Content Curator | Updated on - Apr 8, 2026

The Bachelor of Business Administration in Branding & Advertising at NMIMS Mumbai's School of Branding and Advertising (SOBA) is a 3-year full-time undergraduate program (extendable to 4 years under NEP 2020 for an Honours degree). The program blends foundational business modules covering decision-making, financial management, marketing, strategy, and economics with creative disciplines such as brand management, advertising, critical thinking, and entrepreneurship. With a seat intake of 240 students at the Mumbai campus, the annual tuition fee for the 2025 batch was Rs. 5,50,000, making the total 3-year fee Rs. 16,50,000. Admission is through the NMIMS-NPAT entrance exam, and the program is popular for its unique positioning at the intersection of commerce and creative communication, making it one of the few dedicated branding and advertising undergraduate programs in India.

Admissions for the 2026-27 batch are currently ongoing. NPAT Phase 1 registration opened on January 28, 2026, and Phase 2 registration closes on May 26, 2026. Exams are being conducted from February 10 to May 31, 2026, with counselling and merit list declaration expected in the first week of June 2026.

Key Points

Unique program in India combining business fundamentals with branding, advertising, and creative communication
Curriculum includes 50+ experiential activities, simulations, and real-world brand challenges
International and national study tours are part of the program
Students work in multidisciplinary teams on live brand and advertising projects
Under NEP 2020, students can opt for a 4-year Honours degree by indicating preference at the end of Year 2
80% attendance is mandatory; rigorous internal assessment system
Located at the Vile Parle West campus in Mumbai, with access to NMIMS library and SBM building resources

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Fees
Admission
Scholarships
Placements
Ranking
FAQs

NMIMS BBA (Advertising & Branding) Fees

The BBA (Branding & Advertising) program at NMIMS Mumbai is among the higher-priced undergraduate programs in India, with an annual fee of Rs. 5,50,000 for the 2025 batch. The total 3-year program cost amounts to Rs. 16,50,000 (exclusive of hostel). Fees for the 2026 batch will be communicated at the time of admission. Hostel accommodation at the Mumbai campus is optional and available on a first-come, first-served basis.

Fee Breakdown

Fee Component	Amount (Per Annum)
Tuition Fee	Rs. 2,00,000 (approx.)
Building / Infrastructure Fee	Rs. 60,000 (approx.)
Other Charges (Library, Activity, etc.)	Rs. 1,00,000 (approx.)
Programme Fee / Development Fee	Rs. 1,90,000 (approx.)
Total Annual Fee (2025 Batch)	Rs. 5,50,000
Total 3-Year Fee	Rs. 16,50,000
Hostel Fee (Optional, Mumbai Campus)	Rs. 1,80,000 - Rs. 2,50,000 per annum (approx.)

Fees mentioned above are for the 2025 batch (last year) and are for reference only.
Fees for the 2026 batch will be communicated at the time of admission.
The fee breakup by component is approximate; the official total per annum is Rs. 5,50,000 as per the NMIMS admission handout.
Hostel accommodation at the Mumbai campus is optional and allotted on a first-come, first-served basis.
Refund rules are as per UGC notification.
NPAT registration fee: Rs. 2,000 for 1 school (first attempt); additional retakes cost Rs. 2,000 each.
EMI/loan options are available through NMIMS's banking partners.
Fees may increase by approximately 5-10% annually.

NMIMS BBA (Advertising & Branding) Admission 2026

Admissions to the BBA (Branding & Advertising) program at NMIMS Mumbai are merit-based, conducted through the NMIMS-NPAT entrance examination. The 2026-27 admission cycle is currently active, with NPAT registration open until May 26, 2026. Candidates are shortlisted based on their NPAT score and Class 12 marks, with counselling and merit list declaration expected in June 2026.

NMIMS BBA (Branding & Advertising) Admission Dates 2026

Event	Date
NPAT Phase 1 Registration Opens	January 28, 2026
NPAT Phase 1 Registration Closes	March 22, 2026
NPAT Phase 2 Registration Opens	March 23, 2026
NPAT Phase 2 Registration Closes	May 26, 2026
NPAT Exam Scheduling (CBT)	February 9 - May 29, 2026
NPAT Exam Dates	February 10 - May 31, 2026
Merit List / Counselling Call Letter	First week of June 2026 (tentative)
Counselling (Mumbai Campus)	June 2026 (tentative)
Batch Commencement	July 2026 (tentative)

