **(B) Personal selling**: Involves face-to-face interaction between salespeople and customers, which is not evident here.
- **(D) Public relations**: Aimed at building brand image and goodwill through news, events, sponsorships — again, not applicable.

Hence, the correct tool used is:

Final Answer: (C) Sales promotion
Quick Tip: Sales promotion includes limited-time discounts and offers to boost short-term sales — like “50% off for 2 days.”


Question 7:

Beenu had a bookstore in Sabad called ‘Book-mark’. For years, the bookstore was doing reasonably well but with the rise of digital books and online retailers, her sales had declined. Beenu’s daughter, who had just completed her MBA with a specialisation in marketing decided to launch a marketing campaign to revive the bookstore. The campaign’s focus was on the joy of reading books in physical form, the joy of turning pages and the warm atmosphere of the bookstore. She organised story writing and other competitions every weekend. The information of these was given to the parents and children through television, radio, children’s magazines, etc. Attractive prizes were offered to the winners. This increased the footfall of the children and their parents and the bookstore soon became popular.
The tool of communication used by Beenu’s daughter to revive the bookstore was :

  • (A) Advertising
  • (B) Personal selling
  • (C) Sales promotion
  • (D) Public relations
Correct Answer: (D) Public relations
View Solution

Public relations (PR) is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. In the given case, Beenu's daughter used television, radio, children's magazines, and other mass communication mediums to promote the bookstore’s warm atmosphere and the joy of reading. She also organized competitions and events, which generated public interest and attracted children and their parents. This is a clear example of using public relations to create a positive image and revive customer interest in the bookstore.

She wasn’t selling the product directly (hence not personal selling), nor was she offering direct incentives like discounts (not sales promotion), nor paid media like traditional advertising. Instead, she was building goodwill and awareness about the bookstore's experience and atmosphere—this is the essence of public relations.

Final Answer: (D) Public relations
Quick Tip: Public relations help create a favorable public image and strengthen the relationship between an organization and its audience, making it perfect for brand-building and community engagement.


Question 8:

The marketing management philosophy which uses availability and affordability as a means to achieve the objectives is :

  • (A) Marketing concept
  • (B) Selling concept
  • (C) Product concept
  • (D) Production concept
Correct Answer: (D) Production concept
View Solution

The production concept focuses on producing goods that are widely available and affordable. It is based on the belief that consumers prefer products that are inexpensive and easily accessible. Therefore, businesses focusing on the production concept concentrate on achieving high production efficiency, low costs, and mass distribution.

This concept works best in markets where demand exceeds supply or where the product cost is a key buying factor. It assumes that the customer will favor those products that are available and affordable. In contrast, the marketing concept focuses on identifying and meeting customer needs, while the selling concept emphasizes aggressive sales promotion. The product concept believes customers prefer quality and innovation.

Final Answer: (D) Production concept
Quick Tip: The production concept prioritizes efficiency and cost control to ensure availability of products, making it ideal in developing markets or when launching essential commodities.


Question 9:

For taking the company out of losses, Ravi Kumar took over as the Managing Director of the struggling ‘Vova Watch Company’ in January 2020. As soon as he joined, he tried to find out the reason for the company not doing well. He found that the employees were not involved in decision-making and they had to just follow orders, resulting in low morale of employees.

Recognising the need for change, Ravi Kumar started on a journey to bring back the enthusiasm and motivation of the employees. He initiated open dialogues and encouraged them to actively participate in decision-making. Together, they developed action plans to address the company’s challenges regarding outdated designs and inefficient production processes etc. As time passed, ‘Vova Watch Company’ transformed from a struggling enterprise to a profit making enterprise.
Identify the leadership style of Ravi Kumar :

  • (A) Autocratic leadership style
  • (B) Democratic leadership style
  • (C) Free-rein leadership style
  • (D) Both (A) and (B)
Correct Answer: (B) Democratic leadership style
View Solution

The democratic leadership style emphasizes participation, collaboration, and input from employees in decision-making. In the case of Ravi Kumar, when he joined ‘Vova Watch Company’, he did not enforce decisions unilaterally. Instead, he opened dialogues with employees, motivated them to take part in discussions, and actively involved them in planning and problem-solving. This is a classic example of democratic leadership.

