UPES BBA Event Management & PR: Fees 2026, Course Duration, Dates, Eligibility

Dehradun, UttarakhandPrivate UniversityEstd 2003NAAC Grade A 3.0
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Collegedunia Team

Content Curator | Updated on - Mar 31, 2026

The Bachelor of Business Administration [BBA] (Event Management & PR) at UPES, Dehradun is a 3-year full-time undergraduate programme offered by the School of Business. Officially titled BBA (Events, Public Relations and Corporate Communications) - Media Management, Marketing Campaigns and Strategic Communications, the programme equips students with skills in event planning, public relations, corporate communications, social media marketing, and data analytics. The total academic fee for the programme is Rs. 12.49 Lakhs for the full duration, with an approximate seat intake aligned with UPES's BBA cohort. The programme is offered in full-time on-campus mode at the Bidholi/Kandoli campus in Dehradun, and is popular among students seeking careers in PR agencies, event management companies, media houses, and corporate communications departments.

Admissions for AY 2026-27 are currently ongoing. The last date to apply for the current admission cycle was March 26, 2026, and personal interviews were scheduled from March 24-27, 2026. The next admission window is expected to open for the upcoming academic session. Students who missed the current cycle may apply through CUET 2026 scores (exam scheduled May 11-31, 2026) or UGAT 2026 (exam on June 14, 2026).

Key Points

  • The programme offers two specialisations: (1) Media Management, Marketing Campaigns and Strategic Communications, and (2) Social Media, Marketing and Analytics.
  • Students gain hands-on experience through mandatory industry internships, on-the-job training, and major projects integrated into the curriculum.
  • Access to state-of-the-art studio and lab facilities for digital production and media learning.
  • The EDGE programme (Enhanced Development Growth and Enrichment) provides pre-placement training, aptitude coaching, mock interviews, and employability boot camps.
  • Mandatory Personality Development Course (PDC) to enhance communication and soft skills.
  • Training and Certification component includes short-duration industrial tours and online certifications to make students industry-ready.
  • Graduates can explore careers as social media managers, digital marketing specialists, PR executives, event coordinators, corporate communications officers, and marketing analysts.
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UPES Latest Updates and News

18 Feb, 2026 UPES BBA Event Management & PR Fee Structure 2026 has been released. The total academic fee is ₹ 12.81 Lakhs. Read more.

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UPES BBA Fees

The total academic fee for the BBA (Event Management & PR) programme at UPES for AY 2026-27 is Rs. 12.49 Lakhs, comprising tuition fees and academic service fees across 6 semesters. In addition to the academic fee, students are required to pay one-time and annual charges such as the Personality Development Course (PDC) fee, Training and Certification fee, Alumni fee, Convocation fee, Technology fee, and a refundable security deposit. Hostel accommodation is optional and available on a first-come, first-served basis.

Fee Components

Fee ComponentAmount (Rs.)
Tuition Fee (Total - 6 Semesters)11,92,000
Academic Service Fee (Total - 6 Semesters)57,000
Total Academic Fee12,49,000
Personality Development Course (PDC) Fee (one-time, UG)23,300
Training and Certification Fee (one-time, 2nd Semester)31,300
Alumni Fee (one-time)2,100
Convocation Fee (penultimate semester)3,300
Technology Fee (Rs. 3,800/sem, Year 1 = 2 sems)7,600
Medical Insurance Fee (per year x 3)1,500
I-Card Fee (one-time)500
Application/Registration Fee (one-time)1,750
Refundable Security Deposit20,000
Total Fees (Excluding Hostel)13,40,350
Hostel Fee - Triple Sharing, Common Washroom (per year)1,83,000
Hostel Fee - Total (3 years, optional)5,49,000
Total Fees (Including Hostel - Triple Sharing)18,89,350
  • The refundable security deposit of Rs. 20,000 is interest-free and returned at the end of the programme.
  • Hostel accommodation is optional and not mandatory.
  • It is available on a first-come, first-served basis.
  • Girls-only double-sharing rooms with attached washroom are available at Rs. 2,32,000/year (Bidholi Campus).
  • An additional interest-free refundable hostel security of Rs. 10,000 is payable at the time of hostel registration.
  • PDC fee is payable in two instalments: half at the time of admission and the remaining half in the penultimate semester.
  • Technology fee for subsequent years will be communicated along with semester fees.
  • Fee payment schedule for AY 2026-27: Semester 1 at the time of admission; Semester 2 by January 2, 2027; Semester 3 by July 10, 2027; Semester 4 by January 2, 2028; Semester 5 by July 10, 2028; Semester 6 by January 2, 2029.
  • UPES follows UGC guidelines for fee refunds.
  • EMI/loan options may be available through partner banks; students are advised to contact the admissions office for details.

