Content Curator | Updated on - Apr 8, 2026

The Bachelor of Arts [BA] in Event Management at Asian Academy of Film and Television (AAFT), Noida is a 3-year full-time undergraduate program offered under the School of Advertising, PR and Events. The course covers event planning, budgeting, logistics, vendor coordination, brand communication, advertising, public relations, digital event planning, crisis management, and experiential marketing. Total fees for the program are Rs. 6,32,800 for the full 3 years. The program is popular among students passionate about planning and delivering impactful experiences across corporate, entertainment, wedding, cultural, and social sectors, and stands out for its mentorship by Prahlad Kakar, one of India's most iconic ad filmmakers, and its live project-based curriculum including real concert and campaign management.

Admissions for the August 2026 batch are currently open. Students can apply online through the AAFT website. The registration fee is Rs. 20,600 (adjustable against course fees), and the batch commences in August 2026.

Key Points

Mentored by Prahlad Kakar, founder of Genesis Films Production and creator of iconic campaigns for Pepsi, Nestle, and Britannia; winner of the IAAFA Lifetime Achievement Award
Students work on live event projects including rock music festivals, retro music festivals, and large-scale campaign designs (Diljit Tour, Virat Kohli Project)
Curriculum integrates advertising, PR, digital marketing, and event management for a holistic understanding of experiential marketing
Includes a mandatory 6-8 week summer internship after Semester 4 and a final semester industry project and research dissertation
Covers digital event planning, virtual and hybrid event platforms, social media marketing, and online reputation management
Students develop an industry-ready portfolio of live event executions, vendor coordination, budgeting, and promotional strategies
Open to students from all streams; no prior event management experience required

Official Link:

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Highlights
Fees
Admission
Scholarships
Placements
FAQs

AAFT BA Event Management Fees

The total cost of the BA in Event Management at AAFT is Rs. 6,32,800 for the full 3-year program. The per-semester tuition fee is Rs. 1,00,000, payable across 6 semesters. The first installment is higher as it includes one-time charges such as the Admission/Confirmation Fee and University Enrolment Fee. Hostel facility is available optionally at Rs. 90,000 per 6 months (inclusive of transportation and meals).

Fee Components

Fee Component	Amount (INR)
Tuition Fee (per semester)	Rs. 1,00,000
Tuition Fee (6 semesters total)	Rs. 6,00,000
One-Time Admission/Confirmation Fee	Rs. 30,000
University Enrolment Fee	Rs. 2,200
Prospectus Fee	Rs. 600
Total Fees (3 Years)	Rs. 6,32,800

Hostel Facility

Hostel Facility	Amount (INR)
Hostel Fee (including transportation and meals) per 6 months	Rs. 90,000

The registration fee of Rs. 20,600 paid at the time of application is adjusted against the first semester fee upon selection.
If a student does not clear the final interview, the registration amount is refunded.
Partial payments are not accepted; the first semester fee must be paid in full as per the deadline in the Admission Letter.
Hostel is optional; minimum 6-month locking period is required.
Fee structure is for the 2026-27 session as per the official AAFT website.
Payment modes accepted: UPI, Bharat QR, Net Banking, and Card.

AAFT BA Event Management Admission 2026

Admissions to the BA in Event Management at AAFT for the August 2026 batch are currently open. The admission process involves filling an online inquiry/application form, a personal interaction with AAFT counselors, submission of the application form, payment of the course fee to reserve a seat, and final enrollment. There is no mandatory national-level entrance exam; AAFT conducts its own aptitude test and personal interview as part of the selection process.

AAFT BA Event Management Admission Dates

Event	Details
Admissions Open	Open (as of April 2026)
Batch Commencement	August 2026
Application Deadline	August 2026 (tentative)
Registration Fee Payment	Rs. 20,600 (at time of registration)
Personal Interview	Ongoing (rolling basis)

Entrance Exam

There is no mandatory national-level entrance exam for this course. Admission is based on AAFT's own Global Entrance Test (GET) / Aptitude Test and Personal Interview conducted on a rolling basis throughout the year.

Exam	Relevance	Mode
AAFT Global Entrance Test (GET)	Mandatory for admission	Conducted by AAFT (rolling basis)

The dates mentioned above are tentative and subject to change.

