Content Curator | Updated on - Mar 31, 2026

The Post Graduate Diploma in Management (PGDM) with specialization in Marketing at Bharatiya Vidya Bhavan Centre for Communication and Management (BCCM), Bhubaneswar, is a 2-year full-time AICTE-approved program designed to develop students into marketing professionals and brand managers. The course spans 6 trimesters with a duration of 11-12 weeks each, covering core business management concepts alongside specialized marketing modules including consumer behavior, brand management, digital marketing, market research, and strategic marketing. The total fees for the program is 3.5 lakhs (excluding hostel), with an average intake of 60-80 students per batch. The program is offered in full-time on-campus mode, requiring regular attendance and active participation in classroom sessions, internships, and industry interactions. PGDM Marketing is popular among management aspirants because it combines theoretical knowledge with practical industry exposure through 8-10 weeks of mandatory summer training, personality development courses, and direct interaction with marketing industry experts, making graduates highly employable in FMCG, Retail, E-commerce, Digital Marketing, and Corporate sectors.

Admissions for the PGDM 2026-28 batch are currently ongoing. The application deadline is March 22, 2026. Counselling and merit-based seat allocation typically occur in April-May 2026, with the batch commencing in June 2026. Students must register before the deadline to participate in the selection process.

KEY POINTS

Trimester-based academic calendar with 6 trimesters of 11-12 weeks each, ensuring structured learning progression
Mandatory 8-10 weeks of industry summer training after the first three trimesters, providing real-world marketing experience
Specialization options in Marketing, Finance, and Human Resources with flexibility to choose major and minor specializations
Advanced curriculum including Data Analytics, Power BI, Digital Marketing, and Advanced Excel alongside core marketing subjects
100 percent placement record with strong industry connections across FMCG, Retail, E-commerce, Digital Marketing, and Corporate sectors
Eminent Speaker Lecture Series featuring marketing leaders, brand managers, and digital marketing experts
Limited batch size ensuring personalized mentorship and focused attention from faculty
Personality development and soft skills training integrated throughout the program

Official Link:

Go To Website

Highlights
Fees
Admission
Scholarships
Placements
FAQs

Bharatiya Vidya Bhavan Centre for Communication and Management Bhubaneswar- BCCM Latest Updates and News

02 Apr, 2026 MAT May 2026 session registrations have started for MBA admission. Aspirants can register @mat.aima.in till May 25, for PBT Mode, and till June 8, for CBT Mode. The Exam will be held on May 31 (PBT) and on June 14 (CBT). Read more.

12 Mar, 2026 ATMA 2026 (May session) Registration is open till April 21, 2026, for admission to MBA, MMS, PGDM & MCA programs. The Exam will be held on May 3, 2026. Read more.

BCCM PGDM Fees

The fee structure at BCCM is designed to be affordable while maintaining quality education. The total academic fees for the 2-year PGDM program is 3.5 lakhs, which includes tuition fees, study materials, industry visits, placement training, examination fees, and other academic charges. The fees are structured in two annual installments with trimester-wise payment schedules to provide flexibility to students. Hostel and fooding charges are optional and charged separately on an annual basis.

Fee Structure

Fee Component	Amount (INR)
Registration Fee	20,000
1st Year Tuition Fee	1,51,000
2nd Year Tuition Fee	1,51,000
Total Academic Fees	3,22,000
Hostel and Mess (1st Year)	72,000
Hostel and Mess (2nd Year)	72,000
Hostel Security Deposit (Refundable)	5,000
Total Fees (with Hostel)	5,06,000
Total Fees (without Hostel)	3,42,000

Hostel accommodation is provided on twin-sharing basis; single room accommodation available at 10,000 extra per year.
Hostel security deposit is fully refundable after vacating with proper clearance.
All fees must be paid online through NEFT or QR code to Bharatiya Vidya Bhavan, BCCM, Bhubaneswar Kendra.
Bank of India, Kharvela Nagar Branch: Account No. 511210210000004, IFSC: BKID0005112.
Merit cum Means Scholarship available for deserving students based on financial need and academic performance.
Study loans available through tie-ups with State Bank of India and Bank of India.
No fee hike during the course duration.
Hostel charges are also applicable during the Summer Internship Period.
Refund policy follows AICTE guidelines in case of withdrawal.

BCCM PGDM Admission 2026

The admission process at BCCM is merit-based and transparent, designed to select candidates with strong academic backgrounds and management aptitude. The college accepts scores from CAT, MAT, XAT, and ATMA entrance exams. The selection process involves multiple stages including written test evaluation, group discussion, and personal interview to assess both technical knowledge and soft skills. Admissions for the 2026-28 batch are currently open with applications being accepted on a rolling basis.

