Content Curator | Updated on - Mar 27, 2026

The Bachelor of Commerce (B.Com) in Digital Marketing is a three-year undergraduate degree program offered by Lala Lajpat Rai College of Commerce and Economics, affiliated with the University of Mumbai. This specialized course is designed to provide comprehensive knowledge in digital marketing, social media marketing, content creation, and e-commerce. The program combines theoretical concepts with practical training in modern digital marketing tools and technologies. With a total intake of 120 seats, the course is offered in full-time on-campus mode at the college's Mahalaxmi campus. The program is popular among students aspiring to pursue careers in digital marketing, e-commerce, and online business sectors.

Admission Status: Admissions for the 2026-27 academic year are ongoing. The University of Mumbai follows a merit-based admission process for undergraduate courses. Application deadlines and merit list announcements are typically released in June-July 2026. Interested candidates should monitor the college website and University of Mumbai portal for updates on admission schedules, merit lists, and counselling dates. For current year admission details, contact the college at 022-23548240.

Key Points

Specialized curriculum covering digital marketing, social media, and e-commerce
Hands-on training in Google Analytics, SEO, SEM, and social media marketing
Industry-standard tools training including Google Ads, Facebook Ads, and marketing automation
Regular guest lectures and workshops by digital marketing professionals
Strong placement record with leading digital agencies and e-commerce companies
Opportunity to work on live digital marketing projects and campaigns
Access to state-of-the-art digital marketing lab and tools

Official Link:

Go To Website

Highlights
Fees
Admission
Scholarships
Placements
FAQs

Lala Lajpat Rai B.Com Digital Marketing Fees

The B.Com (Digital Marketing) program is a three-year self-financed course with a total fee of 474,000. The fees are structured across three years, with 158,000 per year. This fee structure covers tuition, instructional materials, digital marketing tools training, laboratory access, and college facilities. The fees are designed to provide quality education with industry-relevant digital marketing training.

Fee Structure

Fee Component	First Year	Second Year	Third Year	Total
Tuition Fee	158,000	158,000	158,000	474,000
Total Fees	158,000	158,000	158,000	474,000

Fees are payable annually at the beginning of each academic year.
Payment can be made in installments as per college norms.
No additional charges for laboratory or sports facilities are levied separately.
Refund policy follows University of Mumbai guidelines for admission cancellations.

Lala Lajpat Rai B.Com Digital Marketing Admission 2026

The B.Com (Digital Marketing) program follows the University of Mumbai's admission guidelines for undergraduate courses. Admissions are merit-based, with candidates ranked according to their 12th standard marks. The admission process typically begins in June and concludes by August each year. Interested candidates must apply through the University of Mumbai's centralized admission portal and participate in the merit list-based counselling process.

Important Dates

Admission Timeline	Details
Application Period	June 2026
Merit List Release	June-July 2026
Counselling Dates	July-August 2026
Batch Start Date	August 2026
Seat Intake	120 students

The dates mentioned above are tentative and subject to change.

Eligibility Criteria:

Passed the 12th standard (HSC) examination from the Maharashtra State Board or equivalent board
Minimum aggregate marks: 45% for open category, 40% for reserved category
Open to students from all streams (Commerce, Science, Arts)
Valid score in the merit-based selection process

Admission Process:

Register on the University of Mumbai centralized admission portal
Fill the application form with required personal and educational details
Upload scanned copies of 12th mark sheet, passing certificate, and other required documents
Participate in merit list-based counselling as per University schedule
Report to the college with original documents for final admission
Complete fee payment and obtain admission confirmation
Attend orientation and register for courses

Lala Lajpat Rai B.Com Digital Marketing Scholarships 2026

Lala Lajpat Rai College offers merit-based scholarships and financial assistance to deserving students. The college also facilitates access to various government and private scholarships available for undergraduate students. Students can apply for scholarships based on academic merit, financial need, and other criteria as per college and government guidelines.

Scholarship Details

Scholarship Type	Eligibility	Amount	Application Deadline
Merit Scholarship	Top 10% students in entrance exam	Up to 50% fee waiver	July 2026
Financial Assistance	Students from economically weaker sections	As per college norms	August 2026
Government Scholarships	As per government criteria	Varies	As per government notification

Scholarship amounts and eligibility criteria may vary each year.
Students must maintain minimum academic performance to retain scholarships.
Application forms are available at the college office and on the college website.

Lala Lajpat Rai B.Com Digital Marketing Placement 2026

The B.Com (Digital Marketing) program has a strong placement record with students securing positions in leading digital agencies, e-commerce companies, and multinational corporations. The college's dedicated placement cell works closely with industry partners to facilitate internships and job placements. Graduates have been placed in roles such as Digital Marketing Executive, Social Media Manager, Content Strategist, and E-commerce Manager with competitive salary packages.

Placement Statistics

Placement Metrics	Details
Average Package	4-6 LPA
Highest Package	12+ LPA
Placement Rate	85-90%
Top Recruiters	Google, Facebook, Amazon, Flipkart, Myntra, Digital agencies, E-commerce companies
Job Roles	Digital Marketing Executive, Social Media Manager, Content Strategist, E-commerce Manager

Lala Lajpat Rai B.Com Digital Marketing FAQs

Ques. What is the duration of the B.Com (Digital Marketing) program?

Ans. The program is a three-year full-time undergraduate course, typically spanning from August to May each academic year. Students complete six semesters with a mix of theory and practical components.

Ques. What are the career prospects after completing this degree?

Ans. Graduates can pursue careers as Digital Marketing Executives, Social Media Managers, Content Strategists, E-commerce Managers, and Digital Consultants. Many also start their own digital marketing agencies or freelance ventures.

Ques. Is internship mandatory during the course?

Ans. Yes, internships are an integral part of the curriculum. Students typically complete internships during summer breaks and as part of their coursework, gaining practical experience in digital agencies and e-commerce companies.

Ques. What tools and platforms are covered in the Digital Marketing program?

Ans. The program covers Google Analytics, Google Ads, Facebook Ads, Instagram Marketing, SEO tools, email marketing platforms, and marketing automation tools used in the industry.

Ques. Can I pursue higher studies after this degree?

Ans. Yes, graduates can pursue postgraduate programs like M.B.A. in Digital Marketing, M.A. in Marketing, or specialized courses in digital marketing and e-commerce at Lala Lajpat Rai College or other institutions.

Ques. What is the placement scenario for B.Com (Digital Marketing) graduates?

Ans. The program has a strong placement record with 85-90% of students securing positions in leading digital agencies, e-commerce companies, and multinational corporations. Average packages range from 4-6 LPA, with top performers earning 12+ LPA.