Autocratic leadership, in contrast, involves leaders making decisions alone without consulting the team, which was the previous scenario at Vova Watch Company. Free-rein (laissez-faire) leadership would mean giving complete freedom to employees, which wasn't the case either. Ravi Kumar provided direction while also valuing employee input.

Final Answer: (B) Democratic leadership style
Quick Tip: Democratic leaders build trust and motivation by involving team members in decisions. It fosters innovation, morale, and a sense of ownership.


Question 10:

___________ refers to doing the task correctly and with minimum cost.

  • (A) Effectiveness
  • (B) Coordination
  • (C) Process
  • (D) Efficiency
Correct Answer: (D) Efficiency
View Solution

Efficiency means performing tasks correctly with the least wastage of resources like time, money, and effort. It is a critical concept in management and business operations because it reflects the ability to maximize output with minimal input. For example, if two workers complete the same amount of work but one uses fewer resources or takes less time, that worker is more efficient.

It is important to distinguish efficiency from effectiveness. While effectiveness is about doing the right tasks to achieve goals, efficiency is about doing tasks right — economically and accurately. Coordination and process are not directly linked to minimizing cost or resource usage.

Final Answer: (D) Efficiency
Quick Tip: Efficiency is about resource optimization — achieving maximum output from minimum input, which is essential for cost control and operational excellence.


Question 11:

Best Electronics’ is led by its visionary Chief Executive Officer, Nikhil. It has a reputation for good quality products and customer service. Nikhil recognised the need to continually innovate and provide customers with
the latest products. He wanted the company to be the market leader in electronics.

Nikhil knew that to realise his ambitious vision, he needed a clear and well-defined plan that would provide broad contours of the company’s business. His team conducted extensive market research to uncover
emerging trends, customer preferences, and potential competitors. On its basis, a plan was prepared defining the company’s direction and scope in the long run. On the implementation of the plan ‘Best Electronics’
became the market leader in two years.
The type of plan which helped ‘Best Electronics’ become the market leader was :

  • (A) Policy
  • (B) Rule
  • (C) Strategy
  • (D) Procedure
Correct Answer: (C) Strategy
View Solution

A strategy is a comprehensive and integrated plan developed to achieve long-term organizational goals. It defines the overall direction and scope of an organization over the long term and helps allocate resources effectively to meet market demands and gain a competitive advantage.

In the case of 'Best Electronics', the CEO had a long-term vision to become the market leader in electronics. His team conducted thorough market research and crafted a well-defined strategic plan based on emerging trends and competitors. This long-term blueprint helped the company outperform rivals and dominate the market.

Policies and rules are narrower and usually designed to handle recurring problems. Procedures are step-by-step instructions for routine activities. None of these match the scope and long-term planning of a strategy.

Final Answer: (C) Strategy
Quick Tip: A strategy sets the roadmap for long-term success, aligning company resources and vision to achieve competitive dominance.


Question 12:

Read the following statements: Assertion (A) and Reason (R). Choose the correct alternative from the options given below:

Assertion (A): Many enlightened business firms have set up their own consumer service and grievance cells.

Reason (R): The consumer has a right to file a complaint and to be heard in case of dissatisfaction with a good or service.

Choose the correct option:

  • (A) Both Assertion (A) and Reason (R) are true and Reason (R) is the correct explanation of Assertion (A).
  • (B) Both Assertion (A) and Reason (R) are true, but Reason (R) is not the correct explanation of Assertion (A).
  • (C) Assertion (A) is true, but Reason (R) is false.
  • (D) Assertion (A) is false, but Reason (R) is true.
Correct Answer: (A) Both Assertion (A) and Reason (R) are true and Reason (R) is the correct explanation of Assertion (A).
View Solution

Many modern companies establish consumer grievance redressal systems to handle complaints and enhance trust. This is because consumers have certain rights under the Consumer Protection Act, including the right to be heard. The presence of grievance cells is a direct implementation of this right.