UPES BBA Admission 2026-27

Admissions to the BBA (Event Management & PR) programme at UPES for AY 2026-27 are conducted through UPESMET-UG (UPES's own online entrance test), or through valid scores in UGAT 2026 or CUET-UG 2026. Students with a minimum of 75% marks in Class X and XII (any stream) are also eligible for direct admission through the Board Merit pathway without appearing for an entrance exam. The current admission cycle (January-March 2026) has concluded; the next intake will follow a similar timeline starting November 2026.

UPES BBA Admission Dates

EventDate
Application Window OpensNovember 28, 2025
Last Date to Apply (Current Cycle)March 26, 2026
Personal Interview (PI) DatesMarch 24-27, 2026
Batch Commencement (Tentative)July 2026
Semester 1 Fee Payment DeadlineAt the time of admission
Semester 2 Fee Payment DeadlineJanuary 2, 2027

Entrance Exam Dates

ExamRegistration Last DateExam DateAdmit CardResult
UPESMET-UG 2026March 26, 2026 (last cycle)Multiple phases (TBA for next cycle)1 day prior to examTBA
CUET-UG 2026February 26, 2026May 11 - May 31, 2026May 5, 2026 (Tentative)July 4, 2026 (Tentative)
UGAT 2026 (AIMA)June 6, 2026June 14, 2026June 9, 2026TBA

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

  • Minimum 50% marks in Class X and XII (any stream) for UPESMET-UG/CUET/UGAT pathway.
  • Minimum 75% marks in Class X and XII (any stream) for Board Merit (direct admission, no entrance exam required).
  • Valid CUET-UG 2026 or UGAT 2026 score accepted in lieu of UPESMET-UG.

Admission Process

  1. Step 1: Apply online at admission.upes.ac.in by paying the application fee of Rs. 1,750.
  2. Step 2: Appear for UPESMET-UG (online, 1.5 hours, 120 questions) OR submit valid CUET/UGAT scores OR qualify through Board Merit (75%+ in X and XII).
  3. Step 3: Receive communication from UPES regarding Personal Interview (PI) scheduling via SMS/email.
  4. Step 4: Appear for Personal Interview on the scheduled date.
  5. Step 5: Receive provisional offer letter upon selection.
  6. Step 6: Pay the acceptance fee within the offer expiry date to confirm/block the seat.
  7. Step 7: Complete registration formalities and submit required documents (10th and 12th marksheets, Aadhaar card, PAN card of student and parents, domicile certificate if applicable).

UPES: Students' Opinion

AI-Generated Summary based on 1 Reviews

The course offers a comprehensive learning experience with strong support for students. Scholarships are available for female students and those with outstanding academic performance. The institution prioritizes a research-oriented approach, providing funding for research projects. Additionally, the RUNWAY incubator is a notable feature, offering substantial financial support to students looking to develop innovative projects. This combination of scholarships, research funding, and incubator support underpins the institution's commitment to fostering academic excellence and innovation.

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UPES BBA Scholarships 2026-27

UPES offers a wide range of scholarships for BBA students for AY 2026-27, benefiting over 55% of students annually. Scholarships are primarily based on Class XII board marks, national-level exam scores, domicile, sports achievements, and academic performance during the programme. In 2023-24, UPES awarded Rs. 46 Crore in scholarships to 6,844 students. All scholarships are applied on tuition fees only (unless specified) and are subject to seat availability and eligibility verification at the time of admission.

