Content Curator | Updated on - Apr 8, 2026

The Bachelor of Business Administration [BBA] {Hons.} (Marketing) - officially offered as BBA (Marketing & Sales) (Honours/Honours with Research) - is a 4-year full-time undergraduate programme offered by the Amity School of Business at Amity University, Noida (Program Code: 101833). The programme is designed for students who wish to build a strong career in marketing, brand management, sales, and digital marketing. Spanning 8 semesters, it combines core business management subjects with specialised marketing electives including Integrated Marketing Communication, Brand Management, Digital Marketing, Customer Relationship Management, Marketing Analytics, and International Marketing. The total fees for the programme are approximately Rs. 17.52 Lakhs for the full 4-year duration, with a 1st year semester fee of Rs. 2.19 Lakhs (Non-Sponsored category). The course is popular among students who aspire to careers in marketing, advertising, brand management, and sales across industries.

Admissions for the 2026-27 batch are currently open. The Round 1 application deadline was March 31, 2026. Students can apply online through the official Amity University Noida admissions portal. Admission is based on a Personal Interview, and no separate entrance exam is mandatory for admission, though CUET-UG scores are considered for scholarship eligibility.

Key Points

The BBA {Hons.} (Marketing) is a 4-year Honours/Honours with Research programme (8 semesters), offering a deeper and more specialised marketing curriculum than the standard 3-year BBA.
Specialised marketing electives include Integrated Marketing Communication, Marketing in Digital Age, Marketing of Luxury Products, Brand Management, Basics of AI in Marketing, Managing Customer Relationship, Advanced Digital Marketing, International Marketing, Service Marketing, and Fundamentals of Marketing Analytics.
Students undertake a Summer Internship (Semester 5), a Summer Project (Semester 7), and a Major Project/Dissertation (Semester 8), providing strong practical and research exposure in marketing.
The programme includes a 5-week Study Abroad Programme (SAP) at Amity campuses in London, New York, and Singapore at no additional tuition fee.
Foreign Business Language (Arabic, Chinese, French, German, Japanese, Russian, Sanskrit, or Spanish) is offered across all 4 years as part of the curriculum.
The Honours with Research pathway prepares students for higher studies (MBA with Marketing specialisation) or research-oriented careers in marketing and consumer behaviour.

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Highlights
Fees
Admission
Scholarships
Ranking
FAQs

Amity Noida BBA {Hons.} (Marketing) Fees

The BBA {Hons.} (Marketing) programme at Amity University Noida is priced at Rs. 2.19 Lakhs per semester for Non-Sponsored (general) category students, amounting to approximately Rs. 4.38 Lakhs per year. Over the 4-year (8-semester) duration, the total tuition and academic fees come to approximately Rs. 17.52 Lakhs. Sponsored category students pay a higher fee of Rs. 3.285 Lakhs per semester. Hostel fees are charged separately and are not mandatory.

Fee Components

Fee Component	Amount (INR)
Tuition Fee (per semester - Non-Sponsored)	Rs. 2,19,000
Tuition Fee (per semester - Sponsored)	Rs. 3,28,500
Registration Fee (per year)	Rs. 2,500
Admission Fee (1st year only)	Rs. 1,500
Caution/Security Deposit (refundable)	Rs. 20,000
Total Academic Fees - 4 Years (Non-Sponsored)	Rs. 17,52,000 (approx.)
Hostel Fees (optional, per year)	Rs. 1,00,000 - Rs. 1,50,000 (approx.)
Total Fees (without hostel)	Rs. 17,52,000 (approx.)

Security/Caution Deposit of Rs. 20,000 is refundable at the time of leaving the university.
Fees increase by approximately 5% every year.
Application fee of Rs. 1,500 is payable at the time of form submission.
Students are required to pay the full fees initially; scholarship amounts (if applicable) are adjusted against Semester II payment.
Hostel fees are optional and not included in the Total Fees row above.
Fee payment is semester-wise.

Amity Noida BBA {Hons.} (Marketing) Admission 2026

Admissions for the 2026-27 batch at Amity University Noida are currently open. The process is merit-cum-interview based, with no mandatory entrance exam for admission. CUET-UG 2026 scores are accepted for scholarship consideration. Students must apply online, pay the application fee, and appear for a Personal Interview on campus.

Amity University Noida Admission Dates

Event	Date
Application Form Available	October 2025 (ongoing)
Round 1 Application Deadline	March 31, 2026
Application Deadline (Final)	August 31, 2026 (tentative)
Personal Interview (Rolling basis)	January - September 2026 (tentative)
Batch Commencement	July/August 2026 (tentative)
Last Date to Submit Scholarship Documents	October 31, 2026

Entrance Exam Dates

Exam	Registration Deadline	Exam Date	Result Date
CUET-UG 2026	February 26, 2026	May 11 - May 31, 2026	July 4, 2026 (tentative)

Note: CUET-UG is not mandatory for admission but is accepted for scholarship eligibility at Amity University Noida.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidates must have passed Class XII (10+2) from a recognised board.
Minimum aggregate of 60% in Class XII for Non-Sponsored category (calculated on English + 3 academic subjects, excluding Physical Education, Fine Arts, Performing Arts, or vocational subjects).
Minimum aggregate of 55% in Class XII for Sponsored category.

