Content Curator | Updated on - Apr 8, 2026

United University, Prayagraj (Allahabad), Uttar Pradesh, offers a 3-year full-time Bachelor of Business Administration (BBA) in Business Analytics in association with IBM, a programme that blends core management principles with data analytics, business intelligence, and IBM-certified tools. The course is offered on-campus in regular (full-time) mode, with a total fee of approximately Rs. 2.92 Lakhs for the entire programme. Admission is primarily merit-based or through the university's own entrance test (UUAT) or CUET UG scores, and the programme is popular among students seeking industry-relevant analytics skills backed by a globally recognised IBM collaboration.

Admissions for the 2026-27 session are currently open. The university opened its admission portal on January 15, 2026. The UUAT Phase 1 exam is scheduled for June 2026, and Phase 2 for July-August 2026. CUET UG 2026 registrations were open from January 3 to February 26, 2026, with the exam scheduled from May 11 to May 31, 2026, and results expected in June/July 2026.

Key Points

The BBA Business Analytics programme is offered in collaboration with IBM, providing students access to IBM-certified curriculum, tools, and industry exposure.
The course integrates business management with data analytics, machine learning basics, and business intelligence tools relevant to modern industry needs.
Students undergo a structured assessment system with mid-semester and end-semester examinations, with strict marking standards.
The university maintains a student-to-faculty ratio of approximately 1:50, allowing for reasonable faculty interaction.
IBM collaboration adds value to the degree in terms of industry recognition and skill certification.

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United University Allahabad Latest Updates and News

15 Jan, 2026 United University Allahabad BBA Business Analytics Fee structure 2026-27 has been released. The total academic fee is ₹ 2.92 Lakhs.

United University BBA Fees

The total academic fee for the BBA Business Analytics programme at United University is Rs. 2.92 Lakhs for the full 3-year course. The first-year fee is approximately Rs. 97,000. The fee includes tuition, caution deposit (refundable), and other charges. Hostel accommodation is available separately at Rs. 78,000 per year (approximately Rs. 2.34 Lakhs for 3 years), which is optional. There is no differentiated fee structure for SC/ST category students as per student reviews.

Fee Components

Fee Component	Amount (Total - 3 Years)
Tuition Fee	Rs. 2,73,000
Caution Fee (Refundable)	Rs. 3,000
Other Fee	Rs. 16,000
Total Academic Fee	Rs. 2,92,000
Hostel Fee (Optional)	Rs. 2,34,000
Total Fee (with Hostel)	Rs. 5,26,000

Caution fee of Rs. 3,000 is refundable at the time of course completion.
Hostel fee is optional and not mandatory. It is calculated at approximately Rs. 78,000 per year and includes meal plan.
Application fee is approximately Rs. 1,000 (non-refundable).
Fee structure is as per 2026-27 release by the university.

United University BBA Admission 2026-27

Admissions to the BBA Business Analytics programme at United University for 2026-27 are currently open. Students can apply through the official admissions portal at admissions.uniteduniversity.edu.in. Selection is based on merit in Class 12 or valid scores in CUET UG / UUAT, followed by a personal interview. The admission process typically runs from January through August, with batch commencement in August/September.

United University Admission Dates

Event	Date / Timeline
Admission Portal Opening	January 15, 2026
UUAT Phase 1 Exam	June 2026
UUAT Phase 2 Exam	July - August 2026
Batch Commencement (Tentative)	August - September 2026

Entrance Exam Dates

Event	Date / Timeline
CUET UG Registration	January 3 - February 26, 2026
CUET UG Admit Card	May 5, 2026 (Tentative)
CUET UG Exam	May 11 - May 31, 2026
CUET UG Answer Key	June 17, 2026 (Tentative)
CUET UG Result	July 4, 2026 (Tentative)

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidates must have passed Class 12 or equivalent from a recognised board with a minimum of 45% aggregate marks in any stream.
Candidates belonging to SC/ST categories require a minimum of 40% marks in Class 12.
There is no stream restriction; students from Science, Commerce, and Arts are all eligible.

Admission Process

Visit the official website (uniteduniversity.edu.in) and register on the admissions portal.
Fill in the application form with personal and academic details and pay the application fee (approx. Rs. 1,000).
Appear for UUAT (United University Admission Test) or submit valid CUET UG scores.
Attend a personal interview round after shortlisting.
Receive admission offer and confirm by paying the course fee.
Submit original documents for verification.
Attend foundation/orientation classes before the commencement of regular classes.

United University Allahabad: Students' Opinion

AI-Generated Summary based on 2 Reviews

The university boasts a mix of experienced and new faculty members, maintaining a student-to-faculty ratio of 1:50, which promotes personalized attention. Students undergo three exams: 1st mid-semester, 2nd mid-semester, and end-semester, known for their strict marking standards. Despite challenges, around 80% of students secure placements, with some getting jobs during their course and others after graduation. The placement packages range from INR 2.5 to 9 lakh per annum, with an average of INR 5 lakh.

Most job offers come from startups, except for a few like Airtel Telecom, and are primarily in sales roles. Merit-based scholarships are available for students scoring above 75% in class 12, with amounts ranging from INR 5,000 to INR 20,000. Additionally, students can apply for the UP government scholarship. The BBA-IBM course costs INR 93,000 annually, covering tuition, uniform, books, and other charges, with INR 5,000 for exams and INR 3,000 for miscellaneous fees.

There's no separate fee structure for SC/ST students. Despite the average placement package, the student placement rate is considered low.

