Content Curator | Updated on - Apr 8, 2026

The Bachelor of Business Administration with a Marketing specialization at NMIMS Mumbai is a 3-year full-time undergraduate program offered by the Anil Surendra Modi School of Commerce (ASMSOC). The program equips students with a strong foundation in business management while providing specialized knowledge in marketing, including digital marketing, consumer behavior, marketing analytics, sales and distribution, and brand management. With a combined BBA seat intake of 720 students at the Mumbai campus (across all BBA specializations under ASMSOC), the annual fee for the 2025 batch was Rs. 4,00,000, making the total 3-year fee Rs. 12,00,000. Admission is through the NMIMS-NPAT entrance exam. The BBA (Marketing) specialization is one of the most sought-after tracks at NMIMS, given the growing demand for marketing professionals with digital and analytical skills.

Admissions for the 2026-27 batch are currently ongoing. NPAT Phase 1 registration opened on January 28, 2026, and Phase 2 registration closes on May 26, 2026. Exams are being conducted from February 10 to May 31, 2026, with counselling and merit list declaration expected in the first week of June 2026.

Key Points

Specialization in Marketing under the broader BBA program at ASMSOC, one of NMIMS's flagship undergraduate schools
Curriculum covers digital marketing, marketing analytics, consumer behavior, brand management, sales and distribution, and neuro marketing
Emphasis on practical learning through case studies, live projects, industry interactions, and internships
Under NEP 2020, students can opt for a 4-year Honours degree by indicating preference at the end of Year 2
80% attendance is mandatory; rigorous internal assessment system
Access to NMIMS library, SBM building resources, and various student clubs and committees
Strong alumni network in marketing, sales, and business development roles

Official Link:

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Highlights
Fees
Admission
Scholarships
Placements
Ranking
FAQs

NMIMS BBA (Marketing) Fees

The BBA (Marketing) program at NMIMS Mumbai under ASMSOC has an annual fee of Rs. 4,00,000 for the 2025 batch, making the total 3-year program cost Rs. 12,00,000 (exclusive of hostel). Fees for the 2026 batch will be communicated at the time of admission. Hostel accommodation at the Mumbai campus is optional and available on a first-come, first-served basis.

Fee Breakdown

Fee Component	Amount (Per Annum)
Tuition Fee	Rs. 2,00,000 (approx.)
Building / Infrastructure Fee	Rs. 60,000 (approx.)
Other Charges (Library, Activity, etc.)	Rs. 96,000 (approx.)
Development / Programme Fee	Rs. 44,000 (approx.)
Total Annual Fee (2025 Batch)	Rs. 4,00,000
Total 3-Year Fee	Rs. 12,00,000
Hostel Fee (Optional, Mumbai Campus)	Rs. 1,80,000 - Rs. 2,50,000 per annum (approx.)

Fees mentioned above are for the 2025 batch (last year) and are for reference only.
Fees for the 2026 batch will be communicated at the time of admission.
The fee breakup by component is approximate; the official total per annum is Rs. 4,00,000 as per the NMIMS admission handout.
Hostel accommodation at the Mumbai campus is optional and allotted on a first-come, first-served basis.
Refund rules are as per UGC notification.
NPAT registration fee: Rs. 2,000 for 1 school (first attempt); additional retakes cost Rs. 2,000 each.
EMI/loan options are available through NMIMS's banking partners.
Fees may increase by approximately 5-10% annually.

NMIMS BBA (Marketing) Admission 2026

Admissions to the BBA (Marketing) program at NMIMS Mumbai are merit-based, conducted through the NMIMS-NPAT entrance examination. The 2026-27 admission cycle is currently active, with NPAT registration open until May 26, 2026. Candidates are shortlisted based on their NPAT score and Class 12 marks, with counselling and merit list declaration expected in June 2026.