NPAT 2026 Exam Dates (Mandatory Entrance Exam for BBA Branding & Advertising)

Event	Date
NPAT Phase 1 Registration Start	January 28, 2026
NPAT Phase 1 Registration End	March 22, 2026
NPAT Phase 1 Exam Window	February 10 - March 31, 2026
NPAT Phase 1 Result (Tentative)	April 16, 2026
NPAT Phase 2 Registration Start	March 23, 2026
NPAT Phase 2 Registration End	May 26, 2026
NPAT Phase 2 Exam Window	April 1 - June 1, 2026
NPAT Phase 2 Result (Tentative)	June 1, 2026

The dates mentioned above are tentative and subject to change.

Eligibility Criteria:

Candidate must have passed 10+2 or equivalent examination from a recognized board
Minimum 50% aggregate marks in 10+2 (all subjects opted and appeared)
Candidates appearing in their final 10+2 examination are also eligible to apply
Maximum age: 25 years at the time of admission

Admission Process:

Register on the NMIMS NPAT portal at npat.nmims.edu and pay the registration fee
Select NMIMS-NPAT as the test category and choose School of Branding & Advertising (SOBA) as the school preference
Schedule the computer-based exam at a Pearson VUE test center (up to 2 retakes allowed; best score considered)
Update 10+2 marks on the portal after results are declared
Merit list is prepared based on NPAT score and 10+2 aggregate
Attend counselling at the Mumbai campus as per the schedule announced in June
Complete document verification and pay admission fees to confirm seat

NMIMS Mumbai: Students' Opinion

AI-Generated Summary based on 1 Reviews

The college features a mix of permanent and visiting faculty, with the permanent members being well-regarded, though the visiting faculty could gain from more experience. A proactive placement committee ensures that numerous internship opportunities are available in Delhi for all students, especially after their second year, aiding in career planning. The BBA specialization course at NMIMS SOBA costs 5.5 lakhs per year, with no extra fees.

By Collegedunia’s Personal AI

NMIMS BBA (Advertising & Branding) Scholarships 2026

NMIMS Mumbai does not offer a comprehensive institutional scholarship program for BBA students. The primary scholarship available is the Central Sector Scheme of Scholarship (Government of India), which is awarded based on 12th board performance and family income. Additionally, NMIMS has partnerships with banks for student loans, which are readily accessible given the institution's reputation.

Scholarship Details

Scholarship	Eligibility	Amount	Duration
Central Sector Scheme of Scholarship (Government of India)	Above 80th percentile in 12th board; family income less than Rs. 6 LPA; age 18-25 years; SC/ST/General/PH categories	Rs. 1,000 per month (graduation level)	10 months per academic year
NMIMS Merit Scholarship (NMAT Top Rankers - for MBA, not BBA)	Top 50 rank in NMAT	Rs. 2,00,000	One-time
Bank Education Loans	As per bank eligibility norms	As per loan amount sanctioned	Repayment post-course

The Central Sector Scheme scholarship application must be submitted within 10 months of enrollment.
NMIMS does not offer merit-based institutional scholarships for BBA students.
No reservation-based fee concessions are available at NMIMS (all admissions are merit-based with no quotas).
Students are advised to check the National Scholarship Portal (scholarships.gov.in) for government scholarship updates.
Scholarship amounts are credited directly to the student's bank account after verification.

NMIMS BBA (Advertising & Branding) Placement 2026

The BBA (Branding & Advertising) program at NMIMS SOBA is a relatively niche program, and dedicated course-level placement data is not published separately by the institute. Students from SOBA are placed in roles spanning brand management, advertising, digital marketing, media planning, and content strategy. The program is primarily seen as a stepping stone to higher studies (MBA) or entrepreneurship, and students are encouraged to build their own internship and placement pipeline. Based on available student reviews and community discussions, placement outcomes vary significantly by individual effort.

Placement Statistics

Placement Metric	Details
Placement Rate	Varies; students are encouraged to self-source internships
Highest Package (Reported)	Rs. 12 LPA (approx., as reported by students)
Average Package (Reported)	Rs. 4 - 5 LPA (approx.)
Top Recruiting Sectors	Advertising, Digital Marketing, Brand Management, Media, PR
Top Recruiters (General NMIMS UG)	Deloitte, Nomura, Future First, Wipro, Barclays, Citibank

The above placement figures are based on student-reported data and community discussions.
NMIMS SOBA does not publish a separate placement report for BBA (Branding & Advertising).
Students are strongly advised to independently verify placement outcomes and build their own professional network during the program.

