Content Curator | Updated on - Mar 30, 2026

The MBA Digital Marketing program at Holy Mary Institute of Technology and Science (HITS), Hyderabad, is a 2-year full-time postgraduate degree designed to equip professionals with expertise in digital marketing strategies, social media marketing, content marketing, and digital analytics. This specialized program covers digital transformation, e-commerce, SEO, SEM, and marketing automation. The total fees for the entire 2-year program is INR 1.20 Lakhs, with the first year fee being INR 60,000. The program offers 60 seats and is offered in full-time on-campus mode. It is recognized by AICTE and affiliated to Osmania University. The primary entrance exam is TS ICET (Telangana Integrated Common Entrance Test). The course is highly popular as digital marketing is one of the fastest-growing domains with significant industry demand and lucrative career opportunities.

Admissions for the 2026-27 academic year are currently ongoing. TS ICET 2026 registration began on February 12, 2026, with the last date to apply being March 16, 2026. The TS ICET 2026 exam is scheduled for May 13-14, 2026. Counselling will follow after the exam results are declared in May 2026. The admission process involves merit-based selection through TS ICET followed by counselling conducted by the Telangana government. Students are advised to complete their applications before the deadline to secure their seats.

Key Points

Specialized 2-year program focusing on digital marketing strategies and tools
Comprehensive curriculum covering social media, SEO, SEM, content marketing, and analytics
Hands-on training with industry-standard digital marketing tools and platforms
Industry-relevant practical projects and case studies
Strong placement opportunities with leading digital marketing agencies and tech companies

Official Link:

Go To Website

Highlights
Fees
Admission
Scholarships
Placements
Cutoff
FAQs

HITS Latest Updates and News

18 Apr, 2026 TS ICET 2026 registration is open till April 25, 2026, (with a late fee) for MBA/MCA admission. The Application edit window is open till April 26. The exam is scheduled for May 13 & 14, 2026. Read more.

HITS MBA Digital Marketing Fees

The MBA Digital Marketing program at HITS is an affordable option for professionals seeking specialized training in digital marketing. The total fees of INR 1.20 Lakhs for the entire 2-year duration makes it accessible to working professionals. The fee structure is transparent with the first year being INR 60,000 and the second year being INR 60,000. Additional charges may apply for examination fees and other miscellaneous expenses as per university guidelines.

Fee Structure

Fee Component	Year 1 (INR)	Year 2 (INR)	Total (INR)
Tuition Fee	60,000	60,000	1,20,000
Other Fees	Included	Included	Included
Total Fees	60,000	60,000	1,20,000

Fees are refundable as per college policy.
Additional charges for examination fees and other miscellaneous expenses may apply as per Osmania University guidelines.
Students admitted through reserved categories (SC/ST/BC) may be eligible for government scholarships and fee reimbursement schemes.
Payment can be made in installments as per college norms.
Educational loans are available through banks; the college assists in loan processing.

HITS MBA Digital Marketing Admission 2026-27

Admission to the MBA Digital Marketing program at HITS is merit-based through the TS ICET entrance examination. The college follows a transparent admission process with counselling conducted by the Telangana government. Candidates are selected based on their TS ICET rank and merit. The program has an intake of 60 seats. The admission process is streamlined to ensure qualified candidates secure seats quickly. HITS maintains a good track record of admitting meritorious professionals to this specialized program.

College-Specific Admission Dates (2026-27 Academic Year)

Event	Date
TS ICET 2026 Notification Release	February 12, 2026
TS ICET 2026 Registration Begins	February 12, 2026
Last Date to Apply	March 16, 2026
TS ICET 2026 Exam Date	May 13-14, 2026
TS ICET 2026 Result Declaration	May 20, 2026 (Tentative)
TS ICET 2026 Counselling Date	June 2026 (Tentative)
Online Application Round 1	June 2026 (Tentative)
Certificate Verification	June 2026 (Tentative)
Seat Allotment	July 2026 (Tentative)
Academic Session Begins	August 2026 (Tentative)

The dates mentioned above are tentative and subject to change.