Hence, both the assertion and the reason are true, and the reason logically explains why enlightened firms have grievance cells.

Final Answer: (A)
Quick Tip: When Assertion and Reason are both correct and logically connected, choose option (A).


Question 13:

Choose the incorrect statement from the following about functions of a Stock Exchange :

  • (A) Provides liquidity and marketability to new securities
  • (B) Ensures safety of transactions
  • (C) Contributes to economic growth
  • (D) Provides scope for speculation
Correct Answer: (A) Provides liquidity and marketability to new securities
View Solution

N/A Quick Tip: New securities → Primary market.
Stock Exchange → Secondary market = liquidity for existing securities.


Question 14:

Statement I: Delegation is the entrustment of responsibility and authority to another, and the creation of accountability for performance.

Statement II: Irrespective of the extent of delegated authority, the manager shall still be accountable to the same extent as before delegation.

Choose the correct option:

  • (A) Statement I is true and Statement II is false.
  • (B) Statement II is true and Statement I is false.
  • (C) Both the Statements are true.
  • (D) Both the Statements are false.
Correct Answer: (C) Both the Statements are true.
View Solution

N/A Quick Tip: Delegation distributes work, not accountability — the manager is still responsible.


Question 15:

“It is a career-oriented process designed to help the employees in the progress towards maturity and actualization of their potential capabilities.” Identify the process:

  • (A) Staffing
  • (B) Selection
  • (C) Development
  • (D) Training
Correct Answer: (C) Development
View Solution

N/A Quick Tip: Training = Short-term, skill-based.
Development = Long-term, capability-building.


Question 16:

Which of the following is not a component of ‘Physical Distribution’?

  • (A) Inventory control
  • (B) Standardisation and grading
  • (C) Order processing
  • (D) Transportation
Correct Answer: (B) Standardisation and grading
View Solution

N/A Quick Tip: Physical distribution = Order processing + Inventory control + Warehousing + Transportation.
Standardisation/grading = Product decision, not distribution.


Question 17:

Plans are prepared for a specific period of time, may be for a month, a quarter or a year. At the end of that period, there is a need for a new plan to be drawn on the basis of new requirements and future conditions. The feature of planning reflected in the above lines is :

  • (A) Planning is futuristic
  • (B) Planning is continuous
  • (C) Planning is pervasive
  • (D) Planning is a mental exercise
Correct Answer: (B) Planning is continuous
View Solution

N/A Quick Tip: Planning never stops—it adapts with changes. Continuous planning ensures businesses stay relevant and responsive.


Question 18:

Online retailer ‘Bizen’ has grown to be the biggest provider worldwide in the field of e-commerce. Its revenues are growing steadily year after year. It owes its success to the rapid rate of digitisation and its organisational structure. ‘Bizen’s Managing Director, Mohit makes strategic decisions and has control over the entire organisation. In ‘Bizen’, jobs of similar nature are grouped together into Human Resource Department, Marketing Department, Purchase Department and Research and Development Department. These departments are further divided into sections and all departmental heads report to Mohit who is the co-ordinating head. This ensures efficiency in the utilization of manpower and minimizes duplication of efforts. The type of organizational structure of ‘Bizen’ is :

  • (A) Informal organisational structure
  • (B) Divisional organisational structure
  • (C) Functional organisational structure
  • (D) Both (B) and (C)
Correct Answer: (C) Functional organisational structure
View Solution

N/A Quick Tip: Functional structure = Grouping by similarity in work (e.g., HR, Marketing). Efficient for stable, large firms.


Question 19:

The process of estimating fund requirements of a business and specifying the sources of funds is called :

  • (A) Capital structure
  • (B) Financial planning
  • (C) Financial management
  • (D) Capital budgeting
Correct Answer: (B) Financial planning
View Solution

N/A Quick Tip: Think of financial planning as the roadmap for balancing Fund Needs ↔ Fund Sources to ensure smooth business operations.