Eligibility Criteria:

Candidate must have passed 10+2 from a recognized university or institution
Minimum 50% aggregate marks in 10+2 (45% for reserved categories)
Candidate must clear the AAFT Global Entrance Test (GET) and Personal Interview
Open to students from all streams (Arts, Commerce, Science)

Admission Process:

Fill out the online inquiry/application form on the AAFT website
Pay the registration fee of Rs. 20,600 (adjustable against course fees)
Appear for the AAFT aptitude test and personal interview
Receive the offer/admission letter upon selection
Pay the first semester fee in full as per the deadline in the Admission Letter to confirm enrollment
Submit original documents at the time of admission

AAFT: Students' Opinion

AI-Generated Summary based on 4 Reviews

The faculty-to-student ratio is variably reported as 1:12 or 1:30 for a batch of 60 students with 6 faculty members, excluding the Head. Faculty are knowledgeable but receive mixed reviews on quality, and only Dr. Ruhi Ruchira stands out for English communication skills. The course includes two medium-difficulty exams per semester, with around half of the students potentially failing or getting backlogs. Students can participate in placements from the sixth semester, with 50-60% securing positions, as others pursue independent opportunities or entrepreneurship.

Internship options include roles in companies like Network 18 and Wizcraft. The college offers several fee payment plans: a 6-installment plan with each installment costing Rs 78,000, a 5-installment plan at Rs 98,000 per installment, a one-time payment option of approximately Rs 4,00,000, and a per-semester fee of around Rs 82,000. This results in annual fees of about Rs 1,64,000 and a total of Rs 4,80,000 for three years. Additional costs include a Rs 19,000 registration fee and a minimum admission fee of Rs 10,000.

Late submission fines can reach up to Rs 5,000. Despite mentions of merit and financial condition-based scholarships, no scholarships are reportedly available. Campus jobs require extensive credits and experience.

By Collegedunia’s Personal AI

AAFT BA Event Management Scholarships 2026

AAFT currently does not offer formal institutional scholarship schemes for its programs, as confirmed on the official admissions page. Students may explore external scholarship options available for undergraduate programs.

Scholarship Details

Scholarship	Offered By	Amount	Eligibility
No institutional scholarship available	AAFT	N/A	N/A

Students are advised to explore government scholarships on the National Scholarship Portal (NSP) for minority, SC/ST, and OBC categories, which may be applicable to recognized UG degree programs.
Education loans are available through banks; AAFT accepts payment via UPI, Net Banking, and Card, facilitating loan disbursement.
No EMI or partial payment option is available directly from AAFT; the first semester fee must be paid in full.

AAFT BA Event Management Placement 2026

The BA in Event Management at AAFT provides 100% placement assistance through its dedicated Career Resource Cell. Students have been placed at organizations including Primar Partners, Elects Media, Bizgurukul, The Wedding Mantra, Venue Look, Bloom Brain, Weddingz Mantra, Sangarsh Foundation, and INCL. The program highlights a highest package of 14 LPA. Graduates are well-positioned for roles in event management, wedding planning, corporate event coordination, PR, brand activations, and experiential marketing. The mentorship of Prahlad Kakar and live project experience significantly enhance students' industry readiness.

Placement Details

Placement Metric	Details
Highest Package	14 LPA
Placement Assistance	100% placement assistance offered
Notable Recruiters	Primar Partners, Elects Media, The Wedding Mantra, Bizgurukul, Venue Look, Weddingz Mantra
Career Support	Portfolio review by Prahlad Kakar and team, 50+ hours of in-person learning, 10 masterclasses
Career Roles	Event Manager, Wedding Planner, PR Specialist, Brand Activation Manager, Conference Coordinator

AAFT BA Event Management FAQs

Ques. Is the BA in Event Management at AAFT only for students interested in weddings and parties, or does it cover corporate and large-scale events too?

Ans. The BA in Event Management at AAFT covers the full spectrum of events, including corporate conferences, product launches, brand activations, concerts, music festivals, exhibitions, trade shows, weddings, cultural events, and social events. The curriculum includes subjects on corporate communication, event logistics, crisis management, vendor management, and digital event planning, preparing students for professional roles across all event categories. Students have worked on live projects including rock music festivals, retro music festivals, and large-scale campaign designs.