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United University BBA Scholarships 2026-27

United University offers merit-based scholarships for BBA students based on their Class 12 performance. These scholarships are awarded at the time of admission and continue for all years of the programme, subject to the student maintaining the required percentage and having no backlogs. Students may also apply for the Uttar Pradesh Government Scholarship separately.

Scholarship Details

Scholarship	Eligibility (Class 12 Score)	Amount per Year
BBA Merit Scholarship	90% and above	Rs. 20,000
BBA Merit Scholarship	80% - 89.9%	Rs. 10,000
BBA Merit Scholarship	70% - 79.9%	Rs. 5,000
UP Government Scholarship	As per UP Govt. norms	As per UP Govt. norms

Scholarships are merit-based and awarded on Class 12 scores at the time of admission.
Continuation of scholarship requires maintaining the required academic percentage and no backlogs throughout the programme.
UP Government Scholarship is available separately for eligible students; candidates must apply through the UP scholarship portal.
No separate scholarship structure exists for SC/ST students within the university's own scheme.

United University BBA Placement 2026-27

Placement Statistics

Metric	Details
Placement Rate	approximately 80-85%
Average Package	around Rs. 4-5 LPA
Highest Package	around Rs. 8-9 LPA
Role Type	significant portion in sales profiles rather than core analytics
Top Recruiters	Airtel, HDFC, Reliance, TCS, Infosys, startups and sales-oriented firms

Placement outcomes vary. According to student reviews, approximately 80-85% of students secure placements, but a significant portion of roles are in sales profiles rather than core analytics. The average package is around Rs. 4-5 LPA, with the highest reported at around Rs. 8-9 LPA. Top recruiters include companies like Airtel, HDFC, Reliance, TCS, and Infosys, though most offers are from startups and sales-oriented firms. Students with strong analytical skills and self-preparation tend to get better roles.

United University BBA FAQs

Ques. Is the BBA Business Analytics at United University actually affiliated with IBM, and what does that mean practically?

Ans. Yes, the programme is offered in association with IBM. This means the curriculum incorporates IBM-designed modules, tools, and certifications. Students get exposure to IBM's analytics platforms and may receive IBM-certified credentials alongside their degree, which adds value when applying for analytics roles. However, it does not mean IBM directly recruits from the campus.

Ques. What is the actual placement scenario for BBA Business Analytics students at United University?

Ans. Placement outcomes vary. According to student reviews, approximately 80-85% of students secure placements, but a significant portion of roles are in sales profiles rather than core analytics. The average package is around Rs. 4-5 LPA, with the highest reported at around Rs. 8-9 LPA. Top recruiters include companies like Airtel, HDFC, Reliance, TCS, and Infosys, though most offers are from startups and sales-oriented firms. Students with strong analytical skills and self-preparation tend to get better roles.

Ques. Is the UUAT entrance exam difficult? Can I get admission without appearing for it?

Ans. The UUAT (United University Admission Test) is not considered very difficult. It covers basic Quantitative Aptitude, Mathematics, English, and General Knowledge. Students with basic preparation can clear it comfortably. Alternatively, if you have a valid CUET UG score, you may be exempted from UUAT depending on the programme. Direct merit-based admission is also possible in some cases.

Ques. Are there any additional charges beyond the stated tuition fee?

Ans. Yes. Apart from the tuition fee, students pay an examination fee of approximately Rs. 5,000 per year and miscellaneous fees of around Rs. 3,000. The total annual cost for the BBA IBM course works out to approximately Rs. 93,000-97,000 per year. Hostel is optional and costs approximately Rs. 78,000 per year including meals.

Ques. Does United University offer any fee concession or instalment facility for BBA students?

Ans. The university does not publicly advertise an EMI or instalment plan, but students can discuss payment schedules with the admissions office at the time of joining. Merit scholarships of Rs. 5,000 to Rs. 20,000 per year are available based on Class 12 scores, which partially offset the fee. UP Government Scholarship is also available for eligible students.

Ques. What is the difference between BBA (General) and BBA Business Analytics (IBM) at United University in terms of fees and career prospects?

Ans. The BBA (General) has a lower total fee of approximately Rs. 2.44 Lakhs for 3 years, while BBA Business Analytics (IBM) costs approximately Rs. 2.92 Lakhs. The IBM-associated programme offers a more specialised curriculum in data analytics, business intelligence, and IBM tools, making it more relevant for analytics and data-driven roles. Career prospects are better for students who actively develop their technical skills during the programme, as the IBM branding adds credibility in the job market.

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Atul kr Dwivedi

3.4Helpful

BBA, Business Analytics

Reviewed on Nov 21, 2024(Enrolled 2023)

The deep dive into united University pros and cons and insights..

Fees and Financial Aid:

The fees structure of my college united University is quite comprehensive.. In the united University they take 93000 per year for my course that is BBA- IBM .. And in its they charge other fees like that in 85000 they included tuition fees, uniform, book fees and other charges .. then they take examination fees 5000 and miscellaneous fees 3000 .. In united University there was no not differ for sc / st category students... United University can also give a scholarship for a student who are eligible for them .. This process is merit based on 10+2 .. They give scholarship to person who can achieve 75% and above in 10+2 examination..

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Amit Kumar Mishra

3.2

BBA, Business Analytics

Reviewed on Nov 4, 2024(Enrolled 2022)

All about United University Prayagraj

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Fees and Financial Aid:

I did BBA ibm whose fees were 77000 Yes the give scholarship above 75 in class 12 5000 if 80+ 10000 if 90+ 20000. And you can also apply for up govt scholarship. The average package is 5 lpa and students placement rate is very low

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