NMIMS BBA (Marketing) Admission Dates 2026

Event	Date
NPAT Phase 1 Registration Opens	January 28, 2026
NPAT Phase 1 Registration Closes	March 22, 2026
NPAT Phase 2 Registration Opens	March 23, 2026
NPAT Phase 2 Registration Closes	May 26, 2026
NPAT Exam Scheduling (CBT)	February 9 - May 29, 2026
NPAT Exam Dates	February 10 - May 31, 2026
Merit List / Counselling Call Letter	First week of June 2026 (tentative)
Counselling (Mumbai Campus)	June 2026 (tentative)
Batch Commencement	July 2026 (tentative)

NPAT 2026 Exam Dates (Mandatory Entrance Exam for BBA Marketing)

Event	Date
NPAT Phase 1 Registration Start	January 28, 2026
NPAT Phase 1 Registration End	March 22, 2026
NPAT Phase 1 Exam Window	February 10 - March 31, 2026
NPAT Phase 1 Result (Tentative)	April 16, 2026
NPAT Phase 2 Registration Start	March 23, 2026
NPAT Phase 2 Registration End	May 26, 2026
NPAT Phase 2 Exam Window	April 1 - June 1, 2026
NPAT Phase 2 Result (Tentative)	June 1, 2026

The dates mentioned above are tentative and subject to change.

Eligibility Criteria:

Candidate must have passed 10+2 or equivalent examination from a recognized board
Minimum 50% aggregate marks in 10+2 (all subjects opted and appeared)
Candidates appearing in their final 10+2 examination are also eligible to apply
Maximum age: 25 years at the time of admission

Admission Process:

Register on the NMIMS NPAT portal at npat.nmims.edu and pay the registration fee
Select NMIMS-NPAT as the test category and choose ASMSOC (School of Commerce) as the school preference
Schedule the computer-based exam at a Pearson VUE test center (up to 2 retakes allowed; best score considered)
Update 10+2 marks on the portal after results are declared
Merit list is prepared based on NPAT score and 10+2 aggregate
Attend counselling at the Mumbai campus as per the schedule announced in June
Specialization (Marketing) is typically chosen during the program based on availability and student preference
Complete document verification and pay admission fees to confirm seat

NMIMS Mumbai: Students' Opinion

AI-Generated Summary based on 2 Reviews

Students at this college can participate in campus placements at the end of their bachelor's and at the start of their master's programs. Companies like Google, Microsoft, Wipro, Samsung, and Reliance have visited for placements, but most offers come from startups, with an average salary package of 3-4 LPA. The placement rate is approximately 57%.

Internships are available from the second year of the bachelor's program and usually involve simple tasks. The college maintains a stable fee structure throughout the three-year graduation program, with no increases in fees. Although scholarships aren't offered, financial aid is available through loans or EMI options. While the college claims a 100% placement rate, the quality of campus placements is considered average.

The college provides very good amenities for students.

By Collegedunia’s Personal AI

NMIMS BBA (Marketing) Scholarships 2026

NMIMS Mumbai does not offer a comprehensive institutional scholarship program for BBA students. The primary scholarship available is the Central Sector Scheme of Scholarship (Government of India), which is awarded based on 12th board performance and family income. NMIMS has partnerships with banks for student loans, which are readily accessible given the institution's reputation.

Available Scholarships

Scholarship	Eligibility	Amount	Duration
Central Sector Scheme of Scholarship (Government of India)	Above 80th percentile in 12th board; family income less than Rs. 6 LPA; age 18-25 years; SC/ST/General/PH categories	Rs. 1,000 per month (graduation level)	10 months per academic year
Bank Education Loans	As per bank eligibility norms	As per loan amount sanctioned	Repayment post-course

The Central Sector Scheme scholarship application must be submitted within 10 months of enrollment.
NMIMS does not offer merit-based institutional scholarships for BBA students.
No reservation-based fee concessions are available at NMIMS (all admissions are merit-based with no quotas).
Students are advised to check the National Scholarship Portal (scholarships.gov.in) for government scholarship updates.
Scholarship amounts are credited directly to the student's bank account after verification.

NMIMS BBA (Marketing) Placement 2026

The BBA (Marketing) program at NMIMS ASMSOC benefits from the school's active placement cell. ASMSOC publishes consolidated placement data for its BBA program. The highest compensation package for BBA students (ongoing placements) stands at Rs. 24.30 LPA, with an average compensation package of Rs. 6.66 LPA. Marketing specialization graduates typically find roles in sales, digital marketing, brand management, and business development. The NMIMS brand name and Mumbai location provide strong access to corporate recruiters.

BBA Placement Statistics

Placement Metric	Details
Highest Compensation Package (BBA, Ongoing)	Rs. 24.30 LPA
Average Compensation Package (BBA, Ongoing)	Rs. 6.66 LPA
Top Recruiting Sectors	Sales, Digital Marketing, Brand Management, FMCG, Consulting
Top Recruiters	Deloitte, Nomura, Future First, Wipro, Barclays, Citibank, Union AMC
Placement Cell	Active; on-campus recruitment conducted by ASMSOC

Placement figures are for the overall BBA program at ASMSOC and are not broken down by specialization.
Source: commerce.nmims.edu/placements.