Admission Process

Fill and submit the online application form at the official Amity University Noida admissions portal (portal.amity.edu) with an application fee of Rs. 1,500.
Appear for a Personal Interview conducted by the Amity School of Business.
Receive offer letter upon selection.
Pay the semester fee to confirm admission.
Submit original documents and scholarship-related marksheets (if applicable) by October 31, 2026.

Amity Noida BBA {Hons.} (Marketing) Scholarships 2026

Amity University Noida offers one of India's most comprehensive scholarship programmes, with over 25,000 students having received up to 100% academic scholarships. For the BBA {Hons.} (Marketing) programme, scholarships are primarily merit-based, linked to Class XII board performance (CBSE/ISC) or CUET-UG 2026 scores. These scholarships are valid for the 1st year only, with continuation in subsequent years subject to the student's academic performance within the programme.

Scholarship Eligibility

Scholarship Type	Eligibility	Scholarship Amount
Merit-Based (Class XII - CBSE/ISC)	95% and above aggregate in Class XII	100% of tuition fee (1st year)
Merit-Based (Class XII - CBSE/ISC)	90% - 94.99% aggregate in Class XII	50% of tuition fee (1st year)
CUET-UG 2026 Based	85% in Class XII + 90 percentile and above in CUET-UG 2026	100% of tuition fee (1st year)
CUET-UG 2026 Based	80% in Class XII + 85-89.99 percentile in CUET-UG 2026	50% of tuition fee (1st year)
SAT Score Based	1500 and above	100% of tuition fee (1st year)
SAT Score Based	1400 - 1490	50% of tuition fee (1st year)
Sports Scholarship	International Participants	100% of tuition fee
Sports Scholarship	National Medal Winners (Gold/Silver/Bronze)	50% of tuition fee
Martyr's Scholarship	Wards of deceased defence/paramilitary personnel	100% of tuition fee

Scholarships cover tuition fees only and do not include Security Deposit, Hostel, or Boarding charges.
Students must pay full fees initially; scholarship amounts are adjusted against Semester II payment.
Scholarship applications must be submitted with original marksheets by October 31, 2026.
Continuation of 100% scholarship requires the student to be in the top 5% of the programme merit list; 50% scholarship requires top 10%.
Limited scholarship seats are available on a first-come-first-serve basis.
CUET-UG score card and Class XII should be of 2026 only for CUET-based scholarships.

Amity University Noida BBA {Hons.} Marketing and Sales Ranking

TOI Ranking

#16 out of 100 in India 2026

#4th in Uttar Pradesh

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Amity Noida BBA {Hons.} (Marketing) FAQs

Ques. What is the difference between BBA {Hons.} (Marketing) and the regular BBA at Amity Noida?

Ans. The BBA {Hons.} (Marketing) is a 4-year Honours/Honours with Research programme, compared to the standard 3-year BBA. The additional year includes advanced marketing electives such as Advanced Digital Marketing, International Marketing, Marketing Analytics, and Social Media Marketing, along with a Major Project/Dissertation. It is ideal for students who want deep specialisation in marketing and are considering an MBA or a research career.

Ques. Does this programme cover digital marketing as well?

Ans. Yes, digital marketing is a key component of the curriculum. Electives include Marketing in Digital Age, Basics of AI in Marketing, Advanced Digital Marketing, Social Media Marketing, and Fundamentals of Marketing Analytics, ensuring students are well-equipped for the modern digital marketing landscape.

Ques. What is the total fee for the 4-year BBA {Hons.} (Marketing) programme?

Ans. The 1st year semester fee is Rs. 2.19 Lakhs per semester (Rs. 4.38 Lakhs per year) for Non-Sponsored category students. Over 4 years (8 semesters), the total academic fees are approximately Rs. 17.52 Lakhs. Fees increase by approximately 5% annually. Hostel charges are additional and optional.

Ques. What internship and project opportunities are available in this programme?

Ans. The programme includes a mandatory Summer Internship in Semester 5 (typically with a marketing or advertising firm), a Summer Project in Semester 7, and a Major Project/Dissertation in Semester 8. These provide hands-on experience in real marketing campaigns, brand strategy, and consumer research.

Ques. What career roles can I pursue after completing BBA {Hons.} (Marketing) from Amity Noida?

Ans. Graduates can pursue roles such as Brand Manager, Digital Marketing Executive, Market Research Analyst, Sales Manager, Advertising Executive, Product Manager, or Customer Relationship Manager. The programme also prepares students well for MBA programmes with a marketing specialisation at top business schools.

Ques. Is there any difference between BBA (Marketing) and BBA (Marketing & Sales) at Amity Noida?

Ans. The official programme name is BBA (Marketing & Sales) (Honours/Honours with Research). The curriculum covers both marketing strategy and sales management, including subjects like Sales and Distribution Management, Business to Business Marketing, and Fundamentals of Logistics and Marketing Channels, making it comprehensive for both marketing and sales career tracks.

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Fees and Financial Aid:

1 Year fee Tuition fee 350000 Caution fee 32000 Registration fee 2500 Admission fee 1500 2nd year fee Tuition fee 350000 Caution fee 32000 Registration fee 2500 3rd year fee Tuition fee 350000 Caution fee 32000 Registration fee 2500

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