Scholarship Details

Scholarship NameEligibilityScholarship Amount
Board Merit Scholarship (Girls and Others)Class XII: 95.01% and above30% on Year 1 Tuition Fee
Board Merit Scholarship (Girls and Others)Class XII: 90.01% - 95%25% on Year 1 Tuition Fee
Board Merit Scholarship (Girls and Others)Class XII: 85.01% - 90%20% on Year 1 Tuition Fee
Board Merit Scholarship (Girls and Others)Class XII: 75% - 85%15% on Year 1 Tuition Fee
Board Merit Scholarship (Girls and Others)Class XII: 60% - 74.99%10% on Year 1 Tuition Fee
Board Merit Scholarship (Boys)Class XII: 95.01% and above30% on Year 1 Tuition Fee
Board Merit Scholarship (Boys)Class XII: 90.01% - 95%25% on Year 1 Tuition Fee
Board Merit Scholarship (Boys)Class XII: 85.01% - 90%20% on Year 1 Tuition Fee
Board Merit Scholarship (Boys)Class XII: 75% - 85%15% on Year 1 Tuition Fee
National Level Exam Scholarship (CUET)CUET Score 95.01 percentile and above100% on Year 1 Tuition Fee
National Level Exam Scholarship (CUET)CUET Score 90.01 - 95 percentile40% on Year 1 Tuition Fee
National Level Exam Scholarship (CUET)CUET Score 85.01 - 90 percentile25% on Year 1 Tuition Fee
Domicile Scholarship (Uttarakhand)Uttarakhand domicile certificate25% per semester on Tuition Fee
Jyoti Scholarship (Freeship)Min. 80% in X and XII; Family income up to Rs. 8 LPA100% on all semester fees (excl. security)
Vijay Scholarship (Sports)International medal holder100% on Tuition Fee
Vijay Scholarship (Sports)International participation75% on Tuition Fee
Vijay Scholarship (Sports)National medal holder50% on Tuition Fee
Vijay Scholarship (Sports)National participation35% on Tuition Fee
Academic Performance Scholarship (2nd year onwards)1st in programme, min. CGPA 8.520% on Tuition Fee
Academic Performance Scholarship (2nd year onwards)2nd in programme, min. CGPA 8.515% on Tuition Fee
Academic Performance Scholarship (2nd year onwards)Top 10% of programme, min. CGPA 8.510% on Tuition Fee
Defence Ward ScholarshipWard of serving/retired/martyr defence personnel35% on Year 1 Tuition Fee
Teacher's Ward ScholarshipWard of full-time school teacher (CBSE/ICSE/State Board)35% on Year 1 Tuition Fee
Alumni ScholarshipUPES alumni (graduated 2021 onwards) applying for PG50% on Tuition Fee (PG only)
  • Board Merit and National Level Exam scholarships are applicable for Year 1 tuition fee only and must be claimed before registration.
  • No requests will be entertained after registration.
  • A student is eligible for only one type of scholarship at the time of admission.
  • If eligible for multiple, the highest applicable scholarship is awarded.
  • Academic Performance Scholarship (from 2nd year onwards) can be clubbed with Domicile, Sports, Employee Ward, or Alumni scholarships.
  • Jyoti Scholarship is limited to 51 seats and awarded on merit-cum-need basis.
  • Domicile Scholarship covers 25% of seats reserved for Uttarakhand domicile students.
  • Scholarships are awarded in the form of fee concession/waiver on tuition fees only and cannot be exchanged for cash.
  • Application deadline for scholarships: at the time of admission/registration (before completion of registration).

UPES BBA Placement 2026-27

Placement Highlights

MetricDetails
Placement Rate (BBA batch 2023-24)100% for eligible students
Highest CTC10 LPA
Notable RecruitersTimes of India, Hindustan Times, Indian Express, TV Today, News18, NDTV, TV9, ABP News
Fresher Salary Range (Events & PR)Rs. 4 to 10 LPA

UPES BBA Events, Public Relations and Corporate Communications Ranking

Collegedunia Ranking

#94 out of 370 in India 2025 
#4th in Uttarakhand

NIRF Ranking

#36 out of 125 in India 2025 
#3rd in Uttarakhand

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UPES BBA FAQs

Ques. Is UPESMET-UG mandatory for BBA admission at UPES, or can I get admission without it?

