Content Curator | Updated on - Mar 31, 2026

The MBA (Sales & Marketing) at Amity Business School (ABS), Amity University Mumbai is a 2-year full-time, on-campus postgraduate management program offered under the general MBA framework with a specialization in Sales and Marketing. The program is designed to develop marketing professionals with expertise in consumer behaviour, brand management, digital marketing, sales strategy, retail management, and integrated marketing communications. The total tuition fee for the program is Rs. 12.04 Lakhs for the complete 2-year duration, with a per-semester fee of Rs. 3.01 Lakhs. Admission is based on national MBA entrance exam scores (CAT/MAT/GMAT/AMCAT) followed by a Personal Interview, and the program is open to graduates from any discipline with a minimum of 50% marks.

Admissions for the 2026 batch are currently ongoing, with the application window open from November 1, 2025 to March 31, 2026. The program is popular among students seeking a career in brand management, digital marketing, FMCG sales, retail, and advertising, given Mumbai's status as India's commercial and media capital. The batch is expected to commence in July/August 2026.

Key Points

Multiple Specializations Under One MBA: The MBA at ABS Mumbai offers specializations in Marketing and Sales, HR, Finance, International Business, and more. Students choose their specialization in the second year, allowing flexibility to explore core management subjects in the first year before committing.
Industry-Integrated Curriculum: The curriculum includes electives such as Digital Marketing, Product and Brand Management, Marketing Analytics, Consumer Behaviour, Sales Management, Integrated Marketing Communication, and Luxury Brand Management, keeping pace with current industry demands.
Mandatory Summer Internship: A compulsory summer internship in Semester 3 ensures real-world exposure and often leads to pre-placement offers from companies in FMCG, retail, advertising, and e-commerce sectors.
Foreign Business Language: Students can choose from French, German, or Spanish as a Foreign Business Language across all four semesters, adding an international dimension to their profile.
Mumbai Advantage: Being located in Mumbai, India's financial and commercial hub, students benefit from proximity to leading FMCG companies, advertising agencies, media houses, and retail chains for internships and placements.
NAAC Accredited University: Amity University Mumbai is NAAC accredited, and the MBA program is UGC-recognized, ensuring the degree is valid for government and private sector employment.

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10 Mar, 2026 Amity University Mumbai Admission 2026 is open for MBA Sales & Marketing programs. Enroll Now!

Amity University Mumbai MBA (Sales & Marketing) Fees

The total tuition fee for the MBA (Sales & Marketing) program at Amity Business School, Amity University Mumbai is Rs. 12.04 Lakhs for the complete 2-year duration (2026 batch). The fee is payable semester-wise at Rs. 3.01 Lakhs per semester, making the annual fee Rs. 6.02 Lakhs. Hostel accommodation is optional and available separately. Education loans are available through tie-ups with leading banks. The 2025 batch fee was Rs. 11.44 Lakhs, reflecting an increase of Rs. 60,000 for 2026.

Fee Breakdown

Fee Component	Per Semester (Rs.)	Total (2 Years / 4 Semesters) (Rs.)
Tuition Fee	3,01,000	12,04,000
Other Charges (Exam, Library, etc.)	Included in tuition	Included
Total Tuition Fees	3,01,000	12,04,000
Hostel Fee (Non-AC, Optional)	45,000 (approx.)	90,000 per annum
Hostel Fee (AC, Optional)	84,000 (approx.)	1,68,000 per annum

Hostel fees are optional and not included in the Total Tuition Fees row above.
A one-time hostel security deposit of Rs. 10,000 is applicable (refundable).
Fees shown are for the Non-Sponsored (NS) category. Sponsored category fees are higher.
Fee for 2025 batch was Rs. 11.44 Lakhs (total tuition), reflecting an increase of Rs. 60,000 for 2026.
Education loans are available through leading nationalized and private banks.

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Amity University Mumbai MBA (Sales & Marketing) Admission 2026

Admissions for the 2026 batch at Amity Business School, Amity University Mumbai are currently ongoing. The application window is open from November 1, 2025 to March 31, 2026. Selection is based on a valid national MBA entrance exam score followed by a Personal Interview (PI). Candidates who do not have a valid entrance exam score may appear for the AMCAT test or the Amity Written Test on the day of the interview.