Important Admission Dates

Event	Date
Admissions Open	December 14, 2025
Application Deadline	March 22, 2026
Merit List Release	April 2026 (Tentative)
Counselling and Seat Allocation	April-May 2026
Batch Commencement	June 2026
1st Trimester Fee Due	June 30, 2026

Entrance Exam Dates

Exam Name	Registration Dates	Exam Date	Result Date
XAT 2026	July 10, 2025 - Dec 5, 2025	January 4, 2026	January 16, 2026
MAT (Feb Session)	December 25, 2025 - Feb 23, 2026	March 1, 2026 (PBT) / March 8, 2026 (CBT)	March 14, 2026 (PBT) / March 18, 2026 (CBT)
CAT 2026	August 1, 2026 - September 20, 2026	November 30, 2026	December 24, 2026

The dates mentioned above are tentative and subject to change.

Eligibility Criteria:

Bachelor's degree from a recognized university with minimum 50 percent aggregate marks (45 percent for SC/ST candidates as per AICTE norms)
Valid score in any of the accepted entrance exams: CAT, MAT, XAT, or ATMA
No work experience required; fresh graduates and working professionals both eligible

Admission Process:

Online application submission through the official BCCM website with entrance exam score
Shortlisting of candidates based on entrance exam percentile and academic performance
Group Discussion round to assess communication skills, analytical thinking, and marketing aptitude
Personal Interview to evaluate motivation, career goals, and suitability for marketing specialization
Merit-based final selection and counselling for seat allocation
Document verification and fee payment to confirm admission

BCCM PGDM Scholarships 2026

BCCM offers multiple scholarship options to support deserving and meritorious students. Merit cum Means Scholarship is awarded based on a combination of academic performance and financial need, with decisions made by the management on a case-by-case basis. Additionally, students can access government scholarships and educational loans through tie-ups with major banks. The college also provides performance-based scholarships for toppers in each specialization.

Scholarships Available

Scholarship Type	Eligibility	Amount	Application Deadline
Merit cum Means Scholarship	Strong academic record + Financial need	Up to 50 percent of fees	Rolling basis during admission
Topper Scholarship (Marketing)	Highest marks in Marketing specialization	1 Lakh	End of 1st year
Topper Scholarship (Finance)	Highest marks in Finance specialization	1 Lakh
2nd Topper Scholarship	2nd highest marks in any specialization	50,000	End of 1st year
Government Scholarships	As per government eligibility criteria	Varies	As per government notification
Educational Loans	All eligible students	Up to 100 percent of fees	Throughout the program

Merit cum Means Scholarship decisions are made by the management and are final and binding.
Performance-based scholarships (Topper scholarships) are awarded at the end of the 1st year based on academic performance.
Students with consistent first-class grades throughout the program are eligible for government scholarships.
Educational loans available through State Bank of India and Bank of India with college assistance in documentation.
Hostel fee waiver up to 50 percent available for 2nd year based on 1st year performance and financial condition.
No application fee required for scholarship consideration.
Scholarship amounts are credited directly to student accounts or adjusted against fees.

BCCM PGDM Placement 2026

BCCM maintains an excellent 100 percent placement record with strong industry connections across diverse sectors. The placement season typically extends from December to May, ensuring all students receive job offers before course completion. The average salary package for PGDM graduates is 3.5-4.2 LPA, with the highest package reaching 7 LPA. Marketing specialization graduates are particularly sought after by companies in FMCG, Retail, E-commerce, Digital Marketing, and Corporate sectors. The college's dedicated placement cell provides comprehensive training in resume building, interview preparation, and soft skills development to ensure student readiness for corporate roles.

Placement Statistics

Metric	Value
Placement Rate	100 percent
Average Salary Package	4.2 LPA
Highest Salary Package	7 LPA
Lowest Salary Package	1.5 LPA
Top 25 percent Average Package	5.5 LPA
Placement Season Duration	December - May

Top Recruiting Companies: FMCG companies, Retail chains, E-commerce platforms, Digital marketing agencies, Corporate marketing departments, Advertising firms

BCCM PGDM FAQs

Ques. What is the difference between PGDM Marketing and MBA Marketing, and which is better for a marketing career?

Ans. PGDM Marketing and MBA Marketing are both postgraduate management qualifications, but PGDM is a diploma course offered by standalone institutes like BCCM, while MBA is typically a degree course. For marketing careers, both are equally valued by employers. PGDM Marketing offers a more industry-focused curriculum with practical training in digital marketing and brand management, while MBA Marketing provides a broader management foundation. BCCM's PGDM Marketing is particularly strong because of its 100 percent placement record, industry connections, and specialized marketing curriculum. The choice depends on your preference for specialization depth versus broader management knowledge.