NMIMS Mumbai BBA Advertising & Branding Ranking

Collegedunia Ranking

#19 out of 372 in India 2025

#7th in Mumbai

NIRF Ranking

#24 out of 125 in India 2025

#4th in Mumbai

#5 in Maharashtra

IIRF Ranking

#5 out of 122 in Top Private Colleges in India 2025

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NMIMS BBA (Advertising & Branding) FAQs

Ques. Is BBA (Branding & Advertising) at NMIMS Mumbai a good choice for someone who wants to work in advertising agencies or brand consultancies?

Ans. The program is specifically designed for students interested in the branding and advertising space. It covers brand management, advertising strategy, creative thinking, and business fundamentals. However, students and alumni consistently note that placements are not guaranteed by the college, and success in the advertising industry depends heavily on internships, portfolio building, and personal networking. If you are passionate about the field and willing to hustle independently, the NMIMS brand name and curriculum can be a good foundation.

Ques. What is the difference between BBA (Branding & Advertising) and BBA (General) at NMIMS?

Ans. BBA (Branding & Advertising) is offered by the School of Branding and Advertising (SOBA) and is a specialized program focused on brand building, advertising, creative communication, and entrepreneurship. BBA (General) is offered by the Anil Surendra Modi School of Commerce (ASMSOC) and covers broader business management topics. The fee for BBA (Branding & Advertising) is Rs. 5,50,000 per annum, significantly higher than BBA (General) at Rs. 4,00,000 per annum.

Ques. Can I get admission to BBA (Branding & Advertising) at NMIMS without appearing for NPAT?

Ans. No. NPAT (NMIMS Programme After Twelfth) is the mandatory entrance exam for all undergraduate programs at NMIMS, including BBA (Branding & Advertising). There is no direct admission route. You can attempt the exam up to 3 times (1 main + 2 retakes), and the best score is considered for merit list preparation.

Ques. Is the 4-year Honours degree option worth it at NMIMS SOBA?

Ans. Under NEP 2020, NMIMS offers a 4-year Honours degree option. Students who wish to pursue this must indicate their preference at the end of Year 2. The 4th year focuses on research and multi-disciplinary studies. While the Honours degree adds academic value, students should weigh the additional year of fees (Rs. 5.5 lakh+) against the career benefits, especially since most advertising and branding roles do not specifically require an Honours degree.

Ques. Does NMIMS Mumbai have a hostel for BBA (Branding & Advertising) students?

Ans. Hostel accommodation at the Mumbai campus is available but optional, and it is allotted on a first-come, first-served basis. It is not compulsory for Mumbai campus students. Many outstation students opt for PGs or shared apartments near the Vile Parle campus. The hostel fee is approximately Rs. 1,80,000 to Rs. 2,50,000 per annum.

Ques. What NPAT score is typically required to get into BBA (Branding & Advertising) at NMIMS Mumbai?

Ans. NMIMS does not officially publish cutoff scores for NPAT. However, based on student experiences shared on forums, a score of 90+ out of 120 is generally considered competitive for the Mumbai campus BBA (Branding & Advertising) program, given the seat intake of 240. The merit list is based on a combination of NPAT score and 10+2 aggregate marks. Candidates are advised to aim for the highest possible score and attempt retakes if needed.

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Why To Join NMIMS Mumbai - Reviews & Rating

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Arnav Rathi

3.6

BBA, Advertising & Branding

Reviewed on Oct 11, 2024(Enrolled 2023)

Arnav’s review

Likes

The courses very unique as a teachers, a lot of components of the real world like media planning, and advertising

Dislikes

There are some teachers that are not quite experienced and some parts of the course that is not fun at all and applicable in real life

Fees and Financial Aid:

I paid 5.5 lakhs for one year at nmims soba. Other than that there aren't any more fees required. The course is comparatively very expensive since it's a specialisation course of BBA. All my best friends and colleagues have the same fee structure

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Shreyash Santosh Dhamdhere

3.5

BBA, Advertising & Branding

Reviewed on May 26, 2024(Enrolled 2022)

NMIMS SOBA

Student Snaps:

Fees and Financial Aid:

There is no scholarship as such for my course, Everyone has to Pay the fees, and then only the admission is confirmed . We recently had a placement cell through which our seniors have gotten some placements, which are not up to the mark and not at all worth for the fees which we have paid

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