College Admission Dates

Event	Date
Application Window Opens	November 1, 2025
Application Deadline	March 31, 2026
Personal Interview (PI)	Rolling basis (after application)
Expected Batch Commencement	July/August 2026 (Tentative)

Entrance Exam Dates

Exam	Exam Date	Result Date	Minimum Score/Percentile
CAT 2025	November 30, 2025	December 24, 2025	70 Percentile (Direct Admission)
XAT 2026	January 4, 2026	January 16, 2026	Accepted
CMAT 2025	January 25, 2026	February 13, 2026	Accepted
MAT (Feb 2026)	March 1, 2026 (PBT) / March 8, 2026 (CBT)	March 14/18, 2026	Accepted
NMAT 2025	November 2025 - January 2026	Within 48 hours	Accepted
GMAT	Year-round	Immediate	500 Score
AMCAT	Year-round	Immediate	Accepted

Note: Candidates with CAT/MAT 70 percentile or above are eligible for Direct Admission (exempted from Entrance Test; only GD and PI conducted). Scores from 2021 onwards are accepted.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Graduation (minimum 50% marks) in any discipline from a recognized university.
Valid score in CAT/XAT/MAT/NMAT/GMAT/CMAT or AMCAT, OR Amity Written Test on the day of interview.
No specific background restriction; graduates from any stream (Science, Commerce, Arts, Engineering) are eligible.

Admission Process

Step 1: Fill and submit the online application form at portal.amity.edu.
Step 2: Submit valid entrance exam scorecard (CAT/XAT/MAT/NMAT/GMAT/CMAT/AMCAT).
Step 3: Appear for Group Discussion (GD) and Personal Interview (PI).
Step 4: Receive offer letter upon selection.
Step 5: Pay the semester fee to confirm admission.

Amity University Mumbai: Students' Opinion

AI-Generated Summary based on 1 Reviews

The college offers an MBA program with a structured placement cell that has shown improvement over time. Companies like Accenture, Deloitte, Flipkart, Amazon, and ICICI Bank participate in the placement process. The average salary package for graduates is between 7-8 LPA. An essential part of the MBA curriculum is the internship program, usually taken after the second semester, with opportunities from companies such as TATA, Wipro, and HDFC Bank, offering both paid and unpaid positions.

The total fee for the MBA program is 11.2 Lakh rupees, spread over four semesters at 2.8 Lakh rupees per semester. Scholarships are offered to ease the financial burden; students who score above the 90th percentile in the CAT exam can receive a full scholarship, while others may be eligible for 50% or 25% scholarships based on their scores.

By Collegedunia’s Personal AI

Amity University Mumbai MBA (Sales & Marketing) Scholarships 2026

Amity University Mumbai offers merit-based on-admission scholarships for MBA programs at Amity Business School. These scholarships are awarded based on entrance exam scores and are applicable in the first year only. Continuation scholarships are available from the second year based on academic performance. The scholarship structure is the same across all MBA specializations including Sales and Marketing.

Students with strong CAT or MAT scores can avail significant fee waivers, with a 100% scholarship available for those scoring 90 percentile or above, effectively reducing the first-year fee to zero. This makes the program financially accessible for high-scoring candidates.

Scholarship Details

Scholarship	Criteria	Benefit
100% On-Admission Scholarship	CAT/MAT: 90 Percentile OR GMAT: 650 OR GRE: 161	100% waiver on 1st year tuition fee
50% On-Admission Scholarship	CAT/MAT: 85 Percentile OR GMAT: 600 OR GRE: 157	50% waiver on 1st year tuition fee
25% On-Admission Scholarship	CAT/MAT: 75 Percentile OR GMAT: 450 OR GRE: 149	25% waiver on 1st year tuition fee
Government Scholarships	State and Central Government eligibility criteria	Varies by scheme
Merit-Based Continuation Scholarship	Based on academic performance from 2nd year onwards	Varies

On-admission scholarships are applicable in the 1st year only.
Scores from 2021, 2022, 2023, 2024, and 2025 are accepted for scholarship consideration.
Continuation scholarship rules apply from the 2nd year onwards.
The final decision to grant a scholarship lies with the Amity Scholarship Committee.
For detailed scholarship policy, visit: www.amity.edu/mumbai/scholarship-scheme

Amity University Mumbai MBA (Sales & Marketing) Placement 2026

Amity Business School, Mumbai has a dedicated Corporate Resource Centre (CRC) that facilitates campus placements for MBA students. The placement season for the 2024-25 batch saw 550+ companies participate, with 88.8% of students placed. The highest package offered at ABS Mumbai was Rs. 14.8 LPA (by JJ Electrofab India Pvt. Ltd.), while the median salary for MBA students was Rs. 6.5 LPA. For MBA Sales and Marketing graduates, typical roles include Brand Manager, Sales Manager, Marketing Analyst, Digital Marketing Executive, Business Development Manager, and Key Account Manager, with recruiters from FMCG, retail, e-commerce, advertising, and financial services sectors.