Question 20:

‘SK Builders’ became the market leader in the designer house segment as it was the first to recognize the need of using Artificial Intelligence in designing houses in the changing environment of technological advancement. This highlights the following point of importance of business environment :

  • (A) It helps to identify threats and early warning signals.
  • (B) It enables the firm to identify opportunities and getting the first mover advantage.
  • (C) It helps in tapping useful resources.
  • (D) It helps in improving performance.
Correct Answer: (B) It enables the firm to identify opportunities and getting the first mover advantage.
View Solution

N/A Quick Tip: Business environment ≠ just threats — it reveals opportunities too. First‐mover advantage often comes from spotting trends early.


Question 21:

A renowned car company named ‘BB Motors’ was known for producing high performance cars. They were committed to ensure that its employees had the skills and knowledge to build these innovative high‑performance cars. To achieve this, they implemented a unique approach for training. The company transformed a section of its factory into what they called the ‘Learning Floor’. Actual work environment was created by allotting a specialized space. The space was equipped with a range of car components, tools and sophisticated car equipment identical to those used on the factory floor, where the company’s employees would undergo their training.

Identify and explain the method of training used by ‘BB Motors’ to ensure that its employees had the skills and knowledge to build innovative high‑performance cars.

Correct Answer: This is an example of **Simulation or Vestibule Training**, often referred to as a **Learning Floor** method.
View Solution

N/A Quick Tip: Learning floor = safe hands‑on practice in a replica of the real workplace — great for technical skill development.


Question 22:

State any three protective functions of Securities and Exchange Board of India.

Correct Answer:
View Solution

N/A Quick Tip: SEBI’s core job is investor protection — think “Disclosures, Regulation, Monitoring, Enforcement, Education.”


Question 23:

Differentiate between ‘Money Market’ and ‘Capital Market’ on any three bases.

Correct Answer:
View Solution

N/A Quick Tip: Money market = short-term, safe, liquid. Capital market = long-term, growth, riskier.


Question 24:

State any three features of business environment.

Correct Answer:
View Solution

N/A Quick Tip: Business environment = Ever‑changing, interlinked, largely uncontrollable, uncertain!


Question 25:

State any three features of ‘Demonetization’.

Correct Answer:
View Solution

N/A Quick Tip: Demonetization = Old notes banned, new notes issued → cash shortages → digital shift → black money check.


Question 26:

Kanav, after passing out of college with specialization in renewable energy, was determined to start a solar power plant. The venture required heavy investment in plant and machinery and less on manual labour. Kanav invested in the latest solar panel technology and infrastructure and purchased the latest solar panels, inverters and battery storage systems.

Despite the high risk and substantial investment, Kanav’s business had good expansion possibilities. The world was increasingly moving towards clean energy solutions, and there was a growing demand for sustainable power sources. So, Kanav decided to create a higher capacity to meet the anticipated demand quickly. This entailed further investment in fixed assets which Kanav was able to arrange.

As the years passed, the solar power plant did very well and played a pivotal role in the city’s transition towards a greener and more sustainable future.

Identify and explain the two factors affecting the fixed capital requirements discussed in the above case.

View Solution

Two relevant factors: 1. **Nature of business/industry** – Capital intensity depends on the type of business. Solar power plants require heavy investment in plant, machinery, technology, etc. 2. **Growth and expansion plans** – Kanav’s expansion for higher capacity meant additional fixed investment to meet demand.
Quick Tip: Fixed capital = Machinery + assets. Required depends on how tech‑heavy the industry is and how much you plan to grow.


Question 27:

Anuj, after a lot of research, paid ‘SS Developers’ an advance of ₹2 crore to build a lavish house for him. They promised to deliver the property within 18 months. At the end of 18 months, Anuj asked for the delivery of the property many times but the developer did not respond. Anuj realized that ‘SS Developers’ was not in a position to hand over the property to him. Anuj asked for a refund of the money with interest, which ‘SS Developers’ refused. Anuj approached the consumer court with his complaint.


