Rajagiri College of Management and Applied Sciences, Head of Department-Animation & Graphic Design: Mr. Jotty Jacob Interview

Mr. Jotty Jacob is the Head of the Department of Animation and Graphic Design of Rajagiri College of Management and Applied Sciences. He holds a master’s degree in multimedia from Mahatma Gandhi University along with a postgraduate diploma in graphic communication from the Academy of Digital Arts and Communication. During his professional career as a communication designer at SBL Corp, Cochin, he developed innovative and compelling graphic communication solutions, catering to a variety of national and international clients. With over 20 years of industrial experience and 15 years of teaching experience in graphic communication, he brings a wealth of knowledge both to academia and industry. He has actively contributed to the development of programmes at Mahatma Gandhi University, Kottayam, and various other institutions as a member of the expert committee for various design courses. Throughout his illustrious career, he has consistently delivered impactful visual solutions in infographics, branding, and advertising design.

What is the latest program that you are offering in your institute/dept. which will help students outperform and stand apart from the crowd?

The department offers a B.A. in Animation and Graphic Design and an M.A. in Graphic Design programmes. Communication design programs are highly relevant in today's dynamic and visually-driven world. They equip students with the skills to effectively convey messages through various mediums. In the modern digital landscape, where visual content is paramount, communication designers are essential. These programs cultivate expertise in animation, visual effects, graphic design, typography, branding, user experience and interface design, preparing students for roles in advertising, marketing, digital media, and more. By mastering visual storytelling and strategic communication, graduates from communication design programs become valuable assets in creating impactful and engaging content across diverse platforms. 

What are the factors that make this program the best for the students to opt?

The BA Animation and Graphic Design, along with the MA Graphic Design programs, stand out as optimal choices for students due to their emphasis on visual communication. Both courses prioritise practical, industry-oriented learning, enabling students to apply theoretical knowledge to real-world scenarios. Through diverse projects, students showcase their skills, fostering a dynamic learning environment. These programs not only nurture creativity but also equip students with the practical expertise needed for successful careers in animation and graphic design.

What will you say are the “best practices” in the course you’re offering?

In our offered courses, our best practices include hands-on projects for practical learning, proficiency in industry-standard tools, and constructive feedback. Collaboration and guest lectures enhance real-world relevance. The department also offers a design clinic project as a means of guiding and supporting new and innovative business ideas in communication. Emphasis on portfolio development ensures students showcase diverse skills. Regular updates align content with industry trends, and networking opportunities foster professional connections. Internship support and soft skills development round out the program, preparing students comprehensively for success in the dynamic fields of animation and graphic design.

How do you tend to build an industry connected with this program?

To establish a robust industry connection with the BA and MA programs, we foster strategic collaborations with animation and graphic design firms and advertising agencies, facilitating internships, guest lectures, and collaborative projects. Advisory boards, comprised of industry professionals, ensure curriculum relevance. Networking events and alumni engagement provide students with direct exposure to industry insights and opportunities. Live projects from industry partners, internship support, and targeted career counselling contribute to students' practical readiness. Workshops led by professionals and proactive job placement assistance further solidify our commitment to preparing students for successful integration into the dynamic animation and graphic design sector.

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What are the types of projects that the students are working on through this program?

Students in this program engage in a diverse range of projects spanning various aspects of animation and graphic design. Examples include 2D Animation Projects, Stop Motion Animation, 3D Animation, Branding Projects, Advertising Campaigns, Interactive Media, Motion Graphics, Illustration Projects, Packaging Design, Digital Storytelling etc. These projects provide students with a well-rounded experience, allowing them to explore and specialize in different facets of animation and graphic design, preparing them for the multifaceted demands of the industry.

What are the benefits and career options after pursuing this course?

After completing a course in animation and graphic design, individuals benefit from enhanced creative expression, industry-relevant skills, and versatile problem-solving abilities. This prepares them for a range of rewarding career options, including roles as graphic designers, animators, web designers, UI/UX designers, art directors, motion graphic designers, illustrators, multimedia artists, advertising creatives, etc. The diverse skill set acquired allows graduates to thrive in various industries, from marketing and advertising to film and digital media, ensuring job satisfaction and professional fulfilment.

What valuable advice would you like to give the students for them to have a prosperous career ahead?

As a teacher, my advice to students pursuing animation and graphic design is to maintain a commitment to continuous learning, and staying updated with industry trends and evolving design principles. Build a diverse portfolio showcasing technical skills and creative versatility. Actively network with industry professionals to expand connections and stay informed about opportunities. Seek internships for hands-on experience and practical skills. Develop strong communication, collaboration, and time management skills. Consider specialization in alignment with passion and career goals. Embrace adaptability to technological changes, uphold professional ethics, and consistently seek feedback for continuous improvement.

What made you decide to become a teacher?

My decision to become a design teacher is driven not only by technical proficiency but also by a philosophical commitment to the transformative power of education. I view teaching as a means to inspire and empower individuals, fostering not just technical skills but also a deeper understanding of the creative process and its impact on society. Guiding students through the intricacies of design is a journey of shared exploration, encouraging critical thinking and self-discovery. I believe in cultivating a learning environment that goes beyond imparting knowledge, nurturing a holistic approach that instils creativity, resilience, and a lifelong love for the art of design. This philosophical aspect shapes my role as an educator, emphasizing the profound influence that design can have in shaping perspectives and making meaningful contributions to the world.