Placement Statistics

Placement Metric	Details
Highest Package (ABS Mumbai 2024-25)	Rs. 14.8 Lakhs Per Annum
Median Package (MBA, ABS Mumbai)	Rs. 6.5 Lakhs Per Annum
Overall Placement Rate (2024-25)	88.8%
Companies Participated	550+
Top Recruiters (Marketing/Sales)	ICICI Lombard, Lodha Group, Kalpataru, Tata Starbucks, SBI Mutual Funds, Mckinley Rice, Go Digit, Prudent Teqtis, Remsons Industries, BNM Business Solutions

Placement data is for Amity Business School Mumbai overall (all MBA specializations combined). Specialization-specific placement data is not separately published.

Amity University Mumbai MBA Sales & Marketing Ranking

TOI Ranking

#24 out of 100 in India 2026

#4th in Mumbai

#9 in Maharashtra

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Amity University Mumbai MBA (Sales & Marketing) FAQs

Ques. Is the MBA (Sales & Marketing) at Amity Mumbai a separate program or a specialization within the general MBA?

Ans. The MBA (Sales & Marketing) is a specialization within the general MBA program at Amity Business School, Mumbai. In the first year (Semesters 1 and 2), all MBA students study common core subjects like Marketing Management, Financial Management, HR, Operations, and Business Analytics. From the second year (Semesters 3 and 4), students choose their specialization electives in Sales and Marketing, covering subjects like Consumer Behaviour, Digital Marketing, Brand Management, Sales Management, and Integrated Marketing Communication.

Ques. What is the difference between the MBA at Amity Business School Mumbai and the MBA at Amity Business School Noida for Sales & Marketing?

Ans. Both campuses offer the same MBA program with Sales and Marketing as a specialization. The key differences are in fees (Mumbai: Rs. 12.04 Lakhs; Noida: Rs. 14.48 Lakhs), batch size (Noida is larger), and recruiter networks. The Mumbai campus benefits from proximity to India's largest FMCG, advertising, and media market, while the Noida campus has a more established alumni network and a larger number of recruiters visiting campus.

Ques. What kind of companies recruit MBA (Sales & Marketing) graduates from Amity Mumbai?

Ans. Recruiters for MBA Sales and Marketing graduates from Amity Mumbai include companies from FMCG (Tata Starbucks, Himalaya Wellness), financial services (ICICI Lombard, SBI Mutual Funds, Go Digit), real estate (Lodha Group, Kalpataru), e-commerce (Flipkart, India Mart), advertising and PR (Adfactors PR, Publicis Groupe, Dentsu India), and retail (Shoppers Stop, Celio). The Mumbai location gives students access to a wide range of marketing-focused companies.

Ques. Can I switch my specialization after the first year if I initially chose Sales & Marketing?

Ans. Specialization changes after the first year are generally not permitted at Amity University, as the second-year curriculum is structured around the chosen specialization. Students are advised to carefully evaluate their career goals before selecting a specialization. However, it is recommended to confirm the current policy directly with the Amity Business School Mumbai admissions office, as policies may vary.

Ques. Is work experience required for admission to the MBA (Sales & Marketing) at Amity Mumbai?

Ans. Work experience is not mandatory for admission to the MBA program at Amity Business School, Mumbai. Fresh graduates with a minimum of 50% marks in graduation and a valid entrance exam score are eligible to apply. However, candidates with relevant work experience in sales, marketing, or business development may be given preference during the Personal Interview round and may also command better placement packages.

Ques. What is the AMCAT test, and how is it different from CAT/MAT for Amity MBA admission?

Ans. AMCAT (Aspiring Minds Computer Adaptive Test) is a standardized employability assessment test that Amity University accepts as an alternative to CAT/MAT for MBA admission. Unlike CAT or MAT which are specifically designed for MBA admissions, AMCAT is a broader employability test. Candidates who have not appeared for CAT/MAT/GMAT can use their AMCAT score for Amity MBA admission. However, candidates with CAT/MAT scores are generally preferred, and only those with CAT/MAT 70 percentile or above qualify for Direct Admission (exempted from the written test, only GD and PI required).

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Fees and Financial Aid:

In the MBA program, a total of 2.8 Lakh rupees is to be given per semester. Thus in the two-year MBA program, a total of 11.2 Lakh rupees is to be paid. The fees can be a bit too much but there are various scholarships to fill the void. 100% scholarship is given to the students who get over 90 percentile in CAT followed by 50% and 25% scheme.

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