Ques. What are the career prospects after PGDM Marketing from BCCM?

Ans. PGDM Marketing graduates from BCCM have diverse career opportunities in marketing functions including Brand Management, Product Marketing, Digital Marketing, Market Research, Sales Management, and Customer Relationship Management. Graduates work with leading companies in FMCG, Retail, E-commerce, Digital Marketing agencies, and Corporate marketing departments. Many graduates also pursue higher studies or specialized marketing certifications for career advancement. The college's alumni network and placement support ensure continuous career growth opportunities.

Ques. Is work experience required for PGDM Marketing admission at BCCM?

Ans. No, work experience is not mandatory for PGDM Marketing admission at BCCM. The program welcomes both fresh graduates and working professionals. Fresh graduates with a bachelor's degree and minimum 50 percent marks are eligible to apply. However, having work experience can be an advantage during the personal interview round as it demonstrates practical understanding of market dynamics and consumer behavior.

Ques. What entrance exams are accepted for PGDM Marketing admission at BCCM?

Ans. BCCM accepts scores from CAT, MAT, XAT, and ATMA entrance exams for PGDM Marketing admission. Among these, CAT is the most widely accepted and preferred exam. The college evaluates candidates based on their entrance exam percentile, academic performance, group discussion performance, and personal interview. There is no specific cutoff mentioned, but candidates with higher percentiles have better chances of admission.

Ques. Can I pursue PGDM Marketing while working, or is it strictly full-time?

Ans. PGDM at BCCM is a full-time program requiring regular on-campus attendance. The curriculum includes classroom sessions, group discussions, case studies, industry visits, and mandatory 8-10 weeks of summer internship. It is not designed for working professionals who cannot commit full-time. However, the program is ideal for those who can dedicate 2 years to intensive management education and are willing to take a break from their career for skill development.

Ques. What is the placement scenario specifically for Marketing specialization at BCCM?

Ans. Marketing specialization at BCCM has excellent placement prospects with 100 percent placement rate. Marketing graduates are highly sought after by companies in FMCG, Retail, E-commerce, and Digital Marketing sectors. The average salary package for Marketing graduates is 3.5-4.2 LPA, with some top performers securing packages up to 7 LPA. The college's strong industry connections and practical training ensure that Marketing graduates are well-prepared for roles in brand management, product marketing, digital marketing, and market research.

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Why To Join Bharatiya Vidya Bhavan Centre for Communication and Management Bhubaneswar- BCCM - Reviews & Rating

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Sujit swain

5.0Helpful

PGDM, Marketing

Reviewed on Jun 1, 2021(Enrolled 2015)

Best decision of my life to join Bharatiya Vidya Bhavan , Bccm, Bhubaneswar

Fees and Financial Aid:

The total cost is below 3 lakhs at my time. There is no hidden cost. 100% placement assistance is there., There are so many scholarships for : Topper in Marketing, Topper in Finance, 2nd topper in Marketing and Finance. You can earn 1 lakh if you become the Topper of the batch The job I got on campus : Company Name: AIS GLASS LTD DESIGNATION: Accounts Officer Package: 2.8lakhs

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Anurag Patro

4.0Helpful

PGDM, Marketing

Reviewed on May 26, 2021(Enrolled 2014)

Nurturing Future Leaders

Fees and Financial Aid:

The course fee is around 1,53,000 per Year, which includes Study materials, Industry visit, Placement Training, Blazer, Examination fee etc. The college has a provision for merit cum scholarship to deserving students. The Placement cell does a great job at helping their students integrate.

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Manish Kumar Sahoo

4.4

PGDM, Marketing

Reviewed on May 12, 2021(Enrolled 2017)

Not the perfect one, but definitely the one

Fees and Financial Aid:

There was no hike in the fees in our time. Talking about scholarships there are many scholarships available some given by the college and other given by the state and central govt. First-class students who have their whole career in first-class get a good sum of money as scholarships

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AbhAy Srivastava

4.5Helpful

PGDM, Marketing

Reviewed on Apr 5, 2020

Awesome faculty and quality study

Fees and Financial Aid:

No, I have not availed any of the loans. College help students who need the loan. They provide help and letter to the bank.

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ABINASH SWAIN

4.5Helpful

PGDM, Marketing

Reviewed on Mar 30, 2020

Good management college in odisha

Fees and Financial Aid:

No, I have not to take any educational loans during this period in scholarship there is 10-15 category.

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Sourav Raulo

3.9Helpful

PGDM, Marketing

Reviewed on Mar 27, 2020

My college review

Fees and Financial Aid:

No, I haven't opted for any loan or scholarship. I don't think college provide any kind of scholarship to the students. Also, I have no idea about the study loan.

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