(i) Which grievance redressal agency had Anuj approached?

(ii) State any three reliefs Anuj is likely to get, if the consumer court is satisfied with the complaint.

Correct Answer:
View Solution

The NCDRC is the apex consumer redressal forum for complaints where the value exceeds ₹2 crore. Anuj’s case involves deficiency in service, where a promised property was not delivered, justifying relief under the Consumer Protection Act.

Final Answer:
(i) National Consumer Disputes Redressal Commission (NCDRC)

(ii) Refund + Compensation + Legal costs or delivery directions
Quick Tip: NCDRC handles cases above ₹2 crore. Remedies include refund, compensation, and repair/delivery orders.


Question 28:

(a) State any four characteristics of coordination.

OR

(b) State any four functions of Middle Level Management.

Correct Answer:
View Solution

N/A Quick Tip: Coordination = glue between functions. Middle managers = bridge between strategy and execution.


Question 29:

Differentiate between Functional structure and Divisional structure on any four bases.

View Solution

N/A Quick Tip: Functional = skill-wise grouping, cheaper. Divisional = product/region-wise, better accountability.


Question 30:

(b) Explain how the following factors affect the choice of capital structure of a company:

(i) Control

(ii) Return on Investment (ROI)

View Solution

(a) (i) \textbf{Production cycle} – Longer production cycles mean goods take more time to convert into cash, hence more working capital is needed. For example, shipbuilding takes months—more investment in raw materials, labor, and overheads. (ii) \textbf{Availability of raw material} – If raw materials are available easily and regularly, a firm needs to maintain less inventory, thus reducing working capital needs. In contrast, irregular availability forces bulk buying and storage, increasing working capital.
\textbf{OR}
(b) (i) \textbf{Control} – If existing owners wish to retain full control, they prefer equity over debt. Debt doesn't dilute ownership but does add repayment obligations. (ii) \textbf{Return on Investment (ROI)} – If ROI is higher than interest on debt, using debt increases returns to shareholders (due to financial leverage). But if ROI is lower, debt harms shareholder wealth.
Quick Tip: (a) Long cycles & raw material delays = more working capital.
(b) More ROI → prefer debt. Want control? Avoid equity.


Question 31:

‘Verfab’ was a garment manufacturing company known for its high quality fashionable clothing. They had been in the fashionable clothing business for the last 23 years. The company was earning enough profit and the demand for their fashionable clothing was rising tremendously. The company was expanding and needed to hire new talent to meet the growing demand. They followed a comprehensive process to ensure that they brought in the best candidates.

The process began with a first-round evaluation of applications. The Human Resources team carefully reviewed each candidate’s qualifications, experience and suitability for the available positions. It eliminated unqualified or unfit job seekers based on the information supplied in the application forms and shortlisted 21 candidates who met the basic requirements.

The shortlisted candidates were then asked to take a series of tests that attempted to measure certain characteristics of individuals, ranging from manual dexterity to intelligence to personality. These tests included assessments of their sewing skills, attention to detail, and knowledge of garment manufacturing processes.

15 candidates who performed well in the tests were invited for a formal in-depth conversation with the senior staff from the design team. Thereafter, 10 candidates were found suitable for the job position available.

Since these 10 candidates had cleared all the above steps, ‘Verfab’ conducted verification by contacting their previous employers to confirm the details the candidates had provided.

Thereafter, a decision was made to choose 8 candidates who were best fitted for the roles.

Explain the steps of the comprehensive process discussed above till the verification stage, to ensure that the company brought in the best candidates to meet growing demand for fashionable clothing.

 
View Solution

N/A Quick Tip: Structured hiring involves filtering candidates step-by-step — from application screening to testing, interviews, and verification — to ensure best fit for the job.