NMIMS Mumbai BBA Marketing Ranking

Collegedunia Ranking

#19 out of 372 in India 2025

#7th in Mumbai

NIRF Ranking

#24 out of 125 in India 2025

#4th in Mumbai

#5 in Maharashtra

IIRF Ranking

#5 out of 122 in Top Private Colleges in India 2025

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NMIMS BBA (Marketing) FAQs

Ques. When is the Marketing specialization chosen in the BBA program at NMIMS ASMSOC?

Ans. At NMIMS ASMSOC, the BBA program has a common first year. Specializations such as Marketing are typically chosen from the second year onwards based on student preference and seat availability. Students are advised to confirm the exact specialization selection process with the admissions office at the time of joining.

Ques. What is the NPAT exam pattern for BBA (Marketing) admission at NMIMS?

Ans. The NMIMS-NPAT exam consists of 3 sections: Quantitative Reasoning (40 questions), Logical Reasoning (40 questions), and Verbal Reasoning (40 questions), totaling 120 marks in 100 minutes. There is no negative marking. The exam is computer-based and conducted at Pearson VUE test centers. Candidates can attempt up to 3 times (1 main + 2 retakes), and the best score is considered.

Ques. How does BBA (Marketing) at NMIMS compare to BBA (Management & Marketing) at PDSE?

Ans. BBA (Marketing) under ASMSOC is a broader business program with a marketing specialization, priced at Rs. 4,00,000 per annum. BBA (Management & Marketing) under PDSE is a dedicated marketing-focused program launched in 2021, priced at Rs. 9,50,000 per annum (2025 batch), with a specific focus on entrepreneurship and family business management alongside marketing. The ASMSOC BBA is more established and has a larger alumni network, while PDSE's program is newer and more specialized.

Ques. What career roles can a BBA (Marketing) graduate from NMIMS expect?

Ans. BBA (Marketing) graduates from NMIMS typically pursue roles such as Sales Executive, Marketing Analyst, Brand Manager, Digital Marketing Specialist, Business Development Executive, and Customer Relationship Manager. Many graduates also pursue MBA programs (including NMIMS's own MBA) to advance their careers. Companies like Deloitte, Wipro, Barclays, and various FMCG and consulting firms recruit from NMIMS ASMSOC.

Ques. Is there a separate entrance exam for BBA (Marketing) at NMIMS, or is NPAT sufficient?

Ans. NPAT is the only entrance exam required for BBA (Marketing) admission at NMIMS. There is no separate group discussion (GD) or personal interview (PI) round for undergraduate programs. The merit list is prepared solely based on NPAT score and 10+2 aggregate marks.

Ques. What is the minimum NPAT score needed for BBA (Marketing) at NMIMS Mumbai?

Ans. NMIMS does not officially publish NPAT cutoff scores. Based on student experiences, a score of 85-95+ out of 120 is generally considered competitive for BBA (Marketing) at the Mumbai campus, given the high demand and limited seats. The merit list considers both NPAT score and 10+2 aggregate, so strong board marks can also improve your chances.

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Why To Join NMIMS Mumbai - Reviews & Rating

4.8

(2 Verified Reviews)

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4(31%)

3(4%)

2(15%)

1(8%)

Academic

4.2

Faculty

4.3

Infrastructure

4.2

Accommodation

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4.1

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Hardik Budhraja

4.0Helpful

BBA, Marketing

Reviewed on Oct 31, 2022(Enrolled 2017)

NMIMS, Mumbai Review

Fees and Financial Aid:

There is no fee hike policy. The fee is constant for the 3 years of graduation. If due to some financial problems you want to opt for the EMI option, that is also available. No scholarship is provided. Campus placements are not so good.

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Aditya Dhanraj Singh Patel

4.4Helpful

BBA, Marketing

Reviewed on Aug 5, 2022(Enrolled 2022)

Internship criteria

Fees and Financial Aid:

The fees I feel are a little high because the college in this category goes with very less fee, but you can go with a loan if you have a financial issue, but University also goes with 100% placement which is the best thing about this college. And the amenities provided by the college are very good.

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