Ques. What is the difference between the BA in Event Management and the MA in PR and Events at AAFT?

Ans. The BA in Event Management is a 3-year undergraduate program designed for students after 10+2, covering foundational to advanced event planning, advertising, PR, and experiential marketing. The MA in PR and Events is a 2-year postgraduate program for graduates who want to specialize in public relations, strategic communication, and advanced event management. The BA is the ideal starting point, while the MA is suited for those seeking deeper specialization or leadership roles in PR and events.

Ques. Does the BA in Event Management at AAFT include digital marketing and social media training?

Ans. Yes, the curriculum includes dedicated subjects on Digital Event Planning, Digital and Social Media Marketing, and Online Reputation Management. Students learn to plan and execute digital campaigns, manage social media promotions, use SEO tools, and leverage platforms like Google Workspace and Canva for event marketing. This ensures graduates are equipped for the increasingly digital nature of modern event promotion and management.

Ques. What live projects and real-world experiences do students get during the BA Event Management program?

Ans. Students at AAFT work on live event projects throughout the program. Past student projects include a Rock Music Festival, Retro Music Festival, Diljit Tour Project, and Virat Kohli Project. The curriculum also includes a mandatory 6-8 week summer internship after Semester 4, where students gain hands-on industry experience. The final semester includes an industry project report and research dissertation based on real-world event management challenges.

Ques. What is the average salary for event management graduates in India, and what roles can I expect after completing this degree?

Ans. According to AAFT's official placement data, the highest package offered to graduates is 14 LPA. Entry-level event management roles in India typically offer salaries ranging from Rs. 2.5 LPA to Rs. 5 LPA, with experienced professionals in corporate events, luxury weddings, and brand activations earning significantly more. Common roles include Event Manager, Wedding Planner, Conference Coordinator, PR Specialist, Brand Activation Manager, Experiential Marketing Manager, and Artist and Talent Manager.

Ques. Can I start my own event management company after completing the BA in Event Management from AAFT?

Ans. Yes, the BA in Event Management at AAFT includes a dedicated subject on Events: Entrepreneurship and Innovation, which covers creativity, adaptability, business acumen, and market-aligned solutions for launching independent ventures. The curriculum also covers financial literacy, vendor management, client negotiation, and portfolio development, all of which are essential for running an event management business. Many AAFT graduates have gone on to start their own event companies and wedding planning ventures.

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Manav Makan

2.8Helpful

BA, Event Management

Reviewed on Nov 12, 2024(Enrolled 2023)

Aaft demerits and faculty response

Fees and Financial Aid:

1 year fees-? 1,64,000 approx 1 semester fees- ?82,000 approx Scholarships not provided Internships not provided Admission fees - ?10,000 Development and lab fees are included in the fees Registration fees- ?19,000

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Sunaakshii Singh

3.0

BA, Event Management

Reviewed on Nov 12, 2024(Enrolled 2023)

No sugar coating

Dislikes

No practical experiences at all for a course which needs practical Training. All they care about is attendance.

Fees and Financial Aid:

Per semester- 82000/- 1 year- 160000/- 3 years- 480000/- With fine for late submission upto 5000/- Registration fees- 19,000/- Admission fees minimum- 10,000/- No scholarships provided as such for the students.

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Ria Nagpal

3.6Helpful

BA, Event Management

Reviewed on Jun 2, 2024(Enrolled 2024)

Know my campus

Fees and Financial Aid:

The fees structure is 85000 per semester and the scholarship opportunities are plenty depending on your merit and even on your financial condition. Campus employment is available if the student has immense credits and experience that is required for the post .

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Sourabh Negi

3.3Helpful

BA, Event Management

Reviewed on May 30, 2021(Enrolled 2019)

Not cleared yet

Fees and Financial Aid:

We have structures like : In the 6 instalment plan, we have to pay 78000/- for each instalment. In the 5 instalment plan, we have to pay 98000/- for each instalment. At one time we have to pay around 4,00,000. No scholarship they are giving. At least I didn't hear about any.

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