Question 32:

Piyush is the Production Manager of a shoe company ‘Comforty’. He has 1000 workers under him in his department. Piyush booked a special order for 300 pairs of gents shoes at an estimated cost price of ₹ 500 per pair plus a 20% profit margin. This order is to be completed within 10 days. After completion of the order, Piyush found out that the production cost of one pair of shoes was ₹ 700. He tried to find out the reason but he couldn’t. He reported it to the Chief Executive Officer. For this the Chief Executive Officer appointed Abhay, who was not only a specialized Cost Accountant, but also a qualified Human Resource Manager. After two days, Abhay reported that the set target could have been completed by only 800 workers. This revealed that there was overmanning in the organization. The organization was not utilizing the human resources optimally which had led to high labour cost.

The above case highlights an important function of management.

(i) Identify the function of management discussed above.

(ii) State any three points of importance of the function identified in (i) above.

View Solution


(i) The function of management discussed above is \textbf{Staffing}. (ii) Three points of importance of staffing: \textbf{Efficient utilization of manpower:} Avoids overmanning and optimizes resource use. \textbf{Improves productivity:} Right number of skilled people ensures timely and cost-efficient operations. \textbf{Reduces labour cost:} Prevents excessive workforce, saving unnecessary wage expenses.
Quick Tip: Staffing ensures right number of people with right skills are at the right job — avoiding excess cost and inefficiencies.


Question 33:

(b) Explain the following principles of management:

(i) Unity of direction

(ii) Subordination of individual interest to general interest

(iii) Esprit de corps

 
View Solution

(a) (i) \textbf{Fulfilling social responsibility:} Principles guide managers to balance profit with service to society — including fair wages, eco-friendly operations, and community welfare. (ii) \textbf{Meeting changing environment requirements:} Helps in adapting to market, technology, and policy shifts. Principles offer flexibility and guidance during change. (iii) \textbf{Scientific decisions:} Principles enable rational decisions based on facts and analysis, rather than guesswork or tradition.
\textbf{OR}
(b) (i) \textbf{Unity of direction:} All team efforts must align with one plan and one objective for coordinated performance. (ii) \textbf{Subordination of individual interest to general interest:} Organizational goals must take priority over personal motives of employees to ensure teamwork. (iii) \textbf{Esprit de corps:} Promotes team spirit and harmony, reducing conflicts and improving morale.
Quick Tip: (a) Principles = guidance for responsible, adaptable, and logical decisions.
(b) Fayol’s principles = discipline, unity, and motivation in teams.


Question 34:

Ayush and Rhea were passionate about sustainable agriculture and healthy living. They wanted to start a business selling organic produce. They had a small farm in a rural area where they began growing fresh organic produce and herbs.

In the beginning, they faced challenges in marketing their organic products. They realized that their high quality produce needed better presentation and a strong identity to stand out in a competitive market.

They named the business ‘Earthy Store’ which indicated the products’ benefits and qualities and reflected the values of the business — sustainability and health. They chose a ‘logo’ that incorporated elements of nature and used earthy colours to convey their organic commitment. They designed and developed eco-friendly biodegradable bags and reusable containers to courier their products to the customers. They also added personal touch by including handwritten notes in each bag.

They also designed and developed product stickers with detailed information about organic certification, nutritional benefits, date of manufacture, date of expiry, etc. The stickers so developed were put on the bags and reusable containers for customers convenience.

‘Earthy Store’ created a user-friendly website and established strong media presence to inform potential customers about their products and persuading them to buy the same. Within a couple of months, they had built a loyal customer base which made them earn profits even in a competitive environment. In a year, they were able to secure contracts with local grocery stores and restaurants.

Quoting lines from the above paragraph, identify and explain the three functions of marketing discussed in the above case.

View Solution

The three functions of marketing discussed in the case are: \textbf{1. Packaging and Labelling:} “They designed and developed eco-friendly biodegradable bags and reusable containers to courier their products to the customers.” “They also designed and developed product stickers with detailed information about organic certification, nutritional benefits, date of manufacture, date of expiry, etc.” \textbf{2. Branding:} “They named the business ‘Earthy Store’ which indicated the products’ benefits and qualities.” “They chose a ‘logo’ that incorporated elements of nature and used earthy colours to convey their organic commitment.” \textbf{3. Promotion:} “‘Earthy Store’ created a user-friendly website and established strong media presence to inform potential customers about their products and persuading them to buy the same.”
Quick Tip: Packaging attracts; branding builds identity; promotion communicates and persuades.