Eligibility Criteria:

Candidates must have completed their graduation (Bachelor's degree) from a recognized university
Minimum marks: 50% aggregate in the qualifying examination (45% for reserved category candidates)
Candidates must be Indian nationals or Persons of Indian Origin
No specific work experience requirement, but professionals with experience are preferred

Admission Process:

Register online on the official TS ICET portal with required documents
Appear for TS ICET 2026 examination on May 13-14, 2026
Check results on the official website after May 20, 2026
Participate in counselling based on merit rank starting June 2026
Apply online for seat allotment in Round 1
Verify certificates as per schedule
Report to the college with original documents for verification and admission confirmation
Pay the first year fees and complete enrollment formalities

HITS MBA Digital Marketing Scholarships 2026-27

HITS offers various scholarship opportunities to eligible students through government schemes and institutional support. Students from economically weaker sections, reserved categories (SC/ST/BC), and religious minorities can benefit from these schemes. The Telangana government provides scholarships up to INR 35,000 annually for eligible students. Additional scholarships ranging from INR 3,000 to INR 6,000 per year are available based on merit and category. Students admitted through entrance examination (TS ICET) are eligible for government scholarships and fee reimbursement schemes.

Available Scholarships

Scholarship Type	Eligibility	Amount	Frequency
Telangana Government Scholarship	SC/ST/BC/EWS Categories	Up to INR 35,000	Annual
Merit-Based Scholarship	Top performers in entrance exam	INR 3,000 to INR 6,000	Annual
Category-Based Scholarship	Reserved category students	Variable	Annual
Fee Reimbursement Scheme	SC/ST/BC students	Full/Partial fees	Annual

Scholarships are primarily provided by the Telangana government rather than the college directly.
Students from SC/ST categories admitted through entrance examination are eligible for full fee reimbursement.
BC category students are eligible for partial fee reimbursement.
EWS (Economically Weaker Section) students can avail government scholarships up to INR 35,000 annually.
Educational loans are available through banks; the college assists in loan processing.
Students can avail only a single scholarship or financial aid at a time.
Application deadlines and eligibility criteria may vary; students should contact the admissions office for current details.

HITS MBA Digital Marketing Placement 2026-27

Placement Statistics

Metric	Details
Placement Rate	85-90%
Average Package	INR 5 LPA
Highest Package	INR 12 LPA
Top Recruiters	Digital marketing agencies, e-commerce companies, tech firms

HITS MBA Digital Marketing FAQs

Ques. What is the scope of MBA Digital Marketing after graduation?

Ans. Digital marketing is one of the fastest-growing domains with applications across all industries. Graduates can work as Digital Marketing Managers, Social Media Strategists, SEO Specialists, Content Marketing Managers, and Digital Analytics Specialists in companies like Google, Facebook, Amazon, and various digital marketing agencies. Average package ranges from INR 4.5 to 6.5 LPA with top companies offering up to INR 12 LPA.

Ques. Is work experience required for MBA Digital Marketing admission?

Ans. No, work experience is not mandatory for admission. However, professionals with 1-2 years of experience are preferred as they can better relate to the curriculum and contribute to class discussions. Fresh graduates are also eligible to apply.

Ques. What are the career prospects after MBA Digital Marketing?

Ans. Graduates can pursue careers in digital marketing agencies, e-commerce companies, tech startups, multinational corporations, and government organizations. They can also start their own digital marketing consultancy or freelance as digital marketing specialists.

Ques. What programming or technical skills are required for MBA Digital Marketing?

Ans. No prior programming knowledge is required. The program covers digital marketing tools and platforms like Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation tools. Basic computer skills and familiarity with digital platforms are sufficient.

Ques. What is the placement rate for MBA Digital Marketing students at HITS?

Ans. HITS maintains a strong placement record for MBA students with placement rates of 85-90%. Top recruiters include digital marketing agencies, e-commerce companies, and tech firms. The average package is around INR 5 LPA with highest packages reaching INR 12 LPA.

Ques. Can I pursue higher studies after MBA Digital Marketing?

Ans. Yes, graduates can pursue Ph.D. programs in Marketing or Business Administration from various universities. They can also pursue specialized certifications in digital marketing from platforms like Google, HubSpot, and Coursera to enhance their credentials.