Ans. UPESMET-UG is not mandatory. UPES offers multiple pathways for BBA admission. If you have a valid CUET-UG 2026 or UGAT 2026 score, you are exempted from UPESMET-UG. Additionally, if you have scored 75% or above in both Class X and XII (any stream), you can apply through the Board Merit pathway and get direct admission without appearing for any entrance exam. The UPESMET-UG is an online test of 1.5 hours with 120 questions covering English, Quantitative, General Awareness, and Logical Reasoning.

Ques. What is the difference between the two specialisations offered under BBA (Events, PR and Corporate Communications) at UPES?

Ans. UPES offers two specialisations under this programme. The first is Media Management, Marketing Campaigns and Strategic Communications, which focuses on event management, PR strategies, corporate communications, and media planning. The second is Social Media, Marketing and Analytics, which is more digitally oriented and covers social media handling, digital market research, data analytics, and PR strategies. Both are offered under different schools (School of Business and School of Modern Media respectively), so students should confirm which specialisation they are applying for at the time of application.

Ques. What kind of companies recruit BBA graduates from UPES School of Business, and what is the expected salary?

Ans. For the BBA batch 2023-24, UPES School of Business reported 100% placement for eligible students with a highest CTC of 10 LPA. Notable media and communications recruiters include Times of India, Hindustan Times, Indian Express, TV Today, News18, NDTV, TV9, and ABP News. Freshers in the events and PR domain can expect starting salaries ranging from Rs. 4 to 10 LPA depending on their skills, internship experience, and the employer. Students are advised to verify the latest placement data directly with the placement cell before making a decision.

Ques. Is the BBA (Event Management & PR) programme at UPES a full-time on-campus course? Is there any online or distance mode available?

Ans. Yes, the BBA (Event Management & PR) programme at UPES Dehradun is a full-time on-campus programme. Students are required to attend classes regularly at the Bidholi or Kandoli campus in Dehradun. There is no distance or online mode for this specific programme. UPES Online offers separate online BBA programmes in other specialisations, but the Events, PR and Corporate Communications specialisation is available only in the regular on-campus format.

Ques. What is the total cost of studying BBA (Event Management & PR) at UPES including hostel and other charges?

Ans. The total academic fee for the 3-year programme is Rs. 12.49 Lakhs. Adding other mandatory charges such as PDC fee (Rs. 23,300), Training and Certification fee (Rs. 31,300), Alumni fee (Rs. 2,100), Convocation fee (Rs. 3,300), Technology fee (approx. Rs. 7,600 for Year 1), Medical Insurance (Rs. 1,500 for 3 years), I-Card (Rs. 500), and Application fee (Rs. 1,750), the total comes to approximately Rs. 13.40 Lakhs (excluding hostel). If you opt for on-campus hostel accommodation (triple sharing), add approximately Rs. 5.49 Lakhs for 3 years, bringing the total to approximately Rs. 18.89 Lakhs. A refundable security deposit of Rs. 20,000 (and Rs. 10,000 for hostel) is also payable.

Ques. Can I get a scholarship at UPES for BBA if my Class XII marks are around 85%?

Ans. Yes, students with 85.01% to 90% marks in Class XII are eligible for a 20% scholarship on the first year tuition fee under the Board Merit Scholarship category (applicable for both boys and girls). If you scored between 75% and 85%, you are eligible for a 15% scholarship. These scholarships are applicable only for Year 1 tuition fee and must be claimed before completing registration. Additionally, if you have a strong CUET-UG score (85.01 to 90 percentile), you can avail a 25% scholarship on Year 1 tuition fee. From the second year onwards, you can apply for the Academic Performance Scholarship (10% to 20% on tuition fee) if you maintain a CGPA of 8.5 or above.

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Scholarships are granted to girls and toppers of the batches. They also grant fund for their research work as They are more Research Oriented and Runs a RUNWAY incubator Which funds a lot to students.
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