Question 35:

Atul Sharma was the Chief Executive Officer of a footwear company, ‘Stepone Footwear’. The company manufactured innovative and comfortable footwear for all age groups. Atul Sharma was known for meticulous planning. He ensured that the goals and objectives of the company are clearly stated so that they act as a guide for deciding what action should be taken and in which direction. Before each season, ‘Stepone Footwear’ carefully analysed market trends, customer preferences and production schedules. This analysis enabled the company to look ahead and anticipate changes and develop managerial responses, wherever necessary. As a result, they were able to consistently deliver innovative and comfortable shoes to the market.

During one season, there was a sudden surge in demand for eco-friendly shoes. ‘Stepone Footwear’ had already planned their production for the year with specific goals to be achieved within a specific time frame. The managers of ‘Stepone Footwear’ did not have the flexibility to change the plan to cope with the changed circumstances. Another shoe company ‘Eco Step’ quickly adapted and started manufacturing comfortable eco-friendly shoes. By not being able to adjust to the rapidly changing market, ‘Stepone Footwear’ faced inventory surplus while ‘Eco Step’ emerged as a market leader in sustainable eco-friendly footwear.

Quoting lines from the above paragraph, identify and explain two benefits and two limitations of ‘Planning’ function of management discussed in the above case.

View Solution

\textbf{Two Benefits of Planning:} 1. \textbf{Provides direction:} “He ensured that the goals and objectives of the company are clearly stated so that they act as a guide for deciding what action should be taken and in which direction.” This shows how planning gives clarity of action and ensures everyone in the organization works towards the same objective. 2. \textbf{Reduces risk of uncertainty:} “This analysis enabled the company to look ahead and anticipate changes and develop managerial responses, wherever necessary.” Planning helps foresee changes and prepare accordingly. \textbf{Two Limitations of Planning:} 1. \textbf{Rigidity:} “The managers of ‘Stepone Footwear’ did not have the flexibility to change the plan to cope with the changed circumstances.” Once a plan is made, it can be hard to change it when market conditions suddenly shift. 2. \textbf{May not work in dynamic environment:} “By not being able to adjust to the rapidly changing market, ‘Stepone Footwear’ faced inventory surplus.” Planning based on past data may fail when external conditions change rapidly, leading to losses.
Quick Tip: Planning gives vision but needs flexibility; too rigid a plan can fail in a fast-changing market.


Question 36:

(b) Explain any four non-financial incentives which motivate employees for better performance.

View Solution

(a) \textbf{Merits of Internal Sources of Recruitment:} \textbf{Loyalty and Motivation:} Employees feel motivated when they see opportunities for promotion within the organization. \textbf{Familiarity with Culture:} Internal candidates are already aware of the company’s culture, rules, and policies, hence require less orientation. \textbf{Economical and Time-saving:} It saves costs of advertisement, training, and selection compared to external recruitment. \textbf{Demerits of Internal Sources of Recruitment:} \textbf{Limited Choice:} The scope is restricted to existing employees, which limits the availability of fresh talent. \textbf{Stagnation:} No infusion of new ideas can lead to stagnation and reduced innovation. \textbf{Internal Conflict:} Promotions may lead to jealousy or resentment among co-workers. \textbf{OR} (b) \textbf{Non-Financial Incentives to Motivate Employees:} \textbf{Recognition:} Appreciation of good work boosts morale and increases employee satisfaction. \textbf{Job Security:} A sense of stability encourages employees to focus on performance. \textbf{Career Advancement:} Opportunities for growth and learning drive employees to perform better. \textbf{Working Conditions:} Healthy, safe, and comfortable working environments help improve efficiency and reduce stress.
Quick Tip: Internal recruitment saves time and builds loyalty, but can block innovation. Recognition and